HQ Function

The headquarters served as the central hub for corporate operations, strategic decision-making, financial management, group marketing, and administrative functions for the group's diverse retail brands before the rebrand to Currys plc.

Notable Features:

A modern office facility designed to support a large corporate workforce and facilitate collaboration between central teams of its various legacy brands.

Work Culture:

The work culture historically emphasized collaboration, innovation in retail and technology, and a customer-centric approach. Post-merger, significant effort was dedicated to integrating the distinct cultures of Dixons Retail and Carphone Warehouse.

HQ Significance:

The Acton headquarters was significant as the command center for one of Europe's largest specialist electrical and telecommunications retailers, overseeing operations across multiple countries and brands prior to the unified Currys branding.

Values Reflected in HQ: The headquarters aimed to reflect values such as efficiency, connectivity (given the telecommunications aspect of the business), and a forward-looking approach to retail technology and customer service integration.

Location:

Historically, Dixons Carphone maintained a significant presence primarily across Europe. Key functions supported globally included: multi-channel retail sales of consumer electronics and mobile devices in the UK, Ireland, Nordic countries (as Elkjøp/Elgiganten), and Greece (as Kotsovolos). Operations encompassed product sourcing and extensive supply chain management, comprehensive customer support and services (including technical assistance, repairs, and installations), financial services offerings (like consumer credit and product insurance), and in some markets, mobile virtual network operations (MVNO). The group also managed robust e-commerce platforms for its various brands across these regions.

Street Address:

1 Portal Way

City:

London

State/Province:

England

Country:

United Kingdom