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Channel Marketing Group's Overview

Total employees8
HeadquartersWilliamsville
Founded2001

Channel Marketing Group (CMG) is a specialized consulting firm dedicated to helping B2B technology companies build, optimize, and accelerate their indirect sales channels. They provide expert guidance and hands-on support in areas such as channel strategy development, partner program design, partner recruitment and enablement, go-to-market planning, and channel marketing execution. CMG focuses on creating sustainable growth and maximizing revenue through effective partnerships.

Where is Channel Marketing Group's Headquarters?

HQ Function

Serves as the primary operational hub, housing leadership, core consulting teams, client strategy development, and administrative functions.

Notable Features:

Located in a professional office park, likely offering modern amenities conducive to a collaborative and client-focused work environment.

Work Culture:

Emphasizes expertise, collaboration, and a results-driven approach. The culture likely fosters strategic thinking and deep engagement with client challenges in the channel marketing space.

HQ Significance:

The headquarters centralizes the firm's intellectual property, strategic leadership, and operational control, ensuring consistent quality and direction in its specialized consulting services.

Values Reflected in HQ: Professionalism, client-centricity, and strategic expertise are likely reflected in a well-organized, functional, and professional office setting.

Location:

While headquartered in the United States, Channel Marketing Group serves a diverse client base that may include companies with international operations. Their expertise in channel strategies is applicable globally, supporting clients in developing and managing partner ecosystems across various regions, often through remote consulting and strategic on-site engagements as needed.

Street Address:

300 International Drive, Suite 100

City:

Williamsville

State/Province:

NY

Country:

USA

Channel Marketing Group's Global Presence

Buying Intent Signals for Channel Marketing Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Channel Marketing Group

As of April 2025, Channel Marketing Group' leadership includes:

Richard Fly - Principal
Kathy Contreras - Principal
Stephanie Olsen - Principal

Investors of Channel Marketing Group

Channel Marketing Group has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No significant executive new hires or exits have been publicly announced for Channel Marketing Group in the past 12 months. The leadership team appears stable.

Technology (Tech Stack) used by Channel Marketing Group

Discover the tools Channel Marketing Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Channel Marketing Group Email Formats and Examples

Channel Marketing Group likely utilizes common professional email address formats. Based on industry standards for companies of this size and type, the most probable format is [firstinitial][last]@channelmarketinggroup.com or [first].[last]@channelmarketinggroup.com.

flast@channelmarketinggroup.com

Format

rfly@channelmarketinggroup.com

Example

80%

Success rate

News and media

Channel Marketing Group BlogFebruary 2, 2024

Channel Marketing Group Explores AI's Role in Reshaping Channel Partner Programs

Channel Marketing Group published an insightful article titled 'Navigating the Future: AI's Role in Reshaping Channel Partner Programs,' discussing the transformative potential of artificial intelligence in optimizing channel strategies, enhancing partner engagement, and driving efficiency in partner ecosystems....more

Channel Marketing Group BlogOctober 20, 2023

Channel Marketing Group Releases Channel Chief Checklist for Success

Channel Marketing Group provided a comprehensive 'Channel Chief Checklist: 10 Strategies for Success,' offering actionable insights and key considerations for leaders aiming to build and manage high-performing channel programs in the B2B technology sector....more

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