Bloomscape is a direct-to-consumer e-commerce company that delivers healthy, ready-to-go potted plants directly from their greenhouses to customers' homes. They aim to make plant ownership easy and accessible for everyone by providing quality plants, stylish pots, and comprehensive care information. Bloomscape focuses on a positive customer experience, from unboxing to ongoing plant care support through their expert resources.
Serves as the central hub for strategic planning, marketing, technology development, customer experience management, and administrative operations.
While specific architectural details are not widely publicized, it's expected to be a modern office space reflecting the brand's connection to nature, likely featuring abundant plant life, natural light, and collaborative work areas.
Bloomscape fosters a dynamic, mission-driven work culture. Employees are typically passionate about plants, sustainability, and customer satisfaction. The environment is collaborative, encouraging innovation and growth in the fast-paced e-commerce sector.
The Detroit headquarters is significant as it anchors Bloomscape in a city with a growing tech and startup ecosystem. It symbolizes the company's commitment to American innovation and its role in modernizing the horticulture industry through a direct-to-consumer model.
Bloomscape currently focuses its direct-to-consumer sales and shipping operations within the 48 contiguous United States. Its logistical network, including greenhouses and fulfillment centers, is optimized to serve this national market, ensuring timely and healthy plant delivery. While their sales market is domestic, they may engage in global sourcing for specific plant varieties or horticultural supplies.
19 Clifford St
Detroit
MI
USA
Address: [Specific greenhouse address not publicly detailed, located in Almont horticultural area]
Strategically located in the Midwest, this facility enables efficient sourcing and distribution of healthy plants, ensuring they arrive in excellent condition to customers nationwide.
Address: [Specific facility address not publicly detailed]
Supports Bloomscape's overall operational footprint in Michigan, contributing to plant supply chain management and potentially research and development in plant varieties and care.
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As of April 2025, Bloomscape' leadership includes:
Bloomscape has been backed by several prominent investors over the years, including:
No major C-suite executive hires or exits have been publicly announced or widely reported for Bloomscape in the past 12 months. The company appears to have maintained stability in its core leadership team during this period.
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Bloomscape commonly uses a first name-based email format for its employees (e.g., john@bloomscape.com). This structure is prevalent in modern tech and direct-to-consumer companies, aiming for approachability and ease of communication.
[first]@bloomscape.com
Format
example@bloomscape.com
Example
90%
Success rate
HortiDaily • October 26, 2023
CEO Justin Mast discusses Bloomscape's journey, challenges in the D2C plant market, and future outlook for the company, emphasizing sustainability and customer experience....more
Furniture Lighting & Decor • May 10, 2023
Bloomscape expands its offerings with new collections aimed at enhancing outdoor living spaces, including a variety of plants, pots, and accessories designed for patios, balconies, and gardens....more
Modern Retail • February 7, 2023
Justin Mast, CEO of Bloomscape, shares insights into the company's strategy for building a strong community around plant ownership, focusing on education, support, and engagement to foster long-term customer relationships beyond simple transactions....more
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