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Dirac 's Overview

Total employees118
HeadquartersUppsala
Founded2001

Dirac Research AB is a Swedish audio technology company renowned for its cutting-edge digital sound optimization solutions. Founded in 2001, Dirac pioneers technologies that enhance audio quality across a wide range of devices and environments, including mobile phones, headphones, automotive sound systems, and home theaters. Their mission is to enable the world to hear better by developing intelligent audio solutions that deliver immersive and pristine sound experiences. Dirac collaborates with leading global brands in the electronics and automotive industries to integrate their patented sound processing technologies.

Where is Dirac 's Headquarters?

HQ Function

Serves as the central hub for research and development, corporate management, strategic planning, and global operations.

Notable Features:

Located in a modern office facility, likely featuring advanced acoustic laboratories and collaborative workspaces designed to foster innovation in audio technology.

Work Culture:

Emphasizes innovation, collaboration, and a passion for audio technology. Reflects a Scandinavian work environment valuing work-life balance, flat hierarchies, and technical excellence.

HQ Significance:

The Uppsala headquarters is pivotal as the birthplace of Dirac's core technologies and continues to drive the company's research-intensive approach to audio innovation, leveraging the city's academic talent pool.

Values Reflected in HQ: The headquarters' focus on R&D and advanced facilities likely reflects Dirac's core values of innovation, quality, scientific rigor, and a commitment to superior audio experiences.

Location:

Dirac Research AB supports its global customer base through a network of offices and R&D centers in key markets across Europe (Sweden, Denmark), Asia (China, Japan, India, South Korea, Taiwan), and North America (USA). This global footprint enables localized sales, technical support, business development, and collaboration with international partners in the mobile, automotive, home audio, and professional audio sectors, ensuring their advanced audio solutions reach worldwide.

Street Address:

Vaksalagatan 16

City:

Uppsala

State/Province:

Uppsala County

Country:

Sweden

Dirac 's Global Presence

Shenzhen, Guangdong, China

Address: Dirac China, Room 1101-1103, Building A, CIMC Park, Intersection of Binhai Avenue and Langyi Road, Nanshan District, Shenzhen

To serve and expand Dirac's partnerships with manufacturers in China, providing localized technical expertise and market engagement for mobile, automotive, and home audio solutions.

Novi, Michigan, USA

Address: Dirac US, 39555 Orchard Hill Place, Suite 600, Novi, MI 48375

To drive adoption and integration of Dirac's automotive audio technologies in the US market, collaborating closely with major automotive OEMs.

Tokyo, Japan

Address: Dirac Japan, Hamamatsucho Building 11F, 1-1-1 Shibaura, Minato-ku, Tokyo 105-0023

To strengthen relationships with Japanese electronics manufacturers and automotive companies, ensuring Dirac's solutions meet the specific demands of this sophisticated market.

Copenhagen, Denmark

Address: Dirac Research A/S, Stamholmen 149, 3rd floor, DK-2650 Hvidovre, Copenhagen

To enhance Dirac's presence and service capabilities within the European market, fostering collaborations and supporting customer needs across various audio segments.

Buying Intent Signals for Dirac

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Dirac

As of April 2025, Dirac ' leadership includes:

Peter Friedrichsen - Chief Executive Officer
Mathias Johansson - Co-founder & Chief Product Officer
Lars Isaksson - Chief Financial Officer
Henrik Huss - Chief Technology Officer
Mats Oberg - Chief Sales Officer
Petra Schedin Stergel - Chief Marketing & Communications Officer
Niloofar Montazeri - Chief People & Culture Officer

Investors of Dirac

Dirac has been backed by several prominent investors over the years, including:

DIG Investment
TIN Fonder
Alfvén & Didrikson
Inbox Capital
Swedia Capital

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

Dirac Research AB has actively refreshed its leadership, with key appointments in technology and sales. This includes a new CTO and a transition in the Chief Sales Officer role within the last 12 months, indicating a focus on strengthening strategic areas.

Departures

Achim Scherner, Achim Scherner departed from his role as Chief Sales Officer after being appointed in May 2023.

New Appointments:

Achim Scherner, Achim Scherner appointed as new Chief Sales Officer (later departed).
Henrik Huss, Henrik Huss appointed as new Chief Technology Officer to lead Dirac's technological innovation.
Mats Oberg, Mats Oberg appointed as new Chief Sales Officer to drive global sales strategy.

Technology (Tech Stack) used by Dirac

Discover the tools Dirac uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Dirac Email Formats and Examples

Common email formats for Dirac Research AB likely follow standard professional patterns using employee names and the company domain 'dirac.com'. Based on common practices at technology companies, particularly in Sweden, the most probable format is first name followed by last name, separated by a dot.

[first].[last]@dirac.com

Format

firstname.lastname@dirac.com

Example

75%

Success rate

News and media

Residential SystemsMay 14, 2024

Dirac Live Active Room Treatment Now Available in StormAudio ISP Elite MK3 Processors

Dirac announced that its Dirac Live Active Room Treatment is now available in all StormAudio ISP Elite MK3 home theater processors through a firmware update, enhancing immersive audio experiences by minimizing the impact of room acoustics....more

CEPROApril 16, 2024

Dirac Live Now Standard in Select JBL Synthesis Processors and Amplifiers

Dirac's acclaimed Dirac Live Room Correction and Bass Control features are now included as standard in JBL Synthesis's SDP-58 and SDR-38 AV receivers and SDP-75 IV processor. Bass Control is also standard in the SDA-7120 and SDA-4600 power amplifiers....more

Dirac NewsroomJanuary 8, 2024

Dirac Introduces Dirac Live Active Room Treatment for NAD Masters M66 BluOS Streaming DAC-Preamplifier

Dirac announced the integration of its groundbreaking Dirac Live Active Room Treatment in the NAD Masters M66, aiming to elevate the listening experience for audiophiles by digitally optimizing the room's acoustic properties....more

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