BetKing is a prominent sports betting and digital entertainment company with a major presence across Africa, including Nigeria, Kenya, Ethiopia, and Ghana. Launched in 2018 by KingMakers, BetKing offers a comprehensive platform for online and retail sports betting, virtual games, and other digital gaming products. The company is known for its user-friendly interface, competitive odds, extensive market coverage, and strong agent network. BetKing aims to provide innovative and engaging experiences to its customers, leveraging technology to expand its reach and services. It became a wholly-owned subsidiary of MultiChoice Group in late 2023, further strengthening its position in the African entertainment and gaming landscape.
Serves as the primary operational hub for BetKing in Nigeria and a key center for its African operations, managing local strategy, marketing, customer operations, technology infrastructure, and regulatory compliance.
Modern office facilities designed to support a dynamic and growing workforce in the tech and gaming sector. Specific architectural details are not widely publicized.
Characterized by a fast-paced, innovative, and customer-focused environment, reflecting the dynamic nature of the sports betting industry. There is an emphasis on teamwork, technological advancement, and achieving growth in competitive African markets.
Strategically located in Lagos, Nigeria's economic powerhouse, providing access to a vast talent pool and proximity to one of its largest target markets. The headquarters underscores BetKing's deep commitment to the Nigerian and broader African markets.
BetKing's presence is primarily concentrated across the African continent, with significant operations in Nigeria, Kenya, Ethiopia, and Ghana. While its parent company, KingMakers, has a corporate presence that may include locations like London for strategic functions, BetKing's operational footprint is African-focused. Globally supported functions include technology development and platform maintenance, central marketing strategy, financial oversight (often via KingMakers/MultiChoice), and overall business development aimed at expanding its reach within Africa.
Plot 110, Adebisi Ogunniyi Crescent, Lekki Phase 1 (SV Gaming Limited t/a BetKing)
Lagos
Lagos State
Nigeria
Address: Operational offices in Nairobi (specific street address not publicly detailed for all locations)
To cater to the specific needs and preferences of the Kenyan market, expand BetKing's footprint in East Africa, and provide localized betting experiences.
Address: Operational offices in Accra (specific street address not publicly detailed for all locations)
To establish and grow BetKing's presence in the Ghanaian sports betting market, offering tailored services and products to Ghanaian users.
Address: Operational offices in Addis Ababa (specific street address not publicly detailed for all locations)
To tap into the emerging Ethiopian sports betting market, providing a compliant and engaging platform for Ethiopian customers.
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As of April 2025, BetKing' leadership includes:
BetKing has been backed by several prominent investors over the years, including:
No specific C-suite executive hires or exits directly for BetKing have been widely publicized in the last 12 months. The most significant corporate-level change involved MultiChoice Group completing its acquisition to take full ownership of KingMakers, BetKing's parent company, in late 2023. This consolidation may lead to ongoing strategic alignments within the broader group.
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BetKing, like many corporations, likely utilizes standardized email formats for its employees. Common patterns include combinations of first name, last name, and initials.
[first].[last]@betking.com or [first_initial][last]@betking.com (e.g. j.doe@betking.com or jdoe@betking.com). Note: The actual format may vary.
Format
jane.doe@betking.com
Example
75%
Success rate
Techpoint Africa • November 9, 2023
MultiChoice Group announced its intention to increase its shareholding in KingMakers, the parent company of BetKing, from 49% to 100%. The deal valued the remaining stake at approximately $313 million, signaling MultiChoice's strong confidence in the growth potential of the sports betting and entertainment business in Africa....more
Business Insider Africa • February 1, 2024
MultiChoice Group confirmed the completion of its acquisition of the remaining shares in KingMakers, making the sports betting and digital entertainment group a wholly-owned subsidiary. This move is part of MultiChoice's strategy to expand its entertainment ecosystem and tap into the rapidly growing African gaming market....more
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