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DealerBuilt 's Overview

Total employees113
HeadquartersMason City
Founded

DealerBuilt is a provider of dealership management systems (DMS) for automotive dealerships across North America. Their flagship product, LightYear DMS, is an enterprise-class system designed to be modern, customizable, and fully integrated, helping dealerships streamline operations, improve efficiency, and enhance customer service. DealerBuilt focuses on providing robust solutions for sales, F&I, service, parts, accounting, and CRM, tailored to the specific needs of the retail automotive industry.

Where is DealerBuilt 's Headquarters?

HQ Function

Serves as the primary center for software development, customer support, sales, marketing, and administrative functions for the LightYear DMS.

Notable Features:

Modern office facilities designed to foster collaboration and innovation in DMS technology development. The space supports an agile work environment focused on delivering advanced dealership solutions.

Work Culture:

A customer-centric and innovative work culture, encouraging collaboration among teams to develop and support cutting-edge DMS solutions. Employees often possess a strong understanding of the automotive dealership business, fostering a practical and results-oriented environment.

HQ Significance:

The Mason City headquarters is crucial for DealerBuilt's product innovation, direct customer engagement, and strategic decision-making, underpinning its service to North American auto dealers.

Values Reflected in HQ: The headquarters likely reflects DealerBuilt's core values of innovation, customer focus, reliability, and deep industry expertise in serving the automotive sector.

Location:

DealerBuilt primarily serves automotive dealerships across North America, with a strong presence in the United States and capabilities to support clients in Canada. Their functions supported globally (within North America) include providing their comprehensive LightYear DMS software, alongside implementation services, technical support, training, and ongoing product development tailored to the regional automotive market needs.

Street Address:

1210 S. Federal Ave.

City:

Mason City

State/Province:

IA

Country:

USA

DealerBuilt 's Global Presence

Grapevine, TX, USA

Address: 1701 W Northwest Hwy, Grapevine, TX 76051, USA

To provide localized sales, implementation, and support services, strengthening DealerBuilt's presence and customer engagement in Texas and surrounding states.

Buying Intent Signals for DealerBuilt

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of DealerBuilt

As of April 2025, DealerBuilt ' leadership includes:

Mike Trasatti - Chief Executive Officer
Veronica Dunford - Executive Vice President
Max Long - Chief Technology Officer
Ken Meidell - Chief Operating Officer
Marc Minnimark - General Manager

Investors of DealerBuilt

DealerBuilt has been backed by several prominent investors over the years, including:

Volaris Group (Acquired DealerBuilt in December 2022)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past 12-18 months, DealerBuilt has seen strategic leadership appointments, notably following its acquisition by Volaris Group. Key changes include strengthening its management team to drive further growth and innovation.

New Appointments:

Marc Minnimark, Marc Minnimark appointed as General Manager to oversee operations and strategic direction at DealerBuilt.

Technology (Tech Stack) used by DealerBuilt

Discover the tools DealerBuilt uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DealerBuilt Email Formats and Examples

DealerBuilt likely uses common corporate email formats. The most probable patterns are [first_initial][last] (e.g., jdoe@dealerbuilt.com) or [first].[last] (e.g., john.doe@dealerbuilt.com).

Based on common practices, a likely format is [first_initial][last]@dealerbuilt.com.

Format

mtd@dealerbuilt.com

Example

85%

Success rate

News and media

PR NewswireJune 1, 2023

DealerBuilt Announces Marc Minnimark as General Manager

DealerBuilt appointed Marc Minnimark as its new General Manager. Minnimark brings a wealth of experience to steer DealerBuilt towards continued growth and innovation in the DMS market....more

EIN PresswireFebruary 14, 2023

DealerBuilt Announces Integration with UpdatePromise

DealerBuilt announced a new integration with UpdatePromise, a leading provider of Consumer Experience Solutions. This partnership aims to enhance communication and service efficiency for dealerships using the LightYear DMS....more

PR NewswireDecember 1, 2022

Volaris Group Expands Presence in Dealership Management Software Vertical with Acquisition of DealerBuilt

Volaris Group announced its acquisition of DealerBuilt, a provider of enterprise-class dealership management systems. This acquisition strengthens Volaris Group's portfolio in the automotive software sector and provides DealerBuilt with resources for future growth....more

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