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BiRite Foodservice Distributors's Overview

Total employees227
HeadquartersBrisbane
Founded1966

BiRite Foodservice Distributors is a prominent, family-owned, independent broadline foodservice distributor based in Brisbane, California, primarily serving Northern California. Established in 1964, BiRite offers a comprehensive range of products including fresh produce, dairy, meats, dry goods, frozen foods, beverages, equipment, and supplies to various culinary establishments such as restaurants, hotels, healthcare facilities, and educational institutions. The company is known for its commitment to quality products, personalized customer service, sustainability initiatives (like their significant solar panel installation), and strong relationships with both local and national suppliers. They emphasize being a reliable partner to chefs and foodservice operators, helping them succeed in a competitive market.

Where is BiRite Foodservice Distributors's Headquarters?

HQ Function

The Brisbane headquarters serves as the central hub for all operations, including administration, purchasing, warehousing, and distribution logistics for BiRite's Northern California service area.

Notable Features:

The facility includes extensive dry, refrigerated, and frozen warehousing space, a large fleet of temperature-controlled delivery trucks, modern office spaces, and a significant rooftop solar panel array contributing to sustainable operations.

Work Culture:

As a long-standing family-owned business, BiRite likely fosters a work culture centered on teamwork, customer satisfaction, reliability, and community engagement. There's an emphasis on employee well-being and long-term relationships.

HQ Significance:

The headquarters' strategic location near San Francisco allows for efficient distribution to the dense and diverse culinary market of the Bay Area and broader Northern California, making it a critical node in the regional food supply chain.

Values Reflected in HQ: The headquarters' operations reflect BiRite's values of quality (through careful product handling and storage), reliability (through efficient logistics), and sustainability (through initiatives like solar power and waste reduction).

Location:

BiRite Foodservice Distributors primarily operates within Northern California, focusing its distribution network and services to this region. While they source products globally to meet the diverse needs of their clientele, their direct operational presence and offices are concentrated in California, USA. Their impact is regional, supporting the local economy and culinary scene.

Street Address:

123 South Hill Drive

City:

Brisbane

State/Province:

CA

Country:

USA

BiRite Foodservice Distributors's Global Presence

Hayward, CA/USA

Address: 29211 Pacific Street, Hayward, CA 94544

Provides a dedicated hub for restaurant and foodservice equipment, offering sales, consultation, and potentially maintenance services to clients in the East Bay and surrounding areas.

Buying Intent Signals for BiRite Foodservice Distributors

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BiRite Foodservice Distributors

As of April 2025, BiRite Foodservice Distributors' leadership includes:

Scott Barulich - Co-President
Aaron Barulich - Co-President
Mark Rubenstein - Chief Financial Officer
Greg Hiers - Vice President Of Sales And Marketing
Don J. Schiechl - Vice President Operations

Investors of BiRite Foodservice Distributors

BiRite Foodservice Distributors has been backed by several prominent investors over the years, including:

Privately Held/Family-Owned

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, BiRite Foodservice Distributors does not frequently publicize executive changes. No major executive hires or exits have been widely reported in the last 12 months. Key leadership, primarily the Barulich family, remains consistent.

Technology (Tech Stack) used by BiRite Foodservice Distributors

Discover the tools BiRite Foodservice Distributors uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BiRite Foodservice Distributors Email Formats and Examples

BiRite Foodservice Distributors likely utilizes common corporate email formats. Based on industry standards for a company of its type and domain (birite.com), the most probable format is [first_initial][last]@birite.com.

[first_initial][last]@birite.com

Format

jdoe@birite.com

Example

80%

Success rate

News and media

BiRite Foodservice Distributors BlogDecember 1, 2022

BiRite Foodservice Distributors Goes Solar!

BiRite Foodservice Distributors announced the completion of a major solar panel installation project at its Brisbane, CA headquarters. This initiative is expected to generate a significant portion of the facility's energy needs, underscoring the company's commitment to sustainability and reducing its carbon footprint....more

BiRite Foodservice Distributors BlogSeptember 15, 2021

BiRite Foodservice Distributors Proudly Supporting Our Local Community

BiRite highlights its ongoing commitment to community support through various initiatives, including food donations and partnerships with local organizations. The company emphasizes its role as a responsible corporate citizen within Northern California....more

ProFSL (Progressive Foodservice Logistics)April 20, 2023

BiRite Foodservice Selects ProFSL to Manage Inbound Logistics Program

BiRite Foodservice Distributors has partnered with ProFSL to optimize its inbound logistics program, aiming to improve efficiency, reduce costs, and enhance supply chain visibility. This collaboration is expected to streamline the process of getting products from suppliers to BiRite's distribution center....more

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