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Cabela's's Overview

Total employees7173
HeadquartersSidney
Founded1961

Cabela's is a renowned American retailer specializing in hunting, fishing, boating, camping, shooting, and other outdoor recreation merchandise. Founded in 1961 by Richard N. Cabela, it grew from a small mail-order fishing fly business into a major multi-channel retailer with iconic destination stores. In 2017, Cabela's was acquired by Bass Pro Shops, another major outdoor retailer, creating a dominant force in the outdoor sporting goods market. The Cabela's brand continues to operate its retail stores and online presence, known for its extensive product selection, immersive store experiences featuring wildlife displays and aquariums, and strong commitment to conservation.

Where is Cabela's's Headquarters?

HQ Function

Serves as a primary operational hub for the Cabela's brand, including administrative, merchandising, and support functions, complementing the overall Bass Pro Shops corporate structure in Springfield, MO.

Notable Features:

The Sidney campus is known for its expansive size and was historically the nerve center of Cabela's operations. The retail store on-site is a significant attraction, featuring extensive wildlife dioramas and product selections typical of Cabela's destination stores.

Work Culture:

The work culture historically emphasized a passion for the outdoors, product knowledge, and customer service. Within the Bass Pro Shops family, this continues with a strong focus on conservation and providing outstanding customer experiences.

HQ Significance:

Sidney, Nebraska, is the birthplace of Cabela's and was instrumental in its growth from a mail-order business to a national retailer. It remains a symbol of the brand's heritage and a major employer in the region.

Values Reflected in HQ: The Sidney location reflects Cabela's historical commitment to quality, customer service, and a deep connection to the outdoor lifestyle. It also represents significant growth and community impact.

Location:

Cabela's retail and operational presence is primarily concentrated in North America, with stores across the United States and Canada. Product sourcing is global, involving partnerships with manufacturers worldwide to procure a diverse range of outdoor gear. However, its customer-facing operations, including e-commerce, are predominantly focused on the US and Canadian markets. Its parent company, Bass Pro Shops, also maintains a similar North American focus for its retail footprint.

Street Address:

1 Cabela Dr

City:

Sidney

State/Province:

Nebraska

Country:

USA

Cabela's's Global Presence

Springfield, Missouri/USA

Address: 2500 E. Kearney St., Springfield, MO 65898

Acts as the North American headquarters for the entire Bass Pro Shops and Cabela's conglomerate, driving overall company strategy and operations across all retail stores, distribution centers, and online channels.

Various Locations, USA & Canada

Address: Multiple distribution centers strategically located across North America.

To ensure efficient and timely delivery of a wide range of outdoor products to customers throughout their respective regions in the US and Canada.

Buying Intent Signals for Cabela's

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cabela's

As of April 2025, Cabela's' leadership includes:

Johnny Morris - Founder and CEO (Bass Pro Shops)
Jack Wlezien - Chief Communications Officer (Bass Pro Shops)
Kevin Werts - Chief Financial Officer (Bass Pro Shops)

Investors of Cabela's

Cabela's has been backed by several prominent investors over the years, including:

Cabela's was a publicly traded company (NYSE: CAB) until its acquisition in 2017. It is now privately held as part of Bass Pro Shops. Bass Pro Shops is a privately owned company, founded by Johnny Morris. The acquisition of Cabela's was financed with preferred equity financing from Goldman Sachs and Pamplona Capital Management.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, executive changes at Bass Pro Shops (parent of Cabela's) are not as frequently publicized as those in publicly traded companies. Significant C-suite leadership has remained relatively stable. No major, widely reported C-suite hires or exits specifically for the Cabela's brand or top-level Bass Pro Shops leadership have been prominent in the last 12 months.

Technology (Tech Stack) used by Cabela's

Discover the tools Cabela's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cabela's Email Formats and Examples

Email communications for Cabela's employees are generally managed under the Bass Pro Shops corporate IT infrastructure. Common corporate email patterns are often used.

Likely formats include [first_initial][last]@basspro.com, [first].[last]@basspro.com, or potentially legacy [first_initial][last]@cabelas.com for some employees.

Format

jdoe@basspro.com or j.doe@cabelas.com

Example

70%

Success rate

News and media

Angling TradeDecember 15, 2023

Cabela's and Bass Pro Shops Celebrate Record-Setting Year of Giving Back to Conservation

Bass Pro Shops and Cabela's highlighted a landmark year for their conservation efforts, contributing significantly to wildlife habitat projects and conservation groups across North America. This includes funding for land and water conservation, as well as supporting youth outdoor education programs....more

PR NewswireJune 5, 2024

Bass Pro Shops & Cabela's Invite Families to Celebrate Dad with Free Father's Day Event

Bass Pro Shops and Cabela's announced their annual free Father's Day event, offering families various activities, photo opportunities, and special deals on outdoor gear to celebrate fathers and father figures....more

Business WireOctober 19, 2023

Bass Pro Shops and Cabela’s CLUB Launches New Mobile App, Enhancing Cardholder Experience

The Bass Pro Shops and Cabela’s CLUB program has launched a new mobile app designed to provide CLUB cardholders with an enhanced experience, allowing them to manage their accounts, track points, and access exclusive offers more easily....more

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