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Badminton World Federation's Overview

Total employees300
HeadquartersKuala Lumpur
Founded1934

The Badminton World Federation (BWF) is the international governing body for the sport of badminton, recognized by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). Founded in 1934 as the International Badminton Federation (IBF) with nine member nations, it was rebranded to BWF in 2006. BWF's mission is to lead and inspire all stakeholders; to deliver entertaining events and innovative development initiatives to ensure badminton is a global leading sport. It governs, promotes, and develops the sport globally, organizing prestigious international tournaments like the BWF World Championships, Thomas & Uber Cup Finals, Sudirman Cup Finals, and the HSBC BWF World Tour.

Where is Badminton World Federation's Headquarters?

HQ Function

Serves as the central administrative, governance, and operational hub for global badminton activities. This includes tournament planning, development programs, anti-doping, communications, marketing, and managing relations with member associations and continental confederations.

Notable Features:

Located in Naza Tower, a modern skyscraper within the prominent Platinum Park, close to the Petronas Twin Towers in Kuala Lumpur City Centre (KLCC). This offers state-of-the-art facilities and a strategic location.

Work Culture:

A dynamic, multicultural, and professional environment focused on sports management, international collaboration, and the global promotion of badminton. Employees are typically passionate about sports and dedicated to its growth.

HQ Significance:

The HQ is the nerve center for coordinating BWF's 201 member associations and five continental confederations, driving the sport's development and managing its elite international competitions worldwide.

Values Reflected in HQ: The headquarters' location in a global business hub and its modern facilities reflect BWF's commitment to professionalism, global outreach, and continuous development of badminton as a premier international sport.

Location:

While the Badminton World Federation's primary operations are centralized at its headquarters in Kuala Lumpur, its global presence is manifested through its five Continental Confederations: Badminton Asia, Badminton Europe, Badminton Pan Am, Badminton Oceania, and Badminton Confederation Africa. These confederations, along with 201 Member Associations worldwide, are responsible for promoting and developing badminton within their respective regions, organizing regional tournaments, and implementing BWF's global strategies at a local level. BWF supports these entities through funding, development programs, technical expertise, and by staging global events in various countries.

Street Address:

Unit 1, Level 29, Naza Tower, Platinum Park, No. 10, Persiaran KLCC

City:

Kuala Lumpur

State/Province:

Kuala Lumpur

Country:

Malaysia

Badminton World Federation's Global Presence

Buying Intent Signals for Badminton World Federation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Badminton World Federation

As of April 2025, Badminton World Federation' leadership includes:

Poul-Erik Høyer Larsen - President
KhunyingPatama Leeswadtrakul - Deputy President
Thomas Lund - Secretary General
Jassem Kanso - Vice President - Finance

Investors of Badminton World Federation

Badminton World Federation has been backed by several prominent investors over the years, including:

HSBC (Global Development Partner & BWF World Tour Title Sponsor)
Yonex (Official Equipment Partner & Major Events Title Sponsor)
TotalEnergies (Official Energy Partner & Major Events Title Sponsor - until end 2024)
Moutai (Official Partner)
GoDaddy (Official Partner)
Midea (Global Partner)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The Badminton World Federation's top executive leadership, including the President and Secretary General, has maintained stability over the past 12 months. Council members are subject to elections, with the most recent significant elections held in May 2021 for the 2021-2025 term. Preparations for the 2025 elections are underway. No major high-profile executive hires or departures have been publicly announced recently outside of standard operational role changes.

Technology (Tech Stack) used by Badminton World Federation

Discover the tools Badminton World Federation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Badminton World Federation Email Formats and Examples

The Badminton World Federation (BWF) primarily uses the @bwf.sport domain for its official communications. Common email formats include [first_initial][last_name]@bwf.sport or [first_name].[last_name]@bwf.sport.

[first_initial].[last_name]@bwf.sport or [first_name_initials][last_name]@bwf.sport

Format

t.lund@bwf.sport

Example

80%

Success rate

News and media

BWF CorporateMay 21, 2024

Badminton World Federation news title

USA To Host Badminton World Federation Para Badminton World Championships 2026. This marks the first time the USA will host the prestigious event, showcasing BWF's commitment to growing Para badminton globally....more

BWF CorporateApril 29, 2024

Badminton World Federation news title

BWF Council Approves Member Applications from Barbados and Timor-Leste, increasing BWF's global membership to 201 National Badminton Federations....more

BWF BadmintonFebruary 26, 2024

Badminton World Federation news title

The NSDF Royal Beach Cliff BWF Para Badminton World Championships 2024 in Pattaya, Thailand, concluded successfully, highlighting exceptional talent and sportsmanship in the Para badminton community....more

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