Betbull
Betbull's Overview
Betbull was a UK-based mobile-first sports betting platform founded in 2015. It aimed to create a social betting experience, allowing users to follow successful bettors (tipsters), discover popular bets, and engage with a community of sports enthusiasts. The platform was known for its unique user interface and social features that differentiated it from traditional sportsbooks. In late 2020, Wynn Resorts acquired Betbull's parent company for approximately $39.9 million to bolster its Wynn Interactive division. However, Betbull ceased its B2C operations in July 2022 as Wynn Interactive shifted its strategy.
Where is Betbull's Headquarters?
HQ Function
Served as the central hub for product development, technology, marketing, customer support, and operations for its mobile sports betting platform prior to its acquisition and shutdown.
Notable Features:
Likely modern office space within a commercial centre, designed to foster collaboration and innovation typical of a tech-focused gaming company.
Work Culture:
As a startup in the competitive online betting market, Betbull likely fostered a fast-paced, agile, and innovative work culture, with a strong emphasis on mobile technology and user experience.
HQ Significance:
Malta is a key jurisdiction for online gaming due to its established regulatory framework, access to talent, and favorable business environment, making it a strategic location for Betbull's operations.
Values Reflected in HQ: The choice of Malta reflected a strategic focus on a regulated gaming environment, access to industry-specific talent, and a base for European market operations.
Location:
Prior to ceasing operations, Betbull primarily served customers in the United Kingdom and other regulated European markets. Its operations were managed from its Malta headquarters, with support and development functions potentially in the UK and Ukraine. Their focus was on mobile-first users in these key betting regions.
Street Address:
Level 3, The Plaza Commercial Centre, Bisazza Street
City:
Sliema
State/Province:
N/A
Country:
Malta
Betbull's Global Presence
London, United Kingdom
Address: Specific address not widely publicized; likely a tech hub or serviced office in central London.
To manage UK-specific operations, partnerships, and tap into London's vast tech and marketing talent pool.
Lviv, Ukraine
Address: Specific address not widely publicized.
To leverage the strong tech talent available in Ukraine for platform development and support, at a potentially more competitive cost structure.
Buying Intent Signals for Betbull
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Executive Team of Betbull
As of April 2025, Betbull' leadership includes:
Investors of Betbull
Betbull has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Key executive changes for Betbull were intrinsically linked to its acquisition by Wynn Resorts in late 2020 and the subsequent wind-down of its operations by mid-2022. Most original executives likely transitioned out during or after this period. No new hires would have occurred in the last 12 months as the company ceased operations.
Departures
Technology (Tech Stack) used by Betbull
Discover the tools Betbull uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Betbull Email Formats and Examples
As Betbull has ceased operations, its corporate email system is no longer active. Historically, companies like Betbull often used common email patterns.
[first].[last]@betbull.com or [first_initial][last]@betbull.com
Format
jane.doe@betbull.com
Example
0%
Success rate
News and media
EGR Global • July 5, 2022
Betbull to close B2C operations on 3 July
Betbull announced its closure to customers, ceasing all B2C operations from July 3, 2022. This move came after its acquisition by Wynn Resorts and a strategic shift by Wynn Interactive....more
Wynn Resorts, Limited • November 10, 2020
Wynn Resorts Announces Proposed Public Offering of Wynn Interactive Parent Company Notes & Acquisition of Betbull
Wynn Resorts announced it had acquired Betbull Limited for $39.9 million in a stock-for-stock deal, integrating Betbull's technology and team into its Wynn Interactive division to expand its digital sports betting and gaming presence....more
Gambling Insider • October 13, 2020
Wynn Resorts to acquire Betbull for £20m?
Reports emerged that Wynn Resorts was in advanced talks to acquire UK-based social sports betting operator Betbull for a sum around £20 million, indicating Wynn's intent to strengthen its online sports betting capabilities....more
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