Choco is a technology company developing a digital platform aimed at transforming the food supply chain by connecting restaurants and suppliers. Their mobile app and web platform streamline the ordering process, replacing inefficient methods like phone calls, text messages, and paper invoices. By digitizing communication and transactions, Choco helps reduce food waste, improve operational efficiency for both foodservice establishments and their vendors, and foster more transparent and sustainable practices within the food industry. Their goal is to build a global, connected food system that is more efficient and less wasteful.
The Berlin headquarters serves as the central command for Choco's global operations, including product development, engineering, marketing, sales strategy, and corporate functions.
Likely a modern office space designed to encourage collaboration and innovation, featuring open-plan layouts, meeting rooms, and communal areas typical of a dynamic tech company.
Choco's HQ fosters a fast-paced, mission-driven, and international work environment. Emphasis is placed on agility, problem-solving, and a passion for impacting the food industry positively. Employees often share a commitment to sustainability and efficiency.
Berlin's vibrant tech scene, access to international talent, and central European location make it an ideal base for Choco's ambitious global expansion and innovation efforts.
Choco operates globally with a significant presence in Europe (including Germany, France, Spain, UK, Austria, Belgium) and North America (USA, Canada). Their platform supports localized operations for restaurants and suppliers in these regions, facilitating streamlined food procurement, order management, and communication across different markets. They continuously expand their reach to new cities and countries.
Wilhelmstraße 118
Berlin
Berlin
Germany
Address: Specific street address not publicly listed, located in a central business district.
To drive growth and adoption of Choco's platform among U.S. restaurants and suppliers, and tailor services to the North American market.
Address: Specific street address not publicly listed, likely in a business-centric area.
To expand Choco's footprint in France and cater to the specific needs of French restaurants and suppliers.
Address: Specific street address not publicly listed, located in a commercial district.
To grow Choco's user base in Spain, adapting the platform for local culinary businesses and supply chains.
Address: Specific street address not publicly listed, located in a commercial area.
To establish a strong presence and service network for restaurants and suppliers in the American Midwest.
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As of April 2025, Choco' leadership includes:
Choco has been backed by several prominent investors over the years, including:
Choco has focused on strategic growth and scaling its existing leadership team. While specific C-suite changes are not frequently publicized unless major, the company did undertake some restructuring in early 2023 to align with market conditions and strategic priorities, which may have impacted broader leadership roles rather than the core executive team.
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Choco typically utilizes a standard professional email format. The most common patterns observed are [first].[last]@choco.com and [first_initial][last]@choco.com.
[first].[last]@choco.com, [first_initial][last]@choco.com
Format
daniel.khachab@choco.com, dkhachab@choco.com
Example
90%
Success rate
TechCrunch • February 7, 2023
Choco, the food tech startup that helps restaurants order from suppliers, confirmed it is laying off staff as part of a wider strategy to 'streamline' its business and focus on core markets....more
EU-Startups • February 1, 2023
Choco, a Berlin-based scaleup digitizing the food supply chain, has acquired Katoo, a Spanish procurement software solution for restaurants and suppliers. This strategic move aims to consolidate Choco's market leadership in Europe....more
TechCrunch • October 18, 2022
Choco raised $111 million in a Series B2 funding round led by G Squared, bringing its valuation to $1.2 billion. The funding is aimed at further developing its platform and expanding its market presence....more
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