HQ Function

The New York City headquarters serves as the central hub for Caraa's core operations, including product design and development, brand marketing, e-commerce management, customer relations, and overall business strategy.

Notable Features:

While specific internal features of Caraa's office space within the multi-tenant building at 1441 Broadway are not publicly detailed, its location in Midtown Manhattan provides access to a vibrant business environment and design talent pool. The workspace is expected to foster creativity and collaboration, aligning with the brand's innovative spirit.

Work Culture:

Caraa's work culture is likely dynamic, fast-paced, and entrepreneurial, characteristic of a growing D2C brand in the competitive fashion accessories market. It probably emphasizes creativity, collaboration, a strong sense of ownership, and a passion for quality design and customer satisfaction.

HQ Significance:

Being headquartered in New York City is significant for Caraa as it allows the brand to stay attuned to the latest fashion trends, access a rich talent pool, and maintain a strong connection with the urban, style-conscious demographic it targets.

Values Reflected in HQ: The NYC headquarters reflects Caraa's values of modernity, innovation, quality, and a connection to an active, urban lifestyle. The location supports its identity as a contemporary, design-driven brand.

Location:

Caraa operates primarily through its e-commerce platform, serving a global customer base by shipping its products internationally. While its corporate functions are centralized in New York, its global presence is facilitated through worldwide shipping, digital marketing campaigns targeting international audiences, and potentially global partnerships for manufacturing and logistics. Customer support is also available to international clients.

Street Address:

1441 Broadway

City:

New York

State/Province:

NY

Country:

USA