Cadillac
Cadillac's Overview
Cadillac is an American luxury vehicle brand owned by General Motors (GM). Founded in 1902, Cadillac has long been a symbol of American automotive luxury, innovation, and craftsmanship. The brand is known for its bold designs, advanced technology, and performance-oriented vehicles, including sedans, SUVs, and a growing portfolio of electric vehicles like the Lyriq, Escalade IQ, Celestiq, Optiq and Vistiq. Cadillac aims to lead the future of luxury mobility with a commitment to an all-electric future by the end of the decade.
Where is Cadillac's Headquarters?
HQ Function
Serves as the central hub for Cadillac's global strategy, brand management, product planning, marketing, and administrative operations. It is closely integrated with GM's broader engineering, design, and research capabilities housed at the Technical Center.
Notable Features:
The GM Global Technical Center, a National Historic Landmark designed by Eero Saarinen, features iconic mid-century modern architecture, advanced design studios (including the dedicated Cadillac Design Studio), engineering labs, a wind tunnel, and extensive testing facilities supporting Cadillac's vehicle development.
Work Culture:
A collaborative and innovative environment, part of the larger GM ecosystem, focused on luxury automotive excellence, cutting-edge technology, and brand prestige. Employees work in cross-functional teams driving Cadillac's transformation towards an electric and technologically advanced future.
HQ Significance:
The headquarters' location at the GM Global Technical Center signifies Cadillac's deep integration with GM's world-class technological and engineering prowess, facilitating rapid innovation and the development of next-generation luxury vehicles.
Values Reflected in HQ: Innovation, precision engineering, design excellence, craftsmanship, and a forward-looking vision, all supported by the rich heritage and extensive resources of General Motors.
Location:
Cadillac has a significant global presence, with North America (USA and Canada) and China serving as its primary volume markets. The brand is also actively marketed and sold in the Middle East, South Korea, and select markets in Europe and other regions. Global functions supported include vehicle design and engineering (centered in North America), manufacturing operations in the USA and China, and tailored marketing, sales, and after-sales service networks worldwide. Cadillac is strategically expanding its electric vehicle footprint internationally with models like the Lyriq, Optiq, and Escalade IQ.
Street Address:
30001 Van Dyke Ave
City:
Warren
State/Province:
Michigan
Country:
USA
Cadillac's Global Presence
Warren, Michigan, USA
Address: General Motors Design Center, 30100 Mound Rd, Warren, MI 48092, USA (within GM Global Technical Center)
Global design leadership for the Cadillac brand, ensuring a cohesive and forward-looking design language across all models and future concepts.
Lansing, Michigan, USA
Address: Lansing Grand River Assembly, 920 Townsend St, Lansing, MI 48921, USA
North American production hub for core Cadillac car models, ensuring quality and supply for both domestic and international markets.
Spring Hill, Tennessee, USA
Address: Spring Hill Manufacturing, 100 Saturn Pkwy, Spring Hill, TN 37174, USA
Crucial for Cadillac's SUV and EV production roadmap, supporting the brand's significant shift towards electrification and meeting high consumer demand for utility vehicles.
Shanghai, China
Address: SAIC-GM Jinqiao Cadillac Plant, Jinqiao, Pudong, Shanghai, China
Caters to the substantial demand in the Chinese luxury car market, enabling localized production, features, and rapid response to regional consumer preferences.
Buying Intent Signals for Cadillac
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Executive Team of Cadillac
As of April 2025, Cadillac' leadership includes:
Investors of Cadillac
Cadillac has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, Cadillac experienced a key leadership transition. John Roth was appointed Global Vice President of Cadillac, taking over from Rory Harvey, who moved to a prominent role within GM North America. This change reflects GM's ongoing strategic alignments.
Departures
New Appointments:
Technology (Tech Stack) used by Cadillac
Discover the tools Cadillac uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cadillac Email Formats and Examples
As a division of General Motors, Cadillac employees typically use General Motors' corporate email system. The most common email format is [first_name].[last_name]@gm.com. Variations such as [first_initial][last_name]@gm.com might exist but are less common for direct communication.
firstname.lastname@gm.com
Format
jane.doe@gm.com
Example
85%
Success rate
News and media
GM Authority • May 22, 2024
Cadillac news title: Cadillac Celestiq Production Officially Underway
General Motors has officially commenced production of the ultra-luxury, hand-built Cadillac Celestiq EV at the Global Technical Center in Warren, Michigan, marking a significant milestone for the brand's bespoke electric flagship....more
Cadillac Pressroom (GM Media) • May 15, 2024
Cadillac news title: Cadillac Reveals Optiq as the Next Global EV Entry for the Brand
Cadillac officially revealed full details for the 2025 Optiq, positioning it as the brand's entry-level luxury EV. It will offer a GM-estimated 300 miles of range, all-wheel drive, and premium features, aiming to attract new customers to the Cadillac EV family....more
Reuters • April 25, 2024
Cadillac news title: GM (Cadillac's Parent) Beats Profit Estimates, Lifts Forecast on Strong Truck and SUV Demand
General Motors reported strong first-quarter earnings, exceeding Wall Street expectations and raising its full-year profit forecast, driven by robust demand for its trucks and SUVs, including Cadillac models like the Escalade and XT series. This strong performance supports continued investment in Cadillac's EV transition....more
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