HQ Function

Serves as a flagship nail care studio, retail space for their product line, and the central hub for brand management, marketing, product development, and operational decisions.

Notable Features:

Minimalist, calming, and aesthetically pleasing interior design focused on creating a tranquil environment. Offers unique wellness integrations like guided meditations during nail services.

Work Culture:

Customer-centric with a strong emphasis on wellness, mindfulness, quality service, and promoting a positive, non-toxic environment, both in products and atmosphere. For corporate roles, likely collaborative, mission-driven, and passionate about clean beauty and innovation.

HQ Significance:

The NoMad location represents the physical embodiment of the Dear Sundays brand philosophy, offering a direct-to-consumer experience and serving as a key touchpoint for brand identity and customer engagement in a prime NYC location.

Values Reflected in HQ: Wellness, mindfulness, non-toxicity, customer care, quality, serenity, and ethical practices (vegan, cruelty-free).

Location:

While Dear Sundays' physical salon locations are currently concentrated in New York City, USA, their nail care products are available for purchase online through their e-commerce website, which ships to various international destinations. This allows the brand to reach a global customer base interested in non-toxic, vegan, and cruelty-free beauty products. They may also occasionally partner with select online retailers or subscription boxes that have an international reach.

Street Address:

51 E 25th St

City:

New York

State/Province:

NY

Country:

USA