Crystal Knows
Crystal Knows's Overview
Crystal is an AI-powered platform that provides personality insights to help professionals understand themselves and others, adapt their communication style, and build stronger, more effective relationships. Primarily leveraged by sales teams, marketers, and recruiters, Crystal uses proprietary algorithms and data from various sources to predict anyone's DISC personality profile. This enables users to tailor their interactions for better engagement, improved sales outcomes, and more effective team collaboration. The platform offers browser extensions, integrations with popular CRM and sales tools, and a rich database of personality profiles.
Where is Crystal Knows's Headquarters?
HQ Function
Serves as the central hub for strategic operations, product development, engineering, and corporate leadership for Crystal, integrated with its parent company, Peoples Data Inc.
Notable Features:
Located in a modern office building in Nashville's vibrant West End, offering collaborative workspaces and access to local amenities. The space supports a hybrid work model.
Work Culture:
Fosters a collaborative, innovative, and data-driven environment, focused on empowering individuals and teams through personality insights. Emphasis on continuous learning, customer-centric development, and a supportive team atmosphere.
HQ Significance:
The Nashville headquarters represents a strategic location for talent acquisition and growth within the burgeoning Southeastern tech scene, particularly leveraging the resources of its parent company, Peoples Data Inc.
Values Reflected in HQ: The headquarters likely reflects values of efficiency, technological advancement, and data-driven decision-making, aligning with Crystal's AI-driven product and its integration within a larger data-focused organization.
Location:
Crystal's platform is utilized by individuals and businesses globally, with a significant user base in North America, Europe, and other English-speaking regions. While its physical headquarters are in the US, its SaaS product supports sales professionals, marketers, recruiters, and teams worldwide. Crystal offers its personality insights and communication guidance accessible from anywhere with an internet connection, with customer support and sales operations catering to a global audience. Many team members also work remotely, contributing to a distributed global workforce.
Street Address:
3411 West End Ave, Suite 401
City:
Nashville
State/Province:
TN
Country:
USA
Crystal Knows's Global Presence
Buying Intent Signals for Crystal Knows
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Crystal Knows
As of April 2025, Crystal Knows' leadership includes:
Investors of Crystal Knows
Crystal Knows has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Peoples Data Inc. in 2022, Crystal's leadership has been integrated with the parent company. No major, publicly announced executive hires or departures specifically for the Crystal brand have been prominent in the last 12 months. Key leadership from Peoples Data Inc. oversees Crystal's operations, with Crystal's co-founder remaining in a key product leadership role.
Technology (Tech Stack) used by Crystal Knows
Discover the tools Crystal Knows uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Crystal Knows Email Formats and Examples
Crystal (crystalknows.com) typically utilizes a [first].[last]@crystalknows.com email format for its employees. This is a common structure in the tech industry, allowing for easy identification and communication.
[first].[last]@crystalknows.com
Format
jane.doe@crystalknows.com
Example
85%
Success rate
News and media
Crystal Blog • July 26, 2023
Crystal Introduces 'Crystal for Recruiting' to Help Find and Engage Top Talent
Crystal announced the launch of 'Crystal for Recruiting,' a new solution designed to help recruiters and hiring managers leverage personality insights to identify, attract, and engage top candidates more effectively by understanding their communication preferences and motivations....more
PR Newswire • May 10, 2022
Crystal Acquired by Peoples Data Inc., Aiming to Expand Personality AI Reach
Crystal, the leading personality AI platform, announced its acquisition by Peoples Data Inc. The acquisition aims to accelerate Crystal's mission of helping people understand each other better by combining Crystal's innovative technology with Peoples Data Inc.'s resources and market reach....more
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