Equity Trust Company, through its Equity Institutional division, is a leading provider of self-directed investment account solutions. They empower individual investors, financial professionals, and institutions by offering custody services for a wide range of alternative assets such as real estate, private equity, and precious metals within tax-advantaged accounts like IRAs and 401(k)s. For end-users, this means greater control over their retirement savings, access to a broader spectrum of investment opportunities beyond traditional stocks and bonds, and dedicated support for managing complex alternative asset transactions. Equity Institutional specifically caters to registered investment advisors (RIAs), broker-dealers, and trust companies, providing them with the infrastructure and expertise to offer self-directed options to their clients.
Primary corporate operations, strategic decision-making, product development, and main client service hub for self-directed retirement accounts and institutional custody services.
Modern office complex designed to facilitate collaboration and support a large workforce focused on financial services, technology, and customer support for a national client base.
Customer-centric and compliance-focused, fostering an environment of expertise in alternative investments and retirement account administration. Emphasis on teamwork, innovation in financial technology, and professional development for employees.
Serves as the central nerve center for Equity Trust's nationwide operations, crucial for managing substantial client assets, developing innovative financial products, and ensuring high standards of service for both individual investors and institutional partners.
Equity Trust Company primarily serves clients and institutions within the United States. While their self-directed accounts can hold certain internationally-based alternative assets permissible under U.S. regulations, their core operations, regulatory framework, and client base are U.S.-centric. Equity Institutional services are also focused on supporting U.S.-based financial professionals and organizations.
1 Equity Way
Westlake
Ohio
USA
Address: 225 Burns Road, Elyria, OH 44035
Complements the Westlake headquarters by handling a significant volume of operational tasks, ensuring business continuity, and providing specialized client support functions, contributing to overall service efficiency.
Address: Key Operations Center (Specific public street address may vary or be consolidated)
Leverages South Dakota's progressive trust legislation to offer specialized trust services and enhance the company's national service capabilities, particularly for certain types of accounts and institutional offerings.
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As of April 2025, Equity Trust Company' leadership includes:
Equity Trust Company has been backed by several prominent investors over the years, including:
Equity Trust Company has seen strategic leadership enhancements, including promotions to key C-suite roles and board appointments, particularly following new investment in late 2023. No major executive departures have been publicly announced.
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Equity Trust Company likely utilizes common corporate email formats. The most probable patterns are [first_initial][last]@trustetc.com or [first].[last]@trustetc.com. These are predictions based on standard industry practices.
[first_initial][last]@trustetc.com or [first].[last]@trustetc.com
Format
jdoe@trustetc.com
Example
80%
Success rate
PR Newswire • September 27, 2023
Providence Equity Partners, a premier private equity firm, announced a significant strategic investment in Equity Trust Company. This partnership is aimed at accelerating Equity Trust's growth, enhancing its technology platforms, and expanding its service offerings for self-directed IRAs and institutional custody....more
PR Newswire • August 15, 2023
Equity Trust Company announced its tenth inclusion in the Inc. 5000 list, recognizing it as one of America's fastest-growing private companies. This highlights the company's sustained growth and leadership in providing self-directed retirement account solutions....more
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