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BNNVARA's Overview

Total employees654
HeadquartersHilversum
Founded2014

BNNVARA is a major Dutch public broadcasting association, created from the merger of BNN (Bart's Neverending Network) and VARA (Vereeniging van Arbeiders Radio Amateurs). Operating within the Nederlandse Publieke Omroep (NPO) system, BNNVARA produces and broadcasts a wide array of television programs, radio shows, podcasts, and online content. Renowned for its progressive, often bold, and socially conscious programming, BNNVARA strives to inform, entertain, and provoke discussion, connecting with both younger demographics and the general public. Its portfolio includes news and current affairs, drama, comedy, documentaries, and children's programs.

Where is BNNVARA's Headquarters?

HQ Function

The headquarters serves as the primary hub for all administrative, editorial, and core production activities of BNNVARA, encompassing content creation, broadcasting operations, and overall management.

Notable Features:

Features modern broadcasting studios and production facilities integrated within the Media Park. The 'BNNVARA-huis' is its dedicated building within this dynamic media campus.

Work Culture:

A dynamic, creative, and mission-driven environment, characterized by public service ideals and journalistic autonomy. The culture embodies a mix of youthful innovation (from BNN's heritage) and social engagement (from VARA's roots), fostering creativity and critical discourse.

HQ Significance:

As the operational center for one of the Netherlands' foremost public broadcasters, the headquarters is pivotal in developing and distributing content that significantly influences Dutch culture, public debate, and media trends.

Values Reflected in HQ: The headquarters' design and operations aim to mirror BNNVARA's core values: independence, creativity, societal relevance, boldness, and a dedication to delivering high-quality public broadcasting.

Location:

BNNVARA extends its influence globally primarily through the international sale and adaptation of its successful program formats (such as 'Wie is de Mol?' known internationally as 'The Mole'), participation in international co-productions, and the online accessibility of some of its content to a worldwide audience. The broadcaster also engages in international media forums and collaborations, contributing to global media discourse from its base in the Netherlands.

Street Address:

Wim T. Schippersplein 3

City:

Hilversum

State/Province:

North Holland

Country:

Netherlands

BNNVARA's Global Presence

Hilversum, North Holland/Netherlands

Address: Media Park (Various studio and production facilities)

Supports diverse production requirements for television, radio, and digital content, utilizing the extensive infrastructure and collaborative environment of the Media Park.

Buying Intent Signals for BNNVARA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BNNVARA

As of April 2025, BNNVARA' leadership includes:

Lonneke van der Zee - Algemeen Directeur (CEO)
Marc Adriani - Zakelijk Directeur (Managing Director / COO)
Suzanne Kunzeler - Directeur Content (Content Director)

Investors of BNNVARA

BNNVARA has been backed by several prominent investors over the years, including:

Dutch Public Broadcasting System (NPO) Funding
BNNVARA Membership Contributions
Ancillary Revenue (e.g., program sales, merchandise, collaborations)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

Over the past year, BNNVARA has seen a significant leadership change within its content division. The organization continues to adapt its executive team to navigate the evolving media landscape and uphold its public service mission.

Departures

Robert Kievit, Robert Kievit confirmed his upcoming departure from BNNVARA, where he served as Media Director, planning to leave his post in September 2024.

Technology (Tech Stack) used by BNNVARA

Discover the tools BNNVARA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BNNVARA Email Formats and Examples

BNNVARA likely employs standard professional email address formats, typically combining an employee's first and last name with their domain. Common patterns include [firstname].[lastname]@bnnvara.nl or [firstinitial].[lastname]@bnnvara.nl.

firstname.lastname@bnnvara.nl or f.lastname@bnnvara.nl

Format

example: pieter.jansen@bnnvara.nl or p.jansen@bnnvara.nl

Example

85%

Success rate

News and media

Spreekbuis.nlJune 12, 2024

BNNVARA podcast 'De Taxioorlog' wins Zilveren Reissmicrofoon 2024

The BNNVARA podcast series 'De Taxioorlog,' a collaborative production with NPO Radio 1 and created by Sander Heijne, was honored with the prestigious Zilveren Reissmicrofoon award, recognizing it as the best radio production of the year....more

BNNVARA Pers (Official Press)April 24, 2024

Robert Kievit to depart as Media Director of BNNVARA

BNNVARA officially announced that Robert Kievit will be stepping down from his position as Media Director, effective September 1, 2024. Kievit has played a significant role in shaping the broadcaster's media strategy during his tenure....more

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