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Complexity Gaming's Overview

Total employees30
HeadquartersFrisco
Founded2003

Complexity Gaming is one of North America's longest-standing and most successful esports organizations. Founded by Jason Lake in 2003, Complexity has a rich history of championship-winning teams and player development across various top-tier competitive titles. Known for its professional approach and dedication to player well-being, Complexity operates the state-of-the-art GameStop Performance Center (GSPC) in Frisco, Texas. The organization fields competitive teams in games like Counter-Strike 2, Halo, Rocket League, VALORANT, and more, consistently competing at the highest levels of global esports. Complexity Gaming is now part of GameSquare Esports, further enhancing its resources and reach in the rapidly growing esports industry.

Where is Complexity Gaming's Headquarters?

HQ Function

Serves as the primary training facility, operations hub, and content creation studio for Complexity Gaming's teams and staff. It supports player development, strategic planning, and administrative functions.

Notable Features:

11,000 sq. ft. facility featuring advanced training rooms, a Mind Gym for cognitive training, player lounges, recovery facilities (including nap pods and a cryotherapy chamber), a content studio, streaming pods, and a merchandise store. It also has direct access to Dallas Cowboys' advanced fitness and wellness resources.

Work Culture:

High-performance, collaborative, and player-centric. The environment is designed to optimize player skill, health, and mental fortitude, fostering a professional and dedicated atmosphere for both players and staff.

HQ Significance:

The GSPC is one of the most advanced esports training facilities in North America, symbolizing Complexity's commitment to professionalism and player excellence. Its location at The Star, alongside the Dallas Cowboys, provides unique synergies and resources.

Values Reflected in HQ: Excellence, innovation, player well-being, professionalism, and a commitment to leading the future of esports.

Location:

While headquartered in North America, Complexity Gaming has a significant global presence through its participation in international esports tournaments and leagues. Its players and teams travel worldwide to compete, and its fan base is international. Content creation and online engagement reach a global audience, and player recruitment often extends beyond North American borders.

Street Address:

One Cowboys Way, Suite 100 (The Star)

City:

Frisco

State/Province:

Texas

Country:

USA

Complexity Gaming's Global Presence

Toronto, Ontario/Canada

Address: c/o GameSquare Esports, 200 Wellington St W, Toronto, ON M5V 3C7

Parent company headquarters providing overarching corporate governance and support for global operations, including those of Complexity Gaming.

Buying Intent Signals for Complexity Gaming

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Complexity Gaming

As of April 2025, Complexity Gaming' leadership includes:

Jason Lake - Founder & Global Head of Esports at GameSquare / General Manager of Complexity Gaming
Justin Kenna - CEO, GameSquare Esports (Parent Company)
Graham 'messioso' Pitt - Head of Talent & General Manager, Counter-Strike
Christina Grushkin - Head of Sales, Complexity Gaming

Investors of Complexity Gaming

Complexity Gaming has been backed by several prominent investors over the years, including:

GameSquare Esports (Owner)
Historically: Jerry Jones family (Dallas Cowboys owners), John Goff

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Following its acquisition by GameSquare Esports, Complexity's leadership structure has been integrated. Jason Lake, founder, assumed a broader role as Global Head of Esports for GameSquare while retaining GM duties for Complexity. Recent focus has been on strengthening talent management within specific game titles.

New Appointments:

Jason Lake, Jason Lake transitioned to an expanded role within the GameSquare Esports ecosystem post-acquisition.
Rita Lopotar, Rita Lopotar appointed as Director of Talent Management to bolster player and creator relations.

Technology (Tech Stack) used by Complexity Gaming

Discover the tools Complexity Gaming uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Complexity Gaming Email Formats and Examples

Complexity Gaming likely uses standard professional email formats, primarily utilizing the complexity.gg domain. Common formats include first initial followed by last name, or first name dot last name.

[first_initial][last]@complexity.gg or [first].[last]@complexity.gg

Format

jlake@complexity.gg or jason.lake@complexity.gg

Example

80%

Success rate

News and media

Esports InsiderMarch 7, 2024

Complexity Gaming extends partnership with U.S. Army

Complexity Gaming has announced an extension of its partnership with the U.S. Army, continuing collaborations on content creation, event activations, and community engagement....more

Complexity GamingFebruary 20, 2024

Complexity Halo Takes 2nd at HCS Major Arlington 2024

Complexity Gaming's Halo team secured a second-place finish at the Halo Championship Series (HCS) Major in Arlington, demonstrating strong performance early in the season....more

Esports InsiderNovember 14, 2023

Complexity Gaming reportedly lays off staff following GameSquare merger

Reports indicate that Complexity Gaming has undergone layoffs affecting multiple departments as part of its integration process following the merger with GameSquare Esports....more

Dallas InnovatesJune 22, 2023

GameSquare Completes Complexity Gaming Acquisition, Aims To Build Global Esports Giant From Frisco

GameSquare Esports has finalized its acquisition of Complexity Gaming. Jason Lake will continue to lead Complexity as its General Manager and will also take on the role of Global Head of Esports for GameSquare....more

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