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BREITLING's Overview

Total employees1722
HeadquartersGrenchen
Founded1884

Breitling SA is a Swiss luxury watchmaker founded in 1884 by Léon Breitling in Saint-Imier. Renowned for its precision-made chronometers designed for aviators, Breitling has a rich heritage intertwined with aviation. The company played a crucial role in the development of the wrist chronograph and remains a leader in watchmaking innovation. Breitling watches are known for their distinctive, often bold designs, robustness, and high performance, appealing to professionals and enthusiasts alike. Key collections include the Navitimer, Chronomat, Superocean, and Premier. Under CEO Georges Kern since 2017, the brand has undergone a significant revitalization, focusing on its historical strengths while modernizing its image and product lines.

Where is BREITLING's Headquarters?

HQ Function

The Breitling headquarters in Grenchen serves as the central hub for global operations, strategic management, product design, marketing, and portions of its manufacturing and assembly processes.

Notable Features:

A modern, architecturally distinct facility that reflects the brand's commitment to precision and innovation. It houses administrative offices and advanced production units. The company also operates the 'Breitling Chronométrie' in La Chaux-de-Fonds, a state-of-the-art facility dedicated to movement production and research.

Work Culture:

A dynamic environment characterized by a passion for horology, innovation, and precision. The culture fosters collaboration, craftsmanship, and an entrepreneurial spirit, blending Swiss watchmaking tradition with modern business practices.

HQ Significance:

The Grenchen headquarters is the nerve center of Breitling's global brand, symbolizing its Swiss identity, commitment to quality, and the continuation of its rich watchmaking legacy. It's where strategic decisions are made to shape the future of the brand.

Values Reflected in HQ: The headquarters embodies Breitling's core values of precision, performance, innovation, and a pioneering spirit, alongside a commitment to Swiss-made quality and sustainable luxury.

Location:

Breitling supports global functions including watch design, development, and manufacturing (primarily in Switzerland). It manages international sales, marketing, and distribution through a network of regional offices (like those in the USA and Hong Kong), over 250 mono-brand boutiques, and numerous authorized retailers across more than 100 countries. Comprehensive after-sales service and customer support are provided worldwide to maintain its high standards of quality and client satisfaction.

Street Address:

Léon Breitling-Strasse 2

City:

Grenchen

State/Province:

Solothurn

Country:

Switzerland

BREITLING's Global Presence

Wilton, Connecticut/USA

Address: 206 Danbury Rd, Wilton, CT 06897, USA

To drive brand growth, manage partnerships with authorized dealers, operate Breitling boutiques, and provide localized customer experiences within the United States and Canada.

Causeway Bay, Hong Kong/China

Address: Unit 1601-03, 16/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong

To cater to the specific preferences of Asian consumers, expand Breitling's retail footprint, and strengthen its brand presence in a rapidly growing luxury market.

Buying Intent Signals for BREITLING

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BREITLING

As of April 2025, BREITLING' leadership includes:

Georges Kern - CEO (Chief Executive Officer)
Aurelie Picaud - CPO (Chief Product Officer)
Tim Sayler - CMO (Chief Marketing Officer)
Alois Grichting - CFO (Chief Financial Officer)

Investors of BREITLING

BREITLING has been backed by several prominent investors over the years, including:

CVC Capital Partners (Majority Shareholder)
Partners Group (Significant Minority Shareholder)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Breitling has recently strengthened its executive team with a significant appointment in product leadership, underscoring its focus on innovation and collection development. The overall senior leadership team has maintained stability.

New Appointments:

Aurelie Picaud, Aurelie Picaud appointed as new Chief Product Officer, bringing valuable expertise from her previous role at Audemars Piguet to helm Breitling's product division.

Technology (Tech Stack) used by BREITLING

Discover the tools BREITLING uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BREITLING Email Formats and Examples

Breitling commonly uses the email format combining the first initial and full last name (e.g., jdoe@breitling.com). Another widely used and often primary format is [first_name].[last_name]@breitling.com. Variations may exist based on department or region.

f[last]@breitling.com OR [first].[last]@breitling.com

Format

gkern@breitling.com or georges.kern@breitling.com

Example

85%

Success rate

News and media

EuropaStarMay 7, 2024

Breitling Appoints Aurelie Picaud as Chief Product Officer

Aurelie Picaud has been appointed as the new Chief Product Officer (CPO) of Breitling, effective May 1, 2024. She joins from Audemars Piguet, where she was Head of Product, and will report directly to CEO Georges Kern....more

Revolution WatchMarch 21, 2024

Breitling and Triumph Motorcycles Unleash the Chronomat B01 42 Triumph and Speed Triple 1200 RR

Breitling and Triumph Motorcycles have unveiled their third collaborative effort, introducing the Chronomat B01 42 Triumph watch and a limited-edition Speed Triple 1200 RR motorcycle, featuring distinctive co-branded elements....more

Breitling WebsiteApril 9, 2024

Breitling Unveils New Aerospace B70 Orbiter Commemorating 25th Anniversary of Non-Stop Balloon Flight

Breitling introduced the Aerospace B70 Orbiter, celebrating 25 years since the Breitling Orbiter 3 completed the first non-stop round-the-world balloon flight. The watch incorporates a piece of the original balloon....more

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