Certona
Certona's Overview
Certona was a prominent provider of AI-powered omnichannel personalization solutions for retailers and brands. Its platform specialized in delivering individualized shopping experiences across web, mobile, email, and in-store channels, designed to enhance customer engagement, loyalty, and conversion rates. Key features included predictive recommendations, personalized search, and content targeting. In January 2019, Certona was acquired by Kibo Commerce, and its advanced personalization technology has since been integrated into Kibo's broader unified commerce platform, strengthening Kibo's offerings in creating tailored customer journeys.
Where is Certona's Headquarters?
HQ Function
This facility served as the core operational hub for Certona, housing its executive leadership, product development, engineering, sales, marketing, and customer support teams.
Notable Features:
The headquarters was likely a modern office space located within a business or technology park, equipped with amenities conducive to a high-tech company, fostering collaboration and innovation.
Work Culture:
Certona's work culture was likely characterized by innovation, a fast-paced environment focused on AI and e-commerce technology, and a strong emphasis on customer success and data-driven solutions. This would have been typical of a leading tech firm in Southern California.
HQ Significance:
The San Diego headquarters was significant as the birthplace of Certona's pioneering personalization engine and the command center for its growth into a globally recognized personalization provider before its integration into Kibo Commerce.
Values Reflected in HQ: The location in a prominent tech hub like San Diego reflected Certona's commitment to innovation, access to skilled talent, and being at the forefront of personalization technology. The office environment would have aimed to support agility and collaborative development.
Location:
While Certona independently established an international client base, its personalization technology now has a broader global reach as an integral part of Kibo Commerce's unified platform. Kibo supports diverse e-commerce operations for businesses worldwide, offering its comprehensive suite of solutions, including advanced personalization, to clients across North America, Europe, Asia-Pacific, and other regions.
Street Address:
10431 Wateridge Circle, Suite 200
City:
San Diego
State/Province:
CA
Country:
USA
Certona's Global Presence
London, United Kingdom
Address: Specific historical street address not readily available; typically located in a central business district.
To expand Certona's market presence in the EMEA region, provide localized support, and cater to the growing demand for personalized digital experiences among international retailers.
Buying Intent Signals for Certona
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Certona
As of April 2025, Certona' leadership includes:
Investors of Certona
Certona has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Certona was acquired by Kibo Commerce in January 2019 and is no longer an independent operating entity, there have been no Certona-specific executive hires or exits in the last 12 months. Significant historical executive transitions occurred around the time of the acquisition.
Departures
Technology (Tech Stack) used by Certona
Discover the tools Certona uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Certona Email Formats and Examples
Prior to its acquisition, Certona likely used common corporate email formats. For example, [first_initial][last]@certona.com (e.g., jsmith@certona.com) or [first].[last]@certona.com (e.g., jane.smith@certona.com) were probable structures. Post-acquisition, communications would be managed through Kibo Commerce's email systems.
[first_initial][last]@certona.com
Format
msheik@certona.com
Example
70%
Success rate
News and media
PR Newswire • January 22, 2019
Kibo Acquires Certona to Deliver End-to-End Cloud Commerce Platform with Highly Personalized Customer Experiences
Kibo, a leader in cloud commerce, announced its acquisition of Certona, a recognized leader in AI-powered omnichannel personalization. This strategic acquisition aimed to create a powerful, end-to-end cloud commerce platform, enabling retailers to deliver highly individualized customer experiences by combining Kibo's existing capabilities with Certona's advanced personalization engine....more
Certona (via PR Newswire) • October 16, 2017
Certona Named a Leader in Gartner's 2017 Magic Quadrant for Digital Personalization Engines
Certona announced its position as a Leader by Gartner, Inc. in the 2017 Magic Quadrant for Digital Personalization Engines. This recognition highlighted Certona's strengths in vision and execution for its AI-powered personalization platform....more
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