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Chief Outsiders's Overview

Total employees168
HeadquartersHouston
Founded2009

Chief Outsiders is the largest fractional CMO firm in the United States, comprised of over 135+ experienced, C-level marketing executives. They provide on-demand, part-time marketing leadership to mid-sized companies, helping them develop and implement effective growth strategies without the cost of a full-time executive. Their model focuses on embedding seasoned CMOs into client businesses to build sustainable marketing capabilities and achieve measurable results.

Where is Chief Outsiders's Headquarters?

HQ Function

Serves as the central administrative and operational hub, coordinating client engagements, supporting the network of fractional CMOs, and managing core business functions.

Notable Features:

The physical headquarters supports a largely distributed workforce model. Its primary feature is its role as a coordination center rather than a large, traditional corporate campus.

Work Culture:

The company culture, extending from the headquarters, emphasizes expertise, accountability, client-centricity, and flexibility, reflecting its model of providing experienced executives on a fractional basis.

HQ Significance:

The Houston office acts as the anchor for a nationwide operation, ensuring consistency in service delivery and brand management across all client engagements.

Values Reflected in HQ: Efficiency, professionalism, and centralized support for a distributed network of high-caliber marketing professionals.

Location:

Chief Outsiders primarily operates within the United States, with its fractional CMOs located in various cities across the country. While their direct operational footprint is US-focused, many of their CMOs have international experience and can support businesses with global aspirations or operations. The company itself does not maintain international offices.

Street Address:

9800 Richmond Ave, Ste 440

City:

Houston

State/Province:

TX

Country:

USA

Chief Outsiders's Global Presence

Nationwide, USA (Distributed Model)

Address: Not Applicable - CMOs are regionally based

To provide accessible, on-the-ground C-level marketing leadership to mid-market companies throughout the U.S., with CMOs embedded in key economic hubs.

New York, NY, USA (CMO Presence)

Address: N/A - Regional CMOs, not a physical office

Cater to the dense market of mid-sized businesses in the New York metropolitan area and surrounding Northeast corridor requiring strategic marketing leadership.

Chicago, IL, USA (CMO Presence)

Address: N/A - Regional CMOs, not a physical office

Serve the robust mid-market economy of the Midwest with localized fractional marketing expertise.

Los Angeles, CA, USA (CMO Presence)

Address: N/A - Regional CMOs, not a physical office

Provide strategic marketing guidance to innovative and growth-oriented companies in California and the broader Pacific West region.

Buying Intent Signals for Chief Outsiders

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Chief Outsiders

As of April 2025, Chief Outsiders' leadership includes:

Art Saxby - CEO, Founder & Principal
Pete Hayes - Principal & CMO
Karen Hayward - Managing Partner, West & Principal
Slade Kobran - Managing Partner, Northeast & Principal
Jason Dyniewski - Managing Partner, South & Principal
Tom Barbitta - Managing Partner, Midwest & Principal

Investors of Chief Outsiders

Chief Outsiders has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Chief Outsiders continuously expands its roster of fractional CMOs. Changes to the core corporate executive leadership team (CEO, Managing Partners) are infrequent and not widely publicized as of the last 12 months. The primary 'hiring' news relates to new, experienced marketers joining as fractional CMOs.

New Appointments:

Various Marketing Executives, Chief Outsiders consistently welcomes new fractional CMOs. For instance, they recently announced the addition of several CMOs with deep expertise in SaaS, healthcare, and manufacturing sectors to serve growing client needs.

Technology (Tech Stack) used by Chief Outsiders

Discover the tools Chief Outsiders uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Chief Outsiders Email Formats and Examples

Chief Outsiders likely utilizes common professional email formats. Based on public information and common practices, emails typically combine the executive's name with the @chiefoutsiders.com domain.

[first_initial][last]@chiefoutsiders.com (e.g., jdoe@chiefoutsiders.com) or [first].[last]@chiefoutsiders.com (e.g. jane.doe@chiefoutsiders.com)

Format

asaxby@chiefoutsiders.com

Example

80%

Success rate

News and media

Chief Outsiders BlogMay 7, 2024

Chief Outsiders News: How to Conduct A Brand Audit: A Step-by-Step Guide for CEOs

Chief Outsiders published a guide for CEOs on conducting a brand audit, emphasizing its importance for aligning brand perception with business goals and identifying growth opportunities....more

Chief Outsiders BlogApril 16, 2024

Chief Outsiders News: Private Equity Marketing Due Diligence: 4 Essentials for Success

The firm shared insights on essential marketing due diligence practices for private equity firms, highlighting how to assess a target company's marketing capabilities and growth potential....more

Chief Outsiders BlogFebruary 27, 2024

Chief Outsiders News: Chief Outsiders Welcomes Proven Marketing Leader Bill Hobbes to its Roster of Fractional CMOs

Chief Outsiders announced the addition of Bill Hobbes, a seasoned marketing executive with extensive experience in B2B and B2C markets, to its team of fractional CMOs serving the Northeast....more

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