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Choco's Overview

Total employees390
HeadquartersBerlin
Founded2018

Choco is a technology company developing a digital platform aimed at transforming the food supply chain by connecting restaurants and suppliers. Their mobile app and web platform streamline the ordering process, replacing inefficient methods like phone calls, text messages, and paper invoices. By digitizing communication and transactions, Choco helps reduce food waste, improve operational efficiency for both foodservice establishments and their vendors, and foster more transparent and sustainable practices within the food industry. Their goal is to build a global, connected food system that is more efficient and less wasteful.

Where is Choco's Headquarters?

Choco officeChoco officeChoco officeChoco office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Berlin headquarters serves as the central command for Choco's global operations, including product development, engineering, marketing, sales strategy, and corporate functions.

Notable Features:

Likely a modern office space designed to encourage collaboration and innovation, featuring open-plan layouts, meeting rooms, and communal areas typical of a dynamic tech company.

Work Culture:

Choco's HQ fosters a fast-paced, mission-driven, and international work environment. Emphasis is placed on agility, problem-solving, and a passion for impacting the food industry positively. Employees often share a commitment to sustainability and efficiency.

HQ Significance:

Berlin's vibrant tech scene, access to international talent, and central European location make it an ideal base for Choco's ambitious global expansion and innovation efforts.

Values Reflected in HQ: The headquarters likely reflects Choco's values of innovation, efficiency, collaboration, and a forward-thinking approach to solving industry challenges.

Location:

Choco operates globally with a significant presence in Europe (including Germany, France, Spain, UK, Austria, Belgium) and North America (USA, Canada). Their platform supports localized operations for restaurants and suppliers in these regions, facilitating streamlined food procurement, order management, and communication across different markets. They continuously expand their reach to new cities and countries.

Street Address:

Wilhelmstraße 118

City:

Berlin

State/Province:

Berlin

Country:

Germany

Choco's Global Presence

New York, NY/USA

Address: Specific street address not publicly listed, located in a central business district.

To drive growth and adoption of Choco's platform among U.S. restaurants and suppliers, and tailor services to the North American market.

Paris/France

Address: Specific street address not publicly listed, likely in a business-centric area.

To expand Choco's footprint in France and cater to the specific needs of French restaurants and suppliers.

Barcelona/Spain

Address: Specific street address not publicly listed, located in a commercial district.

To grow Choco's user base in Spain, adapting the platform for local culinary businesses and supply chains.

Chicago, IL/USA

Address: Specific street address not publicly listed, located in a commercial area.

To establish a strong presence and service network for restaurants and suppliers in the American Midwest.

Buying Intent Signals for Choco

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Choco

As of April 2025, Choco' leadership includes:

Daniel Khachab - Co-Founder & CEO
Julian Hammer - Co-Founder & CPO
Grégoire Ambroselli - Co-Founder
Kevin Huang - Chief Financial Officer

Investors of Choco

Choco has been backed by several prominent investors over the years, including:

G Squared
Insight Partners
Coatue
Bessemer Venture Partners
Left Lane Capital
Target Global
Atlantic Labs
HV Capital (formerly HV Holtzbrinck Ventures)
Greycroft

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Choco has focused on strategic growth and scaling its existing leadership team. While specific C-suite changes are not frequently publicized unless major, the company did undertake some restructuring in early 2023 to align with market conditions and strategic priorities, which may have impacted broader leadership roles rather than the core executive team.

Technology (Tech Stack) used by Choco

Discover the tools Choco uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Choco Email Formats and Examples

Choco typically utilizes a standard professional email format. The most common patterns observed are [first].[last]@choco.com and [first_initial][last]@choco.com.

[first].[last]@choco.com, [first_initial][last]@choco.com

Format

daniel.khachab@choco.com, dkhachab@choco.com

Example

90%

Success rate

News and media

TechCrunchFebruary 7, 2023

Choco news title: Choco lays off staff as it streamlines its restaurant ordering platform

Choco, the food tech startup that helps restaurants order from suppliers, confirmed it is laying off staff as part of a wider strategy to 'streamline' its business and focus on core markets....more

EU-StartupsFebruary 1, 2023

Choco news title: Berlin-based Choco gobbles up Spanish competitor Katoo to strengthen market position

Choco, a Berlin-based scaleup digitizing the food supply chain, has acquired Katoo, a Spanish procurement software solution for restaurants and suppliers. This strategic move aims to consolidate Choco's market leadership in Europe....more

TechCrunchOctober 18, 2022

Choco news title: Choco, an app for restaurants to order ingredients from suppliers, cooks up $111M at a $1.2B valuation

Choco raised $111 million in a Series B2 funding round led by G Squared, bringing its valuation to $1.2 billion. The funding is aimed at further developing its platform and expanding its market presence....more

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