Brightstar
Brightstar's Overview
Likewize, which previously operated as Brightstar in New Zealand and globally, is a leading tech protection and support company. They specialize in offering solutions that cover the entire lifecycle of technology devices, including device protection plans, on-demand repair services, trade-in programs, and tech support. In New Zealand, Likewize partners with major carriers, retailers, and enterprises to help customers resolve any tech issue, ensuring their devices are up and running. Their services aim to provide peace of mind and convenience for users of smartphones, tablets, and other personal technology.
Where is Brightstar's Headquarters?
HQ Function
Serves as the primary hub for Likewize's operations in New Zealand, managing sales, client relations, service delivery coordination, and local strategy for tech protection and support solutions.
Notable Features:
Modern office space located in a commercial hub, designed to facilitate collaboration and support technology-driven operations. Likely equipped with advanced communication and IT infrastructure.
Work Culture:
Likewize fosters a customer-focused, innovative, and fast-paced work environment. Emphasis is placed on problem-solving, teamwork, and adapting to the evolving technology landscape to deliver efficient tech support and protection services.
HQ Significance:
The Auckland office is crucial for Likewize's market presence in New Zealand, enabling direct engagement with local partners (telecoms, retailers) and ensuring tailored service delivery to New Zealand customers.
Values Reflected in HQ: The office environment and operations aim to reflect Likewize's core values such as customer obsession, reliability, innovation, and simplicity in resolving tech issues.
Location:
Likewize operates on a global scale, with a significant presence across North America, South America, Europe, Asia-Pacific (including New Zealand and Australia), and the Middle East. They provide a comprehensive suite of tech protection and support services including device insurance, extended warranties, trade-in programs, repair services, and premium tech support, partnering with leading telecommunication companies, retailers, and financial service providers worldwide.
Street Address:
Level 2, 600 Great South Road
City:
Ellerslie, Auckland
State/Province:
Auckland
Country:
New Zealand
Brightstar's Global Presence
Dallas, Texas, USA
Address: 1900 West Airfield Drive, Dallas, TX 75261, USA
Central hub for North American operations and global corporate functions, driving innovation and partnerships across the tech ecosystem.
Crewe, United Kingdom
Address: Crewe Business Park, Electra Way, Crewe, Cheshire, CW1 6GL, UK
Key center for EMEA market operations, supporting telecom operators, retailers, and financial institutions with localized tech lifecycle solutions.
Sydney, New South Wales, Australia
Address: Level 5, 15 Talavera Road, Macquarie Park, NSW 2113, Australia
Supports the Australian market, working closely with local partners and complementing the New Zealand operations within the APAC region.
Buying Intent Signals for Brightstar
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Brightstar
As of April 2025, Brightstar' leadership includes:
Investors of Brightstar
Brightstar has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
While specific day-to-day executive changes are not always broadly publicized, Likewize's current leadership team reflects stability post its major rebranding from Brightstar. No major C-suite reshuffles have been prominently announced in the past 12 months, indicating a focus on executing its strategic vision.
Technology (Tech Stack) used by Brightstar
Discover the tools Brightstar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Brightstar Email Formats and Examples
Likewize commonly uses the email format of [first_initial][last]@likewize.com or [first].[last]@likewize.com for its employees globally, including those in New Zealand. Variations might exist for specific departments or regions.
[first].[last]@likewize.com
Format
jane.doe@likewize.com
Example
80%
Success rate
News and media
Likewize Newsroom • October 26, 2021
Likewize news title: Brightstar Rebrands as Likewize, Signalling Transformation of Company to Tech Protection & Support
Brightstar today announced its transformation to Likewize, a tech protection and support company. This evolution signals its expanded capabilities to serve its partners and customers, and reflects its new focus on resolving every tech problem....more
Likewize Newsroom • June 7, 2023
Likewize news title: Likewize Partners with Vodafone UK to Provide Customers with Market-Leading Device Protection and Support
Likewize announced a strategic partnership with Vodafone UK to offer comprehensive device protection and support services, enhancing the mobile experience for Vodafone customers. This highlights Likewize's strategy of partnering with major telecom operators....more
Likewize Newsroom • February 1, 2023
Likewize news title: Likewize Launches Industry-First Same-Day, We Come To You Device Replacement Program
Likewize introduced a new service offering same-day device replacement where technicians come to the customer, aiming to minimize downtime and improve customer satisfaction. This service is being rolled out in select markets....more
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