Cura Cannabis Solutions
Cura Cannabis Solutions's Overview
Cura Cannabis Solutions, formally known as Cura Partners, Inc., was a prominent cannabis company celebrated for its highly successful 'Select' brand, specializing in cannabis oils and vape products. Established in 2015, Cura Partners focused on quality production, sophisticated branding, and multi-state distribution within the burgeoning legal cannabis industry. In a significant move that reshaped the U.S. cannabis market, Curaleaf Holdings, Inc. acquired Cura Partners, with the deal finalized in February 2020. This acquisition integrated the popular Select brand into Curaleaf's extensive portfolio, substantially enhancing Curaleaf's market share and brand diversity across the United States. Cura Cannabis Solutions (as Cura Partners) effectively ceased independent operations post-acquisition, with its primary asset, the Select brand, continuing under Curaleaf's ownership.
Where is Cura Cannabis Solutions's Headquarters?
HQ Function
The headquarters served as the central corporate office for strategic decision-making, management of the Select brand, financial operations, and overall administration for the rapidly growing cannabis enterprise.
Notable Features:
While specific architectural details of the leased office space are not widely publicized, the facility supported core business functions essential for a leading cannabis consumer packaged goods company, including marketing, finance, and executive leadership.
Work Culture:
The work culture at Cura Partners was likely dynamic, entrepreneurial, and fast-paced, reflecting its status as a high-growth startup in the nascent legal cannabis industry. There was a strong focus on innovation, brand building, and aggressive market expansion.
HQ Significance:
The Portland headquarters was pivotal as the command center for the development, branding, and national expansion of the Select line of products, which became one of the most recognizable and top-selling cannabis oil brands in the U.S., ultimately leading to its high-value acquisition by Curaleaf.
Values Reflected in HQ: The operations and output from the headquarters likely embodied values of product quality (central to the Select brand), innovation in cannabis product development and marketing strategies, and a drive for market leadership in the competitive cannabis sector.
Location:
Before its acquisition by Curaleaf, Cura Cannabis Solutions focused its operations exclusively within the United States. The company successfully established its Select brand as a leading name in multiple states with legal cannabis programs. Key markets included Oregon, California, Nevada, Arizona, Michigan, Colorado, Florida, and Maryland, among others. Cura did not have international offices or direct international sales operations. Following the acquisition, the Select brand benefits from Curaleaf's significantly broader national footprint and its expanding international presence.
Street Address:
1979 NW Vaughn St
City:
Portland
State/Province:
OR
Country:
USA
Cura Cannabis Solutions's Global Presence
California, USA (State-wide operations)
Address: Various operational hubs and field offices; specific pre-acquisition office addresses for Cura Partners beyond the Portland HQ are not publicly listed.
To secure and expand market share for Select products in one of the largest and most influential legal cannabis markets in the United States, driving substantial revenue and brand recognition.
Oregon, USA (State-wide operations)
Address: Statewide operations were largely managed from the Portland headquarters, potentially with other logistical points within Oregon.
To maintain a strong brand presence and market share in its home state, leverage local industry expertise, and serve as a significant market contributing to the overall success of the Select brand.
Buying Intent Signals for Cura Cannabis Solutions
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Executive Team of Cura Cannabis Solutions
As of April 2025, Cura Cannabis Solutions' leadership includes:
Investors of Cura Cannabis Solutions
Cura Cannabis Solutions has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive leadership at Cura Cannabis Solutions (Cura Partners) underwent fundamental changes as a direct result of its acquisition by Curaleaf, which was announced in May 2019 and finalized in February 2020. The most notable transition involved founder Cameron Forni, who moved into a leadership role for the Select brand within the Curaleaf organization. Other executive roles at the independent Cura Partners entity effectively concluded with the completion of the acquisition.
Departures
New Appointments:
Technology (Tech Stack) used by Cura Cannabis Solutions
Discover the tools Cura Cannabis Solutions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cura Cannabis Solutions Email Formats and Examples
Prior to its acquisition by Curaleaf in 2020, Cura Partners, Inc. (which operated as Cura Cannabis Solutions and owned the Select brand) likely utilized standard corporate email formats. The primary domain associated with the company was 'curapartners.com'. Emails to this domain are no longer expected to be active.
[first].[last]@curapartners.com or [first_initial][last]@curapartners.com
Format
jane.doe@curapartners.com or jdoe@curapartners.com
Example
5 (Historical domain; emails are highly unlikely to be active or monitored post-acquisition)%
Success rate
News and media
New Cannabis Ventures • February 3, 2020
Curaleaf Completes Acquisition of Cura Partners’ Select Brand
Curaleaf announced the completion of its acquisition of Cura Partners, Inc., the parent company of the Select brand. The deal, initially valued at nearly $1 billion and later revised, was an all-stock transaction. Cameron Forni, former CEO of Cura, became President of Select at Curaleaf....more
Business Wire (Curaleaf PR) • May 1, 2019
Curaleaf to Acquire Cura Partners, Owners of the Select Brand, in a US$1 Billion+ Transaction, Creating the World's Largest Cannabis Company by Revenue
Curaleaf Holdings, Inc. announced it had signed a definitive agreement to acquire Cura Partners, Inc. (operating as Select). The all-stock transaction was valued at approximately $948.8 million at the time of announcement and was positioned to make Curaleaf the largest cannabis company in the world by revenue....more
PR Newswire • February 21, 2019
Select CBD (from Cura Partners) Launches New Product Line Featuring Unique and Potent Blends of Herbs and CBD
Select CBD, a prominent hemp-derived CBD brand under Cura Partners, announced the launch of an innovative new product line. This expansion included CBD tinctures and vape pens blended with a variety of essential oils and herbs, targeting the growing wellness market....more
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