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CASE 's Overview

Total employees281
HeadquartersTurin
Founded

CASE Construction Equipment, a brand of CNH Industrial, is a global leader in the construction machinery industry with a significant presence and long history in Europe. It offers a comprehensive line of construction equipment including excavators, wheel loaders, backhoe loaders, skid steer loaders, compact track loaders, dozers, and graders. CASE serves various sectors such as infrastructure, residential and non-residential construction, road building, quarrying, and recycling across Europe. The brand is known for its robust and reliable machinery, innovative technologies like advanced site solutions, and a commitment to sustainability, including the development of alternative fuel-powered equipment. CASE's European operations are supported by a strong dealer network providing sales, service, and parts.

Where is CASE 's Headquarters?

HQ Function

Serves as a major operational headquarters for CNH Industrial in Europe, overseeing strategy, product development, manufacturing liaison, and brand support for entities like CASE Construction Equipment within the region.

Notable Features:

Modern office facilities as part of a larger CNH Industrial campus, designed to foster collaboration and innovation, often incorporating advanced engineering and design centers.

Work Culture:

An international, dynamic, and results-oriented environment focused on innovation in industrial machinery, cross-functional collaboration, and a strong commitment to quality, customer satisfaction, and sustainable practices.

HQ Significance:

This Turin hub is significant for its role in directing CNH Industrial's European operations, ensuring CASE Construction Equipment aligns with regional market demands, regulatory standards, technological advancements, and sustainability goals. Its location in an industrial heartland of Italy facilitates access to talent, R&D, and supply chains.

Values Reflected in HQ: The operational hub reflects CNH Industrial's core values of innovation, customer focus, excellence, integrity, and sustainability, which are integral to the CASE Construction Equipment brand.

Location:

CASE Construction Equipment supports customers in over 150 countries through an extensive global network of more than 300 dealers and numerous manufacturing plants. Within Europe, CASE maintains a strong presence with dedicated sales teams, comprehensive service and parts support through its dealer network, strategically located manufacturing facilities producing equipment adapted to regional needs (e.g., emissions standards, specific applications), and R&D activities focused on European customer requirements and technological advancements. The brand offers its full line of construction machinery across the continent, catering to diverse industries and applications.

Street Address:

Piazza Gian Lorenzo Bernini, 12

City:

Turin

State/Province:

TO (Turin)

Country:

Italy

CASE 's Global Presence

Lecce, Italy

Address: S.P. Lecce - Surbo Z.I., 73100 Lecce LE, Italy

Serves as a key production hub, particularly for Southern Europe, focusing on efficient manufacturing, quality control, and timely delivery of specific CASE product lines tailored to regional requirements.

San Mauro Torinese, Italy

Address: Strada Brandizzo, 130, 10099 San Mauro Torinese TO, Italy

Supports CNH Industrial's construction equipment division by producing technologically advanced excavators, a core product for CASE in the European market, ensuring high-quality standards and innovation.

Buying Intent Signals for CASE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CASE

As of April 2025, CASE ' leadership includes:

Gerrit Marx - Chief Executive Officer, CNH Industrial
Stefano Pampalone - President, Construction, CNH Industrial
Oddone Incisa della Rocchetta - Chief Financial Officer, CNH Industrial
Friedrich Eichler - Chief Technology Officer, CNH Industrial

Investors of CASE

CASE has been backed by several prominent investors over the years, including:

Exor N.V. (Significant Shareholder)
Major Institutional Investors (e.g., BlackRock, The Vanguard Group, Harris Associates L.P.)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

CNH Industrial periodically undergoes leadership adjustments to drive its strategic objectives. Recent changes have focused on strengthening technological leadership and operational excellence. Key appointments and departures are publicly announced.

New Appointments:

Friedrich Eichler, Friedrich Eichler appointed as new Chief Technology Officer of CNH Industrial, tasked with advancing innovation across all product lines.

Technology (Tech Stack) used by CASE

Discover the tools CASE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CASE Email Formats and Examples

CNH Industrial, the parent company of CASE Construction Equipment, typically utilizes standardized email formats for its employees. The most common format is firstname.lastname@cnhind.com. While this is prevalent, slight variations might exist based on region or legacy systems.

firstname.lastname@cnhind.com

Format

jane.doe@cnhind.com

Example

80%

Success rate

News and media

CNH Industrial NewsroomMay 7, 2024

CNH Reports First Quarter 2024 Results, Construction Segment Shows Resilience

CNH Industrial announced its Q1 2024 financial results, noting that the Construction segment net sales were $0.8 billion, down 14% compared to Q1 2023, primarily due to industry volume reduction and dealer inventory management. The company highlighted ongoing efforts in product innovation within its construction brands, including CASE....more

CASE Construction Equipment NewsroomOctober 5, 2023

CASE Construction Equipment Presents New Grader Range for Europe

CASE Construction Equipment introduced its new C-Series motor grader range for the European market. The new models are designed to offer enhanced operator experience, superior controllability, and powertrain performance optimized for European customer needs and applications....more

Construction EquipmentApril 9, 2024

CASE Launches All-New ‘Construction King’ Backhoe Loaders

CASE Construction Equipment launched its new generation of 'Construction King' backhoe loaders in North America, with plans for phased rollout to other regions including Europe. These models boast significant enhancements in performance, operator comfort, and technology, reinforcing CASE's leadership in the backhoe loader segment....more

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