Daniel Wellington (DW) is a Swedish company founded in 2011 by Filip Tysander, renowned for its minimalist and classic design aesthetic in watches and, more recently, jewelry and accessories. The brand achieved rapid global recognition primarily through a highly effective social media marketing strategy, particularly on Instagram, positioning itself as an affordable luxury brand. Daniel Wellington offers a range of products for men and women, emphasizing timeless style and interchangeable straps for its watches. The company operates globally through its e-commerce platform and a network of retail stores and authorized dealers.
The Stockholm headquarters serves as the central hub for Daniel Wellington's global operations, including brand strategy, product design and development, marketing, finance, e-commerce management, and international market coordination.
Located in a central commercial district of Stockholm, the headquarters likely embodies Scandinavian design principles: minimalist, functional, and fostering collaboration. Specific architectural awards or unique public features are not widely publicized, but the office is expected to be a modern, inspiring workspace.
Daniel Wellington's HQ is known for a dynamic, fast-paced, and entrepreneurial work culture, reflecting its origins as a digitally native, rapidly growing brand. There's an emphasis on innovation, teamwork, and a global mindset, with an international staff.
The Stockholm headquarters is crucial as it's the birthplace of the brand and the control center for its worldwide strategy and operations. It anchors Daniel Wellington's Swedish design heritage and identity in the global fashion market.
Daniel Wellington has established a significant global presence, selling its products in over 100 countries. This is primarily supported through its robust e-commerce platform, strategically located regional offices or teams, and a network of flagship stores, concept stores, and authorized retailers in major cities across Europe, North America, Asia, and other regions. Global functions include localized marketing, customer support, logistics and fulfillment, and management of international sales channels.
Vasagatan 12
Stockholm
Stockholm County
Sweden
Address: [Commercial office space, specific address not publicly disclosed for regional office]
To manage and expand Daniel Wellington's brand presence, retail partnerships, and direct-to-consumer business within North America.
Address: [Operational office, specific address not publicly disclosed]
To oversee production, ensure product quality, manage efficient logistics for the Asian markets, and support the brand's substantial presence in the region.
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As of April 2025, Daniel Wellington' leadership includes:
Daniel Wellington has been backed by several prominent investors over the years, including:
In the last 12 months (from mid-2023 to mid-2024), Daniel Wellington notably strengthened its technology leadership with the appointment of a new Chief Technology Officer. Other C-level executive movements have not been widely publicized during this period.
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Daniel Wellington's most common email format is 'firstname.lastname@danielwellington.com'. While this is the predominant structure, other formats may be used less frequently or for specific roles/departments.
firstname.lastname@danielwellington.com
Format
filip.tysander@danielwellington.com
Example
75%
Success rate
Daniel Wellington Official Website / Social Media Channels • February 2024
Daniel Wellington unveiled its dedicated Valentine's Day collection for 2024, featuring specially curated watches, jewelry, and gift sets. The launch was promoted through a global marketing campaign across its digital channels, emphasizing themes of love and connection, and offering personalized gifting options....more
Company Announcement / Professional Networks • February 2024
Daniel Wellington announced the appointment of Sravanya Rao Attanti as its new Chief Technology Officer. This strategic hire aims to bolster the company's technological infrastructure and drive digital innovation across its platforms and products....more
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