Equator Coffees is a distinguished specialty coffee roaster, retailer, and coffee farm co-owner founded in 1995 by Helen Russell and Brooke McDonnell in Marin County, California. Renowned for its commitment to quality, sustainability, and social responsibility, Equator Coffees is a certified B Corporation and was the first coffee roaster in California to achieve this status. The company focuses on direct relationships with coffee farmers, ensuring ethical sourcing and premium quality beans. Equator Coffees operates numerous inviting cafes, primarily in California, and has garnered prestigious awards, including being named the 'National Small Business of the Year' by the U.S. Small Business Administration in 2016. They are celebrated for their exceptional coffee, community engagement, and pioneering efforts in sustainable business practices within the coffee industry.
Serves as the primary hub for coffee roasting operations, green coffee sourcing and quality control, employee training programs, wholesale business management, and corporate administration.
Features state-of-the-art Loring Smart Roasters, an SCA-certified training campus for coffee professionals, a comprehensive cupping lab for quality assessment, and often hosts public tasting events. The facility is designed with sustainability in mind.
Characterized by a passion for coffee, a strong commitment to ethical practices and sustainability, collaboration, and inclusivity. Equator fosters a community-focused environment that values employee growth and well-being.
The Novato HQ and Roastery embodies Equator's core values of quality, sustainability, and education. It's where their commitment to roasting excellence and responsible sourcing is put into practice daily, acting as the heart of their brand.
Equator Coffees' global presence is primarily defined by its ethical and direct sourcing relationships with coffee producers in key growing regions across Latin America, Africa, and Asia-Pacific. They emphasize long-term partnerships with farmers and cooperatives, ensuring fair prices and sustainable practices. A unique aspect of their global involvement is the co-ownership of Finca Sophia, a renowned coffee farm in Panama. While their retail operations are currently focused within the United States, their supply chain and impact are international.
275 Galli Drive
Novato
CA
USA
Address: 222 Second St, San Francisco, CA 94105 (Example of a prominent cafe)
Strengthens brand presence in a major urban center, drives direct-to-consumer sales, and fosters community engagement in a competitive coffee market.
Address: Ivy Station, 8840 National Blvd, Culver City, CA 90232
Strategic market growth in Southern California, building brand awareness, and establishing a customer base in the Greater Los Angeles area.
Address: Finca Sophia, Nueva Suiza, Volcán, Chiriquí Province, Panama
Ensures direct sourcing of unique, high-quality coffee beans, facilitates research in coffee cultivation, and exemplifies Equator's farm-to-cup philosophy and commitment to origin.
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As of April 2025, Equator Coffees' leadership includes:
Equator Coffees has been backed by several prominent investors over the years, including:
No major C-suite executive hires or departures have been publicly announced for Equator Coffees in the past 12 months (May 2023 - May 2024). Key leadership appointments, including the current CEO, CFO, and COO, occurred prior to this period, primarily in 2022.
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Equator Coffees likely uses standard professional email formats. Common patterns include [first_initial][last]@equatorcoffees.com (e.g., jsmith@equatorcoffees.com) or [first].[last]@equatorcoffees.com (e.g., john.smith@equatorcoffees.com). For broader outreach, general contact emails like info@equatorcoffees.com or wholesale@equatorcoffees.com are also typically available on their website.
[first_initial][last]@equatorcoffees.com
Format
jsmith@equatorcoffees.com
Example
75%
Success rate
Daily Coffee News by Roast Magazine • March 26, 2024
Equator Coffees announced a collaboration with coffee equipment maker Fellow, releasing custom-branded versions of Fellow's popular Ode Brew Grinder and Stagg EKG Pro Studio Edition Kettle, adorned with Equator's distinctive branding and available for purchase by consumers....more
STIR Tea & Coffee Magazine • November 2, 2023
Equator Coffees partnered with philanthropist Grace Hightower De Niro to launch a special limited-edition coffee blend. A portion of the proceeds from the sale of this coffee was designated to support charitable initiatives championed by Hightower De Niro....more
SFGATE • September 14, 2023
Equator Coffees revealed plans to open a new cafe location at the historic Round House building, situated at the Golden Gate Bridge Plaza in San Francisco. The new spot is poised to offer visitors signature Equator coffees alongside breathtaking views of the iconic landmark....more
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