HQ Function

Serves as the central operational and strategic hub for Pattern Brands and its portfolio of brands, including Equal Parts. Functions include brand management, marketing, product development, e-commerce operations, and corporate strategy.

Notable Features:

Likely a modern, collaborative office space designed to foster creativity and innovation, typical of D2C brand HQs located in dynamic urban environments like SoHo.

Work Culture:

Pattern Brands cultivates a culture centered on enjoying daily life, which likely translates to a supportive, consumer-focused, and creative work environment. Emphasis is placed on thoughtful product design and building meaningful connections with customers.

HQ Significance:

The NYC headquarters is pivotal for strategic decision-making, brand development for Equal Parts and other Pattern brands, access to talent, and staying connected with industry trends in the D2C space.

Values Reflected in HQ: Innovation, consumer-centricity, quality design, sustainability (often a focus for Pattern brands), and a commitment to enhancing everyday life through well-crafted products and experiences.

Location:

Equal Parts primarily serves customers within the United States through its direct-to-consumer e-commerce platform. While its products may be manufactured internationally through partnerships, its sales, marketing, and customer support operations are currently focused on the US market. Global presence is primarily defined by the online accessibility of its products to US consumers, with potential for future international expansion managed by Pattern Brands.

Street Address:

SoHo District (Specific street address not publicly listed for general inquiries)

City:

New York

State/Province:

NY

Country:

USA