HQ Function

The Lisbon headquarters manages all strategic, administrative, and operational aspects for Decathlon in Portugal, including retail management, marketing, human resources, finance, and supply chain coordination for the Portuguese market.

Notable Features:

The headquarters likely features modern office spaces designed to promote collaboration, innovation, and reflect Decathlon's dynamic, sports-oriented culture. Specific architectural details are not widely publicized but are expected to be functional and employee-centric.

Work Culture:

Decathlon Portugal's work culture is known for being energetic, collaborative, and driven by a shared passion for sports. It encourages employee autonomy, continuous learning, and a customer-first mindset within an informal yet professional environment.

HQ Significance:

This central office is key to Decathlon's sustained growth and brand presence in Portugal, enabling localized strategies, efficient nationwide operations, and adaptation to the specific needs of Portuguese consumers.

Values Reflected in HQ: The headquarters operations aim to reflect Decathlon's core values: vitality (passion for sport), responsibility (towards customers, employees, and environment), generosity (sharing the passion for sport), and authenticity (transparency and simplicity).

Location:

Decathlon is a leading global sporting goods retailer with over 1,750 stores in more than 70 countries. Its worldwide operations encompass the design, production (through Passion Brands), logistics, and retail of sports equipment and apparel for a wide array of sports. Decathlon's mission is to sustainably make the pleasure and benefits of sport accessible to the many, globally.

Street Address:

Avenida António Augusto de Aguiar, Nº 20, 1º e 2º Andar

City:

Lisboa

State/Province:

Lisboa

Country:

Portugal