Designworks
Designworks's Overview
Designworks is a global creative consultancy and a wholly-owned subsidiary of the BMW Group. Operating at the intersection of design, technology, and innovation, Designworks helps companies imagine and create future-forward products, services, and experiences. With studios in Los Angeles, Munich, and Shanghai, they work with BMW Group brands (BMW, MINI, Rolls-Royce, BMW Motorrad) and a diverse range of external clients across various industries, including mobility, consumer electronics, healthcare, and aviation. Their expertise spans advanced design, research, strategy, and brand communication, consistently pushing the boundaries of what's possible.
Where is Designworks's Headquarters?
HQ Function
Serves as a primary design and innovation studio for BMW Group brands and external clients, focusing on automotive design, product design, strategic future visioning, and UX/UI for the Americas and global markets. It's a key center for trend research and advanced design concepts.
Notable Features:
State-of-the-art design facilities including advanced modeling workshops (clay and digital), VR/AR labs, extensive material libraries, and collaborative project spaces designed to foster creativity. The studio often develops and showcases visionary concept vehicles and design prototypes.
Work Culture:
A dynamic, forward-thinking, and highly collaborative environment that blends the creative freedom of a design agency with the resources and stability of the BMW Group. It emphasizes cross-disciplinary teamwork, innovation, and a passion for shaping the future of mobility and product experiences.
HQ Significance:
The Los Angeles studio is pivotal for tapping into Californian innovation, tech advancements, and design trends. It plays a crucial role in developing future mobility concepts, understanding evolving consumer behaviors, and delivering cutting-edge design solutions for BMW and other global brands.
Values Reflected in HQ: The LA studio's architecture and internal design emphasize openness, collaboration, and technological integration, reflecting Designworks' core values of innovation, human-centric design, and forward-thinking. Use of natural light, flexible workspaces, and advanced prototyping tools also point towards quality, well-being, and adaptability.
Location:
Designworks operates as an interconnected global creative consultancy with three studios located in Los Angeles (USA), Munich (Germany), and Shanghai (China). These studios collaboratively support a wide array of functions worldwide, including: automotive design (exterior, interior, color & trim, UX/UI), industrial and product design, design strategy, sustainability innovation, brand communication, and advanced research into future trends and technologies. This global network serves the BMW Group brands (BMW, MINI, Rolls-Royce Motor Cars, BMW Motorrad) and a diverse portfolio of external clients across various industries.
Street Address:
2201 Corporate Center Dr
City:
Newbury Park
State/Province:
California
Country:
USA
Designworks's Global Presence
Munich, Germany
Address: Knorrstrasse 147, 80788 Munich, Germany
Serves the European market, leverages proximity to BMW's core strategic and technical teams, and taps into European design talent, engineering excellence, and emerging trends.
Shanghai, China
Address: Unit 101, Building 1, 370 Huaihai West Road, Xuhui District, Shanghai, China, 200030
Drives design innovation for the Asian market, facilitating design localization for BMW Group brands and serving external clients in the region. Acts as a bridge for cultural and design exchange between Asia and the rest of the world.
Buying Intent Signals for Designworks
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Executive Team of Designworks
As of April 2025, Designworks' leadership includes:
Investors of Designworks
Designworks has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In early 2024, Holger Hampf's leadership position transitioned to Head of Designworks, evolving from his previous role as President. This reflects continuity in Designworks' top leadership. No other significant new executive hires from outside the company or high-profile departures have been publicly announced in the last 12 months.
New Appointments:
Technology (Tech Stack) used by Designworks
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Designworks Email Formats and Examples
As a BMW Group company, Designworks likely utilizes email formats consistent with the broader corporate structure. While the exact primary format can vary, common professional patterns are [first].[last] or [first_initial][last]@[domain]. The specific domain is bmwgroupdesignworks.com.
[first].[last]@bmwgroupdesignworks.com or [f][last]@bmwgroupdesignworks.com
Format
jane.doe@bmwgroupdesignworks.com
Example
80%
Success rate
News and media
BMW BLOG • March 21, 2024
Designworks Head Holger Hampf Elaborates on BMW Vision Neue Klasse X Design
Holger Hampf, Head of Designworks, provided insights into the design philosophy of the BMW Vision Neue Klasse X. He highlighted Designworks' collaborative role in shaping future BMW aesthetics, emphasizing sustainable materials, digital experiences, and human-centric design principles....more
Wallpaper* • October 26, 2023
Designworks Explores Future Luxury Mobility Interiors with 'Forma' Project
Designworks unveiled 'Forma,' a research project and concept envisioning the future of luxury automotive interiors. The project, spotlighted by Head of Designworks Holger Hampf, focuses on adaptable personal spaces, sustainable material innovation, and seamless integration of technology, showcasing Designworks' forward-thinking approach to mobility experiences....more
BMW Group PressClub • February 7, 2024
BMW Group Announces Personnel Changes in Design, Affirms Designworks Leadership
BMW Group announced strategic personnel updates within its design division. The release reaffirmed Holger Hampf's continued leadership as Head of Designworks, highlighting the studio's integral role in the Group's overall design strategy and innovation efforts....more
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