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Brian Tracy International's Overview

Total employees79
HeadquartersSanta Ana
Founded

Brian Tracy International (BTI) is a renowned company dedicated to helping individuals and organizations achieve personal and business success. Founded by Brian Tracy, a leading authority on human potential and effectiveness, BTI offers a wide range of resources including seminars, books, audio programs, online courses, and coaching services. Their programs cover diverse topics such as sales, leadership, time management, goal setting, business strategy, and personal development, empowering millions worldwide to reach their goals and unlock their full potential.

Where is Brian Tracy International's Headquarters?

HQ Function

The headquarters manages global strategy, content development, program creation, marketing, and administrative functions for Brian Tracy International's worldwide operations.

Notable Features:

The office is likely a modern professional space designed to facilitate creative development, training, and international business coordination. Specific architectural highlights are not publicly emphasized.

Work Culture:

The work culture at Brian Tracy International is expected to mirror the company's core values: continuous learning, high achievement, personal responsibility, and a results-oriented approach. Employees are likely encouraged to practice the principles taught by Brian Tracy.

HQ Significance:

This HQ is significant as it's the nerve center from which Brian Tracy's teachings and methodologies are developed and disseminated globally, impacting individuals and businesses across various industries.

Values Reflected in HQ: The headquarters likely reflects professionalism, efficiency, and a focus on learning and development, consistent with the brand's image and teachings.

Location:

Brian Tracy International supports a worldwide clientele through its extensive online learning platforms, digital products, published materials translated into dozens of languages, and a global network of certified trainers and partners. Key functions supported globally include sales and distribution of training materials, delivery of seminars and workshops (both online and in-person via partners), customer support, and international business development.

Street Address:

2840 S. Croddy Way

City:

Santa Ana

State/Province:

CA

Country:

USA

Brian Tracy International's Global Presence

Global Partner Network

Address: Various international locations through licensed partners and representatives.

To provide localized training, coaching, and support in various languages and cultural contexts, extending the reach of Brian Tracy's methodologies worldwide.

Buying Intent Signals for Brian Tracy International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Brian Tracy International

As of April 2025, Brian Tracy International' leadership includes:

Brian Tracy - Chairman and CEO
Christina Tracy Stein - President

Investors of Brian Tracy International

Brian Tracy International has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Brian Tracy International is a privately held company, and executive changes are not always broadly publicized. Based on available information, there have been no major publicly announced executive hires or exits in the last 12 months. The leadership, centered around Brian Tracy and his family, appears stable.

Technology (Tech Stack) used by Brian Tracy International

Discover the tools Brian Tracy International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Brian Tracy International Email Formats and Examples

Brian Tracy International likely utilizes common professional email formats. While specific internal patterns aren't publicly listed, formats such as [first_initial][last]@briantracy.com or [first].[last]@briantracy.com are common in similar organizations. Customer service and general inquiries often use generic addresses like info@ or support@.

[first_initial][last]@briantracy.com

Format

jsmith@briantracy.com

Example

70%

Success rate

News and media

Brian Tracy International WebsiteOngoing

Brian Tracy International Regularly Updates Blog with Insights and Program News

Brian Tracy International consistently publishes new articles and updates on their official blog, covering topics such as leadership, sales, personal development, and time management. These posts often announce new programs, share success tips, and provide insights from Brian Tracy....more

PR NewswireSeptember 12, 2023

Brian Tracy International news title: Brian Tracy Recognized by Marquis Who's Who for Expert Contributions to Professional Training and Coaching

Brian Tracy has been recognized by Marquis Who's Who Top Executives for dedication, achievements, and leadership in professional training and coaching. This highlights his long-standing impact in the industry....more

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