BlueKai
BlueKai's Overview
BlueKai, founded in 2007, was a pioneer in the third-party data marketplace and data management platform (DMP) space. It provided advertisers, agencies, and publishers with a platform to buy and sell anonymous audience data for targeted advertising. In 2014, Oracle acquired BlueKai to bolster its Marketing Cloud and Customer Experience (CX) offerings. Today, BlueKai's technology and data assets are integrated into the Oracle Advertising and Customer Experience (CX) suite, specifically as part of the Oracle BlueKai Data Management Platform. It empowers businesses to collect, analyze, and activate customer data from various sources to create rich audience segments for personalized marketing campaigns and improved customer understanding.
Where is BlueKai's Headquarters?
HQ Function
Served as the central hub for BlueKai's data management platform development, sales, and operations prior to its acquisition by Oracle. Focused on pioneering third-party data solutions for audience targeting.
Notable Features:
Located in Silicon Valley, the heart of the tech industry, providing access to talent and fostering innovation. The office likely supported a dynamic startup environment.
Work Culture:
As a prominent ad-tech startup, BlueKai likely fostered an innovative, agile, and data-driven work culture, encouraging collaboration and focusing on cutting-edge data technology and market solutions.
HQ Significance:
The Cupertino headquarters was significant as the birthplace and operational center of a leading third-party data marketplace and DMP, which heavily influenced the ad-tech landscape before its strategic acquisition by Oracle.
Values Reflected in HQ: The headquarters likely reflected values of innovation, data-centricity, market disruption, and leadership in the burgeoning field of data-driven advertising.
Location:
As part of Oracle, BlueKai's data management platform capabilities are supported by Oracle's extensive global infrastructure. This includes data centers, sales offices, and support teams in numerous countries across North America, Europe, Asia Pacific, Latin America, and the Middle East. Oracle's global presence ensures that clients worldwide can leverage the BlueKai DMP for their audience targeting and data analytics needs, backed by robust, scalable, and secure cloud services.
Street Address:
10050 N Wolfe Rd, SW2-260
City:
Cupertino
State/Province:
CA
Country:
USA
BlueKai's Global Presence
Redwood City, California, USA
Address: 500 Oracle Parkway, Redwood City, CA 94065, USA
Serves as a key hub for Oracle's North American operations and global product strategy, playing a vital role in the development and support of data-centric products like the BlueKai DMP.
Austin, Texas, USA
Address: 2300 Oracle Way, Austin, TX 78741, USA
Central strategic command for Oracle's global operations, including its extensive cloud and enterprise software portfolio.
London, United Kingdom
Address: Oracle Corporation UK Ltd, 1 South Place, London, EC2M 2RB, UK
Serves as a major hub for Oracle's operations in Europe, Middle East, and Africa, facilitating regional sales, customer support, and market development for products leveraging BlueKai technology.
Buying Intent Signals for BlueKai
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BlueKai
As of April 2025, BlueKai' leadership includes:
Investors of BlueKai
BlueKai has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As BlueKai was acquired by Oracle in 2014 and is fully integrated into Oracle Advertising and Customer Experience (CX), there are no specific 'BlueKai' executive hires or exits to report in the last 12 months. Leadership changes concerning BlueKai's functionalities would occur within Oracle's broader corporate structure and are typically announced as Oracle executive movements.
Technology (Tech Stack) used by BlueKai
Discover the tools BlueKai uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BlueKai Email Formats and Examples
As BlueKai is part of Oracle, employees use Oracle's standard email format. The most common format is firstname.lastname@oracle.com. Variations might exist but are less common.
firstname.lastname@oracle.com
Format
jane.doe@oracle.com
Example
85%
Success rate
News and media
Oracle News • October 20, 2023
Oracle Announces Generative AI Service for Enterprise
Oracle announced new generative AI services within its cloud infrastructure, which could potentially enhance data analysis and audience insights capabilities across Oracle's CX suite, including platforms that evolved from BlueKai technology....more
AdExchanger • September 19, 2023
Oracle Advertising Is Helping Brands Reach B2B Buyers Wherever They Are Online
Oracle Advertising highlighted new capabilities for B2B marketers, leveraging its data intelligence (which includes the legacy of BlueKai) to improve targeting and engagement for business audiences. This demonstrates continued investment in data-driven advertising solutions....more
Oracle News • February 10, 2014
Oracle Buys BlueKai
Oracle announced it has signed an agreement to acquire BlueKai, the industry's leading cloud-based Big Data platform that enables companies to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences....more
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