Channel Marketing Group (CMG) is a specialized consulting firm dedicated to helping B2B technology companies build, optimize, and accelerate their indirect sales channels. They provide expert guidance and hands-on support in areas such as channel strategy development, partner program design, partner recruitment and enablement, go-to-market planning, and channel marketing execution. CMG focuses on creating sustainable growth and maximizing revenue through effective partnerships.
Serves as the primary operational hub, housing leadership, core consulting teams, client strategy development, and administrative functions.
Located in a professional office park, likely offering modern amenities conducive to a collaborative and client-focused work environment.
Emphasizes expertise, collaboration, and a results-driven approach. The culture likely fosters strategic thinking and deep engagement with client challenges in the channel marketing space.
The headquarters centralizes the firm's intellectual property, strategic leadership, and operational control, ensuring consistent quality and direction in its specialized consulting services.
While headquartered in the United States, Channel Marketing Group serves a diverse client base that may include companies with international operations. Their expertise in channel strategies is applicable globally, supporting clients in developing and managing partner ecosystems across various regions, often through remote consulting and strategic on-site engagements as needed.
300 International Drive, Suite 100
Williamsville
NY
USA
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As of April 2025, Channel Marketing Group' leadership includes:
Channel Marketing Group has been backed by several prominent investors over the years, including:
No significant executive new hires or exits have been publicly announced for Channel Marketing Group in the past 12 months. The leadership team appears stable.
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Channel Marketing Group likely utilizes common professional email address formats. Based on industry standards for companies of this size and type, the most probable format is [firstinitial][last]@channelmarketinggroup.com or [first].[last]@channelmarketinggroup.com.
flast@channelmarketinggroup.com
Format
rfly@channelmarketinggroup.com
Example
80%
Success rate
Channel Marketing Group Blog • February 2, 2024
Channel Marketing Group published an insightful article titled 'Navigating the Future: AI's Role in Reshaping Channel Partner Programs,' discussing the transformative potential of artificial intelligence in optimizing channel strategies, enhancing partner engagement, and driving efficiency in partner ecosystems....more
Channel Marketing Group Blog • October 20, 2023
Channel Marketing Group provided a comprehensive 'Channel Chief Checklist: 10 Strategies for Success,' offering actionable insights and key considerations for leaders aiming to build and manage high-performing channel programs in the B2B technology sector....more
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