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BINERY's Overview

Total employees19
HeadquartersHong Kong
Founded2020

Binery is a financial technology company dedicated to revolutionizing bookkeeping and accounting for startups and small to medium-sized enterprises (SMEs). Leveraging Artificial Intelligence, Binery offers an automated platform that streamlines financial data entry, bank reconciliation, and reporting, allowing businesses to gain real-time financial insights and focus on core operations. Their services are primarily targeted towards businesses in Hong Kong and Singapore, aiming to simplify financial management and ensure compliance.

Where is BINERY's Headquarters?

HQ Function

Serves as the central hub for Binery's core operations, including product development, engineering, data science, sales, marketing, customer support strategy, and executive leadership.

Notable Features:

The headquarters likely features a modern, open-plan office environment designed to foster collaboration, innovation, and agile workflows, equipped with advanced technology infrastructure.

Work Culture:

Binery cultivates a fast-paced, innovative startup culture. Emphasis is placed on technological excellence, customer-centric solutions, teamwork, continuous learning, and a data-driven approach to problem-solving.

HQ Significance:

Strategically located in Hong Kong, a major international finance and technology hub, the headquarters allows Binery to tap into a rich talent pool, access investment opportunities, and serve a vibrant ecosystem of SMEs and startups in Asia.

Values Reflected in HQ: The headquarters' environment and operations aim to reflect Binery's core values of innovation, efficiency, transparency, customer empowerment, and collaboration.

Location:

Binery is headquartered in Hong Kong with a significant operational presence in Singapore. While its primary focus is serving SMEs in these key Asian financial centers, its cloud-based, AI-driven platform allows for remote service delivery. Binery supports global functions such as software development, AI research, and customer support, with an outlook towards expanding its reach to more businesses across the Asia-Pacific region seeking modern financial management solutions.

Street Address:

Specific street address not publicly listed; operations are based in a modern commercial facility in Cheung Sha Wan.

City:

Hong Kong

State/Province:

N/A

Country:

Hong Kong

BINERY's Global Presence

Singapore, Singapore

Address: Operations are established in Singapore, likely within the Central Business District or a prominent tech hub (specific address not publicly listed).

To cater to the growing demand for automated accounting and bookkeeping solutions in Singapore and to act as a strategic base for Binery's expansion into the broader Southeast Asian market.

Buying Intent Signals for BINERY

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BINERY

As of April 2025, BINERY' leadership includes:

Haywood Mo - Co-founder & CEO
Susanne He - Co-founder & CPO
Norman Tsai - Co-founder & CTO

Investors of BINERY

BINERY has been backed by several prominent investors over the years, including:

GGV Capital
Gobi Partners
Soma Capital
Iterative
K3 Ventures
Saison Capital
Gemba Capital
An unnamed global private equity fund

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a dynamic and growing startup, Binery continually evolves its team structure to support rapid expansion. Specific C-suite executive hires or departures are not frequently publicized unless they are of major strategic significance. The company's focus remains on attracting top talent in technology, product, and growth roles to drive its mission of automating financial back-office tasks for SMEs. Any leadership changes are typically aimed at scaling operations and enhancing innovation.

Technology (Tech Stack) used by BINERY

Discover the tools BINERY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BINERY Email Formats and Examples

Binery likely employs standard professional email address formats common for technology companies. The most probable patterns would be based on employee names and the company domain, binery.co.

[first]@binery.co

Format

haywood@binery.co

Example

80%

Success rate

News and media

DealStreetAsiaAugust 9, 2023

Binery Secures Additional Capital in Extended Seed Round

Hong Kong-based AI bookkeeping automation platform Binery announced it has secured additional investment in an extended seed funding round. The round saw participation from existing investor GGV Capital and a new, unnamed global private equity fund. This funding aims to bolster Binery's product development and expansion efforts in Asia....more

TechCrunchMay 18, 2022

Binery Raises $7.5M Total Seed Funding to Automate Bookkeeping for Asian SMEs

Binery, a startup focused on automating bookkeeping for small and medium-sized enterprises in Asia, announced it has secured a total of $7.5 million in seed funding. Key investors include GGV Capital and Gobi Partners, alongside Soma Capital and K3 Ventures. The capital is designated for enhancing its AI-powered platform and expanding its market presence in Hong Kong and Singapore....more

Binery BlogOctober 26, 2022

Binery Announces Xero App Partnership to Enhance SME Accounting

Binery, the AI-powered bookkeeping automation platform, announced its official app partnership with Xero, a global small business platform. This integration allows for seamless data synchronization, offering SMEs a more comprehensive and efficient accounting and financial management solution....more

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