Complexity Gaming is one of North America's longest-standing and most successful esports organizations. Founded by Jason Lake in 2003, Complexity has a rich history of championship-winning teams and player development across various top-tier competitive titles. Known for its professional approach and dedication to player well-being, Complexity operates the state-of-the-art GameStop Performance Center (GSPC) in Frisco, Texas. The organization fields competitive teams in games like Counter-Strike 2, Halo, Rocket League, VALORANT, and more, consistently competing at the highest levels of global esports. Complexity Gaming is now part of GameSquare Esports, further enhancing its resources and reach in the rapidly growing esports industry.
Serves as the primary training facility, operations hub, and content creation studio for Complexity Gaming's teams and staff. It supports player development, strategic planning, and administrative functions.
11,000 sq. ft. facility featuring advanced training rooms, a Mind Gym for cognitive training, player lounges, recovery facilities (including nap pods and a cryotherapy chamber), a content studio, streaming pods, and a merchandise store. It also has direct access to Dallas Cowboys' advanced fitness and wellness resources.
High-performance, collaborative, and player-centric. The environment is designed to optimize player skill, health, and mental fortitude, fostering a professional and dedicated atmosphere for both players and staff.
The GSPC is one of the most advanced esports training facilities in North America, symbolizing Complexity's commitment to professionalism and player excellence. Its location at The Star, alongside the Dallas Cowboys, provides unique synergies and resources.
While headquartered in North America, Complexity Gaming has a significant global presence through its participation in international esports tournaments and leagues. Its players and teams travel worldwide to compete, and its fan base is international. Content creation and online engagement reach a global audience, and player recruitment often extends beyond North American borders.
One Cowboys Way, Suite 100 (The Star)
Frisco
Texas
USA
Address: c/o GameSquare Esports, 200 Wellington St W, Toronto, ON M5V 3C7
Parent company headquarters providing overarching corporate governance and support for global operations, including those of Complexity Gaming.
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As of April 2025, Complexity Gaming' leadership includes:
Complexity Gaming has been backed by several prominent investors over the years, including:
Following its acquisition by GameSquare Esports, Complexity's leadership structure has been integrated. Jason Lake, founder, assumed a broader role as Global Head of Esports for GameSquare while retaining GM duties for Complexity. Recent focus has been on strengthening talent management within specific game titles.
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Complexity Gaming likely uses standard professional email formats, primarily utilizing the complexity.gg domain. Common formats include first initial followed by last name, or first name dot last name.
[first_initial][last]@complexity.gg or [first].[last]@complexity.gg
Format
jlake@complexity.gg or jason.lake@complexity.gg
Example
80%
Success rate
Esports Insider • March 7, 2024
Complexity Gaming has announced an extension of its partnership with the U.S. Army, continuing collaborations on content creation, event activations, and community engagement....more
Complexity Gaming • February 20, 2024
Complexity Gaming's Halo team secured a second-place finish at the Halo Championship Series (HCS) Major in Arlington, demonstrating strong performance early in the season....more
Esports Insider • November 14, 2023
Reports indicate that Complexity Gaming has undergone layoffs affecting multiple departments as part of its integration process following the merger with GameSquare Esports....more
Dallas Innovates • June 22, 2023
GameSquare Esports has finalized its acquisition of Complexity Gaming. Jason Lake will continue to lead Complexity as its General Manager and will also take on the role of Global Head of Esports for GameSquare....more
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