EdgePetrol is a UK-based technology company providing a Software-as-a-Service (SaaS) platform designed specifically for the fuel retail industry. Their core offering is a dynamic fuel pricing software that gives petrol station owners and operators real-time insights into market conditions, competitor pricing, and historical sales data. This enables them to make informed pricing decisions to maximize profitability, optimize fuel volumes, and enhance their competitive edge. EdgePetrol aims to bring data-driven decision-making to the forefront of fuel retail management, catering to independent operators as well as larger groups.
The London headquarters serves as the central hub for EdgePetrol's operations, including software development, product management, sales, marketing, customer support, and corporate administration.
Located in Covent Garden, the office benefits from being in a vibrant commercial and cultural area. The office space is likely modern and designed to foster collaboration, typical of a technology company.
EdgePetrol likely cultivates a dynamic, innovative, and agile work culture. As a scale-up in the tech sector, emphasis is probably placed on teamwork, customer focus, and continuous improvement.
Being headquartered in London, a major global financial and technology center, provides EdgePetrol with access to talent, investment opportunities, and a strong base for UK and international expansion.
EdgePetrol serves petrol retailers in multiple countries, including the UK, Ireland, and increasingly in other international markets. Their platform is designed to be adaptable to different currencies, tax regulations, and market dynamics. Global functions supported include software deployment, remote customer training and support, data analytics services tailored to regional fuel markets, and international sales and business development activities managed from their London hub.
71-75 Shelton Street
London
Greater London
United Kingdom
Address: N/A (Operations centralized at London HQ)
To effectively serve and expand its customer base in various international markets, providing them with EdgePetrol's fuel pricing solution and adapting support to local needs.
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As of April 2025, EdgePetrol' leadership includes:
EdgePetrol has been backed by several prominent investors over the years, including:
Publicly available information and news searches did not identify specific announcements of executive new hires or exits at EdgePetrol within the last 12 months (approx. May 2023 - May 2024). The core executive team appears to have remained consistent during this period. A notable leadership transition occurred in January 2023, when Mark Truman was appointed CEO, and founder Gideon Carroll assumed the role of Chief Commercial Officer.
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EdgePetrol commonly uses a straightforward email format for its employees, typically combining the employee's first name with the company domain.
firstname@edgepetrol.com
Format
example@edgepetrol.com
Example
90%
Success rate
EdgePetrol Website • October 19, 2023
EdgePetrol has partnered with JET Retail UK Limited to implement its fuel pricing software across JET's company-owned sites in the UK. This collaboration aims to equip JET with advanced data tools for dynamic fuel pricing and margin optimization....more
PetrolPlaza • July 11, 2023
EdgePetrol announced its collaboration with Applegreen, a major roadside retail operator, to deploy its fuel pricing software across Applegreen's UK network. The partnership is set to provide Applegreen with real-time data and analytics to enhance its fuel pricing strategies....more
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