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Bookshop Santa Cruz's Overview

Total employees28
HeadquartersSanta Cruz
Founded1966

Bookshop Santa Cruz is a large, independent, locally-owned bookstore located in the heart of downtown Santa Cruz, California. Since its founding in 1966, it has become a beloved community institution, known for its vast selection of books, active author event series, and commitment to fostering a love of reading. It serves as a vibrant cultural hub, surviving natural disasters and economic shifts to remain a cornerstone of the Santa Cruz community, and is currently owned by Casey Coonerty Protti.

Where is Bookshop Santa Cruz's Headquarters?

HQ Function

Primary retail space, host for author events and community gatherings, administrative center, and hub for its online sales fulfillment.

Notable Features:

Historic downtown building, extensive collection of new and used books, dedicated children's section, frequent author signings, vibrant community atmosphere, iconic 'Reader' statue in front.

Work Culture:

Passionate about literature and community service, customer-centric, collaborative, supportive of local arts and authors, known for knowledgeable and engaged staff.

HQ Significance:

A cornerstone of Santa Cruz's cultural and literary scene for over 50 years, renowned for its resilience (especially after the 1989 Loma Prieta earthquake), and a strong advocate for independent bookselling and community engagement.

Values Reflected in HQ: Community, literacy, free expression, localism, resilience, innovation, and a deep love for books and reading.

Location:

While Bookshop Santa Cruz's physical presence is local to Santa Cruz, California, they support a global community of readers through their online store, shipping books nationally and internationally. Their primary functions, including retail sales, author events, and direct community engagement, are centered in their Santa Cruz location.

Street Address:

1520 Pacific Avenue

City:

Santa Cruz

State/Province:

California

Country:

USA

Bookshop Santa Cruz's Global Presence

Buying Intent Signals for Bookshop Santa Cruz

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bookshop Santa Cruz

As of April 2025, Bookshop Santa Cruz' leadership includes:

Casey Coonerty Protti - Owner

Investors of Bookshop Santa Cruz

Bookshop Santa Cruz has been backed by several prominent investors over the years, including:

Privately held and family-owned since 1973 (Coonerty Family).

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a stable, family-owned business, Bookshop Santa Cruz does not typically publicize executive-level staff changes beyond the owner. Leadership, centered around owner Casey Coonerty Protti, has been consistent.

Technology (Tech Stack) used by Bookshop Santa Cruz

Discover the tools Bookshop Santa Cruz uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bookshop Santa Cruz Email Formats and Examples

Bookshop Santa Cruz primarily uses a general contact email (info@bookshopsantacruz.com) for public inquiries. Individual staff emails, if used for specific departments or roles, likely follow common professional patterns such as [first_initial][last_name]@[domain] or [first_name]@[domain].

Common patterns include [first_initial][last]@bookshopsantacruz.com (e.g., jdoe@bookshopsantacruz.com) or [first_name]@bookshopsantacruz.com (e.g., jane@bookshopsantacruz.com). For general contact, use info@bookshopsantacruz.com.

Format

info@bookshopsantacruz.com

Example

85%

Success rate

News and media

santacruzsentinel.comMay 30, 2024

Bookshop Santa Cruz Owner Casey Coonerty Protti Honored by National Association

Casey Coonerty Protti, owner of Bookshop Santa Cruz, was honored by the American Booksellers Association for her significant contributions to the independent bookselling community and her leadership....more

lookout.coJune 12, 2024

Bookshop Santa Cruz Offers Summer Reading Recommendations

Bookshop Santa Cruz provides a curated list of summer reading recommendations for various tastes, encouraging local reading engagement and highlighting new and notable titles....more

goodtimes.scFebruary 7, 2024

Bookshop Santa Cruz Celebrates Black History Month

Bookshop Santa Cruz highlighted its initiatives for Black History Month, featuring a curated selection of books by Black authors and promoting literary voices from the Black community....more

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