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BirchStreet Systems's Overview

Total employees350
HeadquartersLas Vegas
Founded2002

BirchStreet Systems is a market-leading provider of cloud-based, procure-to-pay (P2P) automation software for the hospitality industry. Their comprehensive platform helps businesses manage their entire procurement lifecycle, from sourcing and purchasing to inventory control, recipe management, accounts payable automation, and advanced analytics. By streamlining operations and providing greater spend visibility, BirchStreet empowers hospitality organizations worldwide to control costs, improve efficiency, and ensure compliance.

Where is BirchStreet Systems's Headquarters?

HQ Function

The Las Vegas headquarters serves as the central hub for executive leadership, strategic planning, global operations management, product development, and corporate functions.

Notable Features:

The headquarters is situated in a modern office complex, designed to foster a collaborative and innovative environment for its employees. It offers state-of-the-art facilities to support its growing team.

Work Culture:

BirchStreet Systems fosters a dynamic and customer-focused work culture. Employees are driven by innovation in hospitality technology, collaboration across departments, and a commitment to delivering value to their global clientele. The environment is fast-paced and growth-oriented.

HQ Significance:

The Las Vegas headquarters strategically positions BirchStreet Systems within a key market for the hospitality industry, facilitating close engagement with customers and industry trends. It's the nerve center for the company's global strategy and operations.

Values Reflected in HQ: The headquarters reflects BirchStreet's commitment to innovation, efficiency, and customer success in the hospitality sector. The modern and collaborative space mirrors its forward-thinking approach to technology solutions.

Location:

BirchStreet Systems supports hospitality businesses worldwide with its cloud-based procure-to-pay platform. Key functions supported globally include eProcurement, inventory management and control, accounts payable automation, recipe and menu engineering, advanced analytics, and supplier management. Their international office network ensures localized support and understanding of regional market needs across North America, Europe, Asia-Pacific, and other key markets.

Street Address:

10801 W. Charleston Blvd. Suite 150

City:

Las Vegas

State/Province:

NV

Country:

USA

BirchStreet Systems's Global Presence

Newport Beach, CA, USA

Address: 959 South Coast Drive, Suite 300, Newport Beach, CA 92660

Focuses on sales, customer support, and product development for the Americas market, leveraging its proximity to a diverse range of hospitality clients.

London, United Kingdom

Address: BirchStreet Systems UK Ltd, 86-90 Paul Street, London EC2A 4NE, United Kingdom

Acts as the strategic center for EMEA expansion, tailoring solutions to meet regional hospitality industry needs and compliance requirements.

Singapore

Address: BirchStreet Systems Singapore PTE. LTD., 10 Anson Road, #10-20 International Plaza, Singapore 079903

Drives growth and customer engagement in the APAC market, catering to the unique demands of the diverse hospitality landscape in Asia.

Gurgaon, India

Address: BirchStreet Systems India Pvt Ltd, 9th Floor, Tower C, Unitech Cyber Park, Sector 39, Gurgaon, Haryana 122003, India

Provides critical software development, technical support, and back-office operations for BirchStreet's global client base, leveraging India's strong tech talent pool.

Buying Intent Signals for BirchStreet Systems

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BirchStreet Systems

As of April 2025, BirchStreet Systems' leadership includes:

John Fay - Chief Executive Officer
Bill Smith - Chief Financial Officer
Kim Huff - Chief People Officer
Gareth Fraser - Chief Revenue Officer
Tim Group - Chief Product and Technology Officer
Kris Herrin - Chief Evangelist

Investors of BirchStreet Systems

BirchStreet Systems has been backed by several prominent investors over the years, including:

Accel-KKR (Current majority investor)
Parthenon Capital (Previous investor)

Executive New Hires/Exits in the Last 12 Months

Hire4
Exits1

BirchStreet Systems has experienced significant leadership renewal in the past 12 months, with a new CEO and several key C-suite appointments, primarily following its acquisition by Accel-KKR.

Departures

Brendan Reidy, Brendan Reidy departed as CEO following the company's new phase of growth under new ownership and leadership.

New Appointments:

John Fay, John Fay appointed as new CEO to lead BirchStreet Systems into its next chapter of growth.
Gareth Fraser, Gareth Fraser appointed as CRO to expand market presence and revenue streams.
Kim Huff, Kim Huff appointed as CPO, focusing on enhancing company culture and employee development.
Tim Group, Tim Group appointed as CPTO to drive innovation in the company's product suite.

Technology (Tech Stack) used by BirchStreet Systems

Discover the tools BirchStreet Systems uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BirchStreet Systems Email Formats and Examples

BirchStreet Systems commonly uses the email format combining the first initial and last name of the employee.

[first_initial][last]@birchstreet.net

Format

jfay@birchstreet.net

Example

90%

Success rate

News and media

PR NewswireDecember 19, 2023

BirchStreet Systems Names Tim Group as Chief Product and Technology Officer

BirchStreet Systems announced the appointment of Tim Group as its new Chief Product and Technology Officer (CPTO). Group will lead the company's product strategy and development, focusing on innovation and enhancing the user experience....more

PR NewswireNovember 15, 2023

BirchStreet Systems Appoints Kim Huff as Chief People Officer

BirchStreet Systems has appointed Kim Huff as its new Chief People Officer. Huff will be responsible for leading all aspects of human resources, including talent acquisition, employee development, and company culture....more

PR NewswireOctober 17, 2023

BirchStreet Systems Welcomes Gareth Fraser as Chief Revenue Officer

BirchStreet Systems announced that Gareth Fraser has joined the company as Chief Revenue Officer (CRO). Fraser will oversee global sales and marketing efforts to drive revenue growth....more

PR NewswireJuly 11, 2023

BirchStreet Systems Appoints John Fay as Chief Executive Officer

BirchStreet Systems, a leading procure-to-pay software provider for the hospitality industry, announced the appointment of John Fay as its new Chief Executive Officer, effective immediately....more

Accel-KKR Press ReleaseJune 1, 2023

Accel-KKR Acquires BirchStreet Systems

Accel-KKR, a leading technology-focused private equity firm, announced that it has acquired BirchStreet Systems, a market leader in procure-to-pay software for the hospitality sector. The investment aims to accelerate BirchStreet's growth and product innovation....more

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