Decision Analyst
Decision Analyst's Overview
Decision Analyst, Inc. is an international marketing research and analytical consulting firm based in Arlington, Texas. Founded in 1978, the company specializes in providing comprehensive research solutions to help clients build stronger brands, develop innovative products and services, and optimize advertising and pricing strategies. Decision Analyst integrates qualitative research, quantitative research, secondary data analysis, and advanced analytics (including AI and machine learning) to deliver actionable insights for businesses across a wide range of industries globally.
Where is Decision Analyst's Headquarters?
HQ Function
The headquarters serves as the central hub for all global operations, including research design, advanced analytics, data processing, client services, strategic planning, and corporate administration.
Notable Features:
The facility is custom-designed to support sophisticated research operations, likely featuring secure data centers, advanced analytical software infrastructure, client presentation rooms, and collaborative workspaces for its multidisciplinary teams.
Work Culture:
Decision Analyst fosters a work culture centered on analytical rigor, innovation in research methodologies, client-centric problem-solving, and continuous learning. It's a collaborative environment for researchers, statisticians, and consultants.
HQ Significance:
The Arlington headquarters is significant as the operational core and intellectual center of the company, from which it manages its global research projects and develops proprietary analytical tools and methodologies.
Values Reflected in HQ: The headquarters' design and functionality likely reflect Decision Analyst's core values of quality, innovation, precision, security, and client focus.
Location:
Decision Analyst, Inc. supports global marketing research and analytical consulting projects across numerous countries. While its primary operations are centralized at its Arlington, TX headquarters, the company effectively manages international studies through its established global network of research professionals, partner firms, and field services. This network spans Canada, Europe (including the UK, France, Germany, Italy), Latin America, Asia (including China, India, Japan), Australia, and the Middle East. This structure allows them to conduct a wide array of international research, such as multi-country qualitative and quantitative studies, product testing, brand tracking, and market segmentation, ensuring local expertise and cultural adaptation for global clients.
Street Address:
604 Avenue H East
City:
Arlington
State/Province:
Texas
Country:
USA
Decision Analyst's Global Presence
Worldwide via Global Network
Address: Decision Analyst operates internationally through a network of trusted research partners and representatives in various countries, rather than maintaining numerous physical branch offices.
To extend Decision Analyst's research capabilities globally, enabling the execution of complex multi-country studies and providing clients with comprehensive market understanding across diverse international markets.
Buying Intent Signals for Decision Analyst
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Executive Team of Decision Analyst
As of April 2025, Decision Analyst' leadership includes:
Investors of Decision Analyst
Decision Analyst has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and company announcements, there have been no major C-suite or executive leadership hires or departures widely reported for Decision Analyst, Inc. in the last 12 months. The company appears to maintain a stable and long-standing leadership team.
Technology (Tech Stack) used by Decision Analyst
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Decision Analyst Email Formats and Examples
Decision Analyst, Inc. predominantly uses the email format combining the first initial of the employee's first name with their full last name, followed by the company domain. This is a common pattern for professional communication within the organization.
[first_initial][last]@decisionanalyst.com
Format
jthomas@decisionanalyst.com
Example
90%
Success rate
News and media
Decision Analyst News • November 28, 2023
Decision Analyst, Inc. Announces Expansion Of RetailAI™ Service
Decision Analyst has broadened its RetailAI™ service, an artificial intelligence system tailored to assist CPG manufacturers and retailers in optimizing their retail execution strategies, including aspects like shelf placement, pricing, and promotional activities....more
Decision Analyst News • August 15, 2023
Decision Analyst, Inc. Introduces ConceptOptimizR™
Decision Analyst has launched ConceptOptimizR™, an advanced A/B testing system designed for evaluating new product concepts, advertising concepts, and promotional concepts. The tool aims to help clients improve the effectiveness of their marketing initiatives....more
Decision Analyst News • June 20, 2023
Decision Analyst, Inc. Adds Semiotics To Its Qualitative Research ToolBox
Decision Analyst announced the incorporation of semiotics, the study of signs and symbols and their interpretation, into its suite of qualitative research methodologies. This addition aims to provide deeper insights into consumer perceptions, brand communications, and cultural meanings....more
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