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Classic Football Company Ltd.'s Overview

Total employees122
HeadquartersManchester
Founded2006

Classic Football Shirts is a global e-commerce retailer specializing in authentic classic, rare, and modern football shirts, kits, training wear, and memorabilia. Founded in 2006 by two university students, Doug Bierton and Matthew Dale, the company has grown to become the leading destination for football enthusiasts and collectors seeking genuine items from clubs and national teams worldwide. They pride themselves on their extensive collection, authenticity guarantees, and passion for football heritage, offering hundreds of thousands of unique items.

Where is Classic Football Company Ltd.'s Headquarters?

HQ Function

Serves as the central hub for global e-commerce operations, including inventory management, warehousing of over 1,000,000 items, order fulfillment, customer service, marketing, and administrative functions.

Notable Features:

A large, modern warehouse facility designed to house an extensive and diverse inventory of over 1,000,000 football shirts and memorabilia, optimized for efficient global distribution. Includes office space for core operational teams.

Work Culture:

A dynamic and passionate work environment fueled by a collective love for football. The culture encourages deep product knowledge, exceptional customer service, and a collaborative, agile approach to managing a rapidly growing global e-commerce business. Employees often share in the excitement of discovering and handling rare football memorabilia.

HQ Significance:

The Manchester HQ is pivotal to Classic Football Shirts' ability to source, authenticate, store, and distribute its vast collection to a global customer base, underpinning its reputation as a market leader.

Values Reflected in HQ: The operational efficiency and scale of the HQ reflect values of reliability, comprehensiveness, and customer service. The meticulous care of authentic products demonstrates a commitment to quality and a deep passion for football heritage.

Location:

Classic Football Shirts maintains a significant global presence primarily through its robust e-commerce platform, shipping to customers in virtually every country worldwide. Their operations are supported by international shipping logistics, multi-currency payment options, and dedicated customer service catering to a global audience. Physical retail stores in London and Manchester also attract an international clientele, further solidifying their global brand recognition in the football community.

Street Address:

Unit 7, Vector Park, Wakerley Road

City:

Manchester

State/Province:

Greater Manchester

Country:

United Kingdom

Classic Football Company Ltd.'s Global Presence

London, England, United Kingdom

Address: 17-18 Great Pulteney Street / Brewer Street, Soho, London, W1F 9NE

Cater to local football fans, tourists, and collectors in London; enhance brand visibility and provide an immersive shopping experience for iconic football apparel.

Manchester, England, United Kingdom

Address: Unit 23A, Barton Arcade, Deansgate, Manchester, M3 2BH

Serve the vibrant football community in Manchester, provide a physical shopping option for local customers, and act as a brand showcase in a key northern UK city.

Buying Intent Signals for Classic Football Company Ltd.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Classic Football Company Ltd.

As of April 2025, Classic Football Company Ltd.' leadership includes:

Doug Bierton - Co-Founder & Director
Matthew Dale - Co-Founder & Director

Investors of Classic Football Company Ltd.

Classic Football Company Ltd. has been backed by several prominent investors over the years, including:

BGF (Business Growth Fund)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Following a significant investment from BGF in September 2023, Classic Football Shirts appointed Gary Williams (former CFO of Topps Tiles) as non-executive chair to provide strategic guidance. No other major public announcements of executive hires or exits for the core operational team have been made in the last 12 months.

New Appointments:

Gary Williams, Gary Williams, with extensive experience including former CFO of Topps Tiles, appointed as Non-Executive Chair to provide strategic guidance and support Classic Football Shirts' expansion plans post-BGF investment.

Technology (Tech Stack) used by Classic Football Company Ltd.

Discover the tools Classic Football Company Ltd. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Classic Football Company Ltd. Email Formats and Examples

While Classic Football Shirts' exact internal email format for all employees isn't publicly confirmed, common professional structures for UK companies often include [first].[last]@[companydomain.co.uk] or [first_initial][last]@[companydomain.co.uk]. For general inquiries, Classic Football Shirts provides specific customer service email addresses (e.g., info@classicfootballshirts.co.uk) on their website.

[first].[last]@classicfootballshirts.co.uk

Format

john.doe@classicfootballshirts.co.uk

Example

75%

Success rate

News and media

BGF2023-09-06

Classic Football Shirts Secures Major Investment from BGF for Future Growth

Classic Football Shirts, the Manchester-based global retailer of original football shirts, has secured a significant multi-million pound investment from BGF (Business Growth Fund) to support its UK and international expansion plans. As part of the deal, Gary Williams was appointed as non-executive chair....more

SoccerBible2022-11-18

Classic Football Shirts Opens New Flagship Store in Central London

Classic Football Shirts significantly enhanced its physical retail presence by opening a new, larger flagship store in the Soho district of London. The store, located at 17-18 Great Pulteney Street, offers an upgraded shopping experience and a vast selection from their iconic football shirt collection, catering to both local enthusiasts and international visitors....more

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