HQ Function

Served as the primary operational hub for eLuxury.com, managing e-commerce technology development, online merchandising, digital marketing, content creation, and customer service for LVMH's multi-brand online luxury retail platform.

Notable Features:

As an early luxury e-commerce venture, notable features would have been its state-of-the-art (for the time) technology infrastructure and digital design studios rather than traditional architectural highlights. The focus was on creating a sophisticated and seamless online shopping environment.

Work Culture:

The work culture at eLuxury was likely a dynamic blend of a fast-paced internet startup environment and the brand-conscious, quality-focused ethos of the luxury goods industry. Employees were pioneers in defining the online luxury retail space, requiring innovation and adaptability.

HQ Significance:

The San Francisco headquarters was the nerve center for one of the earliest and most prominent attempts by a major luxury group to establish a significant multi-brand e-commerce presence. It represented a bold step in exploring how luxury could be translated to the digital realm.

Values Reflected in HQ: The choice of San Francisco as a base reflected a commitment to technological innovation and leveraging the digital talent pool. The HQ operations would have embodied values of pioneering spirit, digital excellence, and providing curated access to luxury online.

Location:

While eLuxury.com primarily targeted the United States market, it did offer shipping to a number of international destinations, extending its reach to global consumers. Its global presence was mainly defined by its product sourcing from international luxury brands within and outside the LVMH portfolio and its ability to serve an international clientele online, rather than through a widespread network of physical international offices. Coordination with LVMH's global headquarters in Paris was also a key aspect of its international operations.

Street Address:

[Specific historical street address not publicly available]

City:

San Francisco

State/Province:

CA

Country:

USA