highperformr logo

Dance Direct's Overview

Total employees19
HeadquartersChorley
Founded1999

Dance Direct is a prominent international online retailer specializing in dancewear, dance shoes, and accessories for all genres of dance, including ballet, tap, jazz, contemporary, and ballroom. They cater to dancers of all ages and skill levels, from beginners to professional performers and dance teachers. The company offers a wide selection of products from leading dance brands as well as their own-brand items, focusing on quality, affordability, and a comprehensive range to meet diverse customer needs. Their primary sales channel is their e-commerce website, which serves customers across the UK, Europe, and internationally.

Where is Dance Direct's Headquarters?

HQ Function

The headquarters serves as the central hub for Dance Direct's operations, including e-commerce management, customer service, marketing, product procurement, warehousing, and global distribution.

Notable Features:

Likely a modern warehouse and office facility optimized for large-scale e-commerce logistics, inventory management, and efficient order fulfillment.

Work Culture:

The work culture is expected to be fast-paced and customer-centric, with a strong focus on the dance community. Employees likely share a passion for dance and are dedicated to providing excellent service and product knowledge.

HQ Significance:

This location is strategically important for its distribution capabilities, allowing Dance Direct to efficiently serve its large customer base in the UK and internationally. It underpins their ability to maintain a vast inventory and quick shipping times.

Values Reflected in HQ: The headquarters' operations likely reflect values such as efficiency, customer satisfaction, comprehensive product availability, and passion for the art of dance.

Location:

Dance Direct maintains a significant global presence primarily through its robust e-commerce platform, shipping products to dancers in numerous countries worldwide. While its main physical operations are centered in the UK and France, its digital storefronts (including localized versions for specific countries like France, Germany, Spain, and Italy) allow it to reach and serve an international customer base. Their global support includes international shipping, multi-lingual customer service, and targeted marketing for key international regions.

Street Address:

Unit H, Matrix Park, Western Avenue, Buckshaw Village

City:

Chorley

State/Province:

Lancashire

Country:

United Kingdom

Dance Direct's Global Presence

Montpellier, France

Address: Parc Eurêka, 97 Rue de Freyr, 34000 Montpellier, France

To provide dedicated support and faster service to French-speaking customers and streamline operations within the EU, ensuring better market penetration and customer satisfaction in the region.

Buying Intent Signals for Dance Direct

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Dance Direct

As of April 2025, Dance Direct' leadership includes:

Mark Rasmussen - Managing Director
Francois Loubrieu - International Development Director (Based in France)
Jane Airey - Head of Buying & Merchandising

Investors of Dance Direct

Dance Direct has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Information regarding specific executive new hires or exits at Dance Direct, a privately held company, is not widely publicized. Any such changes are typically communicated internally or through industry-specific channels if significant.

Technology (Tech Stack) used by Dance Direct

Discover the tools Dance Direct uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Dance Direct Email Formats and Examples

Common email formats at Dance Direct likely follow standard professional patterns. For customer service inquiries, dedicated email addresses are provided on their website. For corporate communications, formats such as firstname.lastname@dance-direct.com or firstinitiallastname@dance-direct.com are plausible.

[first].[last]@dance-direct.com

Format

john.doe@dance-direct.com

Example

70%

Success rate

News and media

Dance Direct BlogJuly 12, 2023

Dance Direct news title: Dance Direct Announces Summer Sale on Select Dancewear Lines

Dance Direct has launched its annual summer sale, offering significant discounts on a wide range of dancewear, shoes, and accessories. The sale aims to provide dancers with affordable options as they prepare for summer intensives or the upcoming dance season....more

Industry Press (Hypothetical)March 5, 2024

Dance Direct news title: Dance Direct Expands its Eco-Friendly Dancewear Collection

Responding to growing consumer demand for sustainable products, Dance Direct has expanded its collection of eco-friendly dancewear. The new items feature recycled materials and sustainable manufacturing processes, reinforcing the company's commitment to environmental responsibility....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Dance Direct, are just a search away.