Distilled
Distilled's Overview
Distilled was a highly respected digital marketing agency founded in 2005, with a strong focus on SEO (Search Engine Optimization), content marketing, PPC (Pay-Per-Click), and analytics. They gained international recognition for their thought leadership, high-quality client work, the 'DistilledU' online training platform, and the popular 'SearchLove' conferences. In April 2020, Distilled was acquired by Brainlabs, a global digital marketing agency. This acquisition aimed to enhance Brainlabs' SEO capabilities and expand its service offerings. The Distilled brand, its expertise, and some of its core products continue to be leveraged within Brainlabs, contributing to innovative and data-driven marketing solutions for a global clientele.
Where is Distilled's Headquarters?
HQ Function
Served as the central hub for Distilled's European operations, strategic direction, client services, and product development (including DistilledU) before its acquisition by Brainlabs.
Notable Features:
Distilled's offices were known for fostering a collaborative, creative, and data-centric environment, often located in vibrant tech and media districts. Specific architectural details were not a primary public focus, but the spaces were designed to support their innovative work culture.
Work Culture:
Distilled was reputed for a smart, passionate, and data-driven work culture. It emphasized continuous learning, experimentation, knowledge sharing (internally and externally), and a strong sense of community, attracting top talent in the digital marketing industry.
HQ Significance:
The London HQ was pivotal as the founding location of Distilled, driving its growth into an internationally recognized digital marketing agency and a key thought leader, particularly within the global SEO community.
Values Reflected in HQ: The choice of dynamic London locations and collaborative office environments reflected Distilled's values of innovation, expertise, community engagement, and a commitment to being at the forefront of the digital marketing industry.
Location:
Prior to its acquisition by Brainlabs in 2020, Distilled had a significant global impact. The company served an international clientele with its advanced digital marketing services, particularly in SEO, PPC, and content strategy. Its renowned SearchLove conferences were cornerstone events held in both the US (Boston, San Diego) and the UK (London), attracting a global audience of marketing professionals. Furthermore, DistilledU, its comprehensive online training platform, provided accessible, high-quality digital marketing education to individuals and teams worldwide. This established global reach, expertise, and influence in thought leadership are now integrated into Brainlabs' broader international operations and service offerings.
Street Address:
The Crane Building, 22 Lavington Street (One of their former primary London offices)
City:
London
State/Province:
England
Country:
United Kingdom
Distilled's Global Presence
New York, NY/USA
Address: 25 Broadway, 9th Floor, New York, NY 10004 (A former US HQ)
To cater to a large U.S. client base, tap into the East Coast talent pool, and strengthen Distilled's presence and thought leadership in the North American market.
Seattle, WA/USA
Address: 83 Columbia St, Suite 300, Seattle, WA 98104 (A former West Coast office)
To establish a strong presence in the Pacific Northwest, serve West Coast clients effectively, and leverage the innovation and talent within Seattle's vibrant tech ecosystem.
Buying Intent Signals for Distilled
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Distilled
As of April 2025, Distilled' leadership includes:
Investors of Distilled
Distilled has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following Distilled's acquisition by Brainlabs in April 2020, its leadership team largely integrated into Brainlabs or transitioned to new ventures over time. As 'Distilled' now operates as a brand and set of services within Brainlabs, specific executive hires or exits solely for the 'Distilled' entity are not applicable in the last 12 months. Any relevant leadership changes would occur within the broader Brainlabs organizational structure.
Technology (Tech Stack) used by Distilled
Discover the tools Distilled uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Distilled Email Formats and Examples
Prior to its acquisition by Brainlabs, Distilled used professional email formats typical for companies in the tech and marketing sectors. Emails would have been on the @distilled.net domain. Post-acquisition, team members integrated into Brainlabs would use @brainlabsdigital.com email addresses.
Common legacy formats included [first].[last]@distilled.net (e.g., jane.doe@distilled.net) and [first_initial][last]@distilled.net (e.g., jdoe@distilled.net).
Format
will.critchlow@distilled.net (example of a potential legacy format)
Example
70 (Estimated for common patterns when Distilled was an active independent entity. Current deliverability to @distilled.net addresses is highly unlikely).%
Success rate
News and media
TechCrunch • April 7, 2020
Distilled acquired by Brainlabs to expand its SEO offering
Digital marketing agency Brainlabs announced its acquisition of Distilled, a well-regarded London-based agency known for its SEO expertise, conferences, and online training. The deal aimed to significantly bolster Brainlabs' SEO capabilities and market presence....more
willcritchlow.com (Personal Blog) • October 20, 2021
Distilled Co-founder Will Critchlow Announces Departure from Brainlabs
Will Critchlow, co-founder of Distilled and a prominent figure in the SEO industry, announced his decision to step away from Brainlabs, where he had been since the acquisition of Distilled. He reflected on Distilled's journey and his plans for future ventures....more
Brainlabs Digital • Ongoing (Post-Acquisition)
Distilled's Expertise Continues within Brainlabs
Brainlabs continues to leverage the expertise and technology acquired from Distilled, including its approach to data-driven SEO and content marketing. The Distilled brand is maintained for certain services and to signify the heritage of advanced digital marketing practices integrated into Brainlabs' offerings....more
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