Bookassist
Bookassist's Overview
Bookassist is a multi-award-winning technology and digital strategy partner for hotels worldwide. They empower hotels to take control of their direct bookings and improve profitability by providing a comprehensive suite of tools, including a high-conversion booking engine, intelligent GDS/IDS distribution, professional web design, and expert digital marketing services such as SEO, PPC, and metasearch management. Their focus is on helping hotels reduce reliance on OTAs and build stronger direct customer relationships.
Where is Bookassist's Headquarters?
HQ Function
Serves as the central hub for strategic leadership, product innovation, global operations, software development, and corporate functions.
Notable Features:
Located in a classic Georgian building within Dublin's prestigious business district, combining historical architecture with a modern, tech-focused interior.
Work Culture:
Bookassist fosters a dynamic, innovative, and collaborative work environment. There's a strong emphasis on customer-centric solutions, teamwork, continuous learning, and contributing to the cutting-edge of hospitality technology.
HQ Significance:
The Dublin HQ is crucial for Bookassist's global strategy, driving innovation in its core products and services, and coordinating its international network of offices and partners.
Values Reflected in HQ: The headquarters' location and setup reflect Bookassist's commitment to professionalism, quality, and innovation, blending established presence with forward-thinking technological advancement.
Location:
Bookassist supports hotels globally with its comprehensive suite of direct booking technology and digital marketing services. This includes providing its booking engine, web design, GDS/IDS distribution, metasearch management, and digital advertising (SEO/PPC) to clients across Europe, North America, Asia, and other regions. This global reach is facilitated by its network of local offices and expert teams dedicated to helping hotels worldwide increase their direct revenue.
Street Address:
35 Fitzwilliam Place
City:
Dublin
State/Province:
Dublin
Country:
Ireland
Bookassist's Global Presence
Madrid, Spain
Address: Calle del Príncipe de Vergara, 109, 28002 Madrid, Spain
To expand Bookassist's footprint in Southern Europe, offering tailored solutions and dedicated support for the dynamic hospitality market in Spain and Portugal.
Rome, Italy
Address: Via Savoia, 78, 00198 Roma RM, Italy
To cater to the unique needs of the significant Italian hospitality sector, driving direct booking growth for hotels across Italy, a key global tourist destination.
Prague, Czech Republic
Address: Václavské náměstí 21, 110 00 Prague 1, Czech Republic
To strengthen Bookassist's presence in the CEE region, adapting its advanced technology and expert services to the specific requirements of these diverse and developing tourism markets.
Vienna, Austria
Address: Gumpendorfer Strasse 142, Top 1.15, 1060 Vienna, Austria
To provide dedicated local support and drive direct booking growth for hotels in Austria and the DACH region, leveraging Bookassist's global expertise.
Buying Intent Signals for Bookassist
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Bookassist
As of April 2025, Bookassist' leadership includes:
Investors of Bookassist
Bookassist has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no major C-suite executive hires or departures announced by Bookassist in the last 12-18 months, indicating a period of leadership stability. The company continues to be led by its established executive team.
Technology (Tech Stack) used by Bookassist
Discover the tools Bookassist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bookassist Email Formats and Examples
Bookassist likely utilizes standardized professional email formats for its employees, typically combining parts of an employee's name with the company domain 'bookassist.com'. A common format is [first].[last]@bookassist.com.
[first].[last]@bookassist.com
Format
jane.doe@bookassist.com
Example
80%
Success rate
News and media
Bookassist Blog • December 4, 2023
Bookassist Wins World's Leading Booking Solution Provider 2023... Again!
Bookassist proudly announced its repeated victory as the World's Leading Hotel Booking Solutions Provider at the World Travel Awards 2023. This prestigious award underscores Bookassist's consistent leadership, innovation, and excellence in providing cutting-edge hotel technology and direct booking strategies to its clients worldwide....more
Bookassist Blog • July 19, 2023
Bookassist Enhances Metasearch with Google Vacation Rentals Connectivity
Bookassist has expanded its Metasearch capabilities by integrating with Google Vacation Rentals. This development allows hotels and serviced apartment providers using Bookassist to increase visibility and drive more direct bookings for their rental inventory through Google's increasingly popular platform for accommodation search....more
Bookassist Website • May 10, 2023
Bookassist Continues Strong Start To 2023
Bookassist reported a continued strong performance in early 2023, highlighting significant growth in bookings for its hotel clients compared to pre-pandemic levels. The company attributed this success to the effectiveness of its direct booking platform and digital marketing strategies in a resurgent travel market....more
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