Baxi, a historic British brand founded in 1866, is a leading name in the heating and hot water industry, now part of the global BDR Thermea Group. Specializing in high-efficiency boilers, renewable energy products like heat pumps, and smart heating controls, Baxi is committed to providing reliable, sustainable, and innovative solutions for homes and businesses. A key aspect of their service delivery, particularly in customer support, is enhanced by strategic technology partnerships, such as the use of CDL's Chorus platform to optimize customer interactions and service efficiency. Baxi continually invests in R&D to pioneer future-proof heating technologies, including hydrogen-ready appliances, striving for a transition to a lower-carbon future.
Serves as the central hub for Baxi's UK and Ireland operations, encompassing general management, sales, marketing, customer support strategy, and R&D coordination for the region.
Modern office facilities designed to foster collaboration and innovation. Likely includes advanced training facilities for heating engineers and product showrooms.
A professional and engineering-driven environment with a strong focus on product quality, innovation, customer satisfaction, and sustainability. Promotes a collaborative culture geared towards developing and delivering market-leading heating solutions.
The Warwick headquarters is pivotal for Baxi's strategic direction in the UK market, driving product development, market strategies, and customer engagement. It's also central to managing high-quality customer service operations, which are technologically supported by partners like CDL.
Baxi is a prominent heating and hot water solutions provider, primarily serving the UK and select European markets. As a key brand within the BDR Thermea Group, Baxi benefits from a vast global network. BDR Thermea Group is a world-leading manufacturer and distributor of smart thermal comfort solutions, operating in over 100 countries with numerous manufacturing sites and R&D centers, particularly across Europe. This international backing provides Baxi with access to global expertise, advanced research, and a broad distribution network, enhancing its ability to deliver innovative and efficient heating solutions worldwide.
Brooks House, Coventry Road
Warwick
Warwickshire
United Kingdom
Address: Club Street, Bamber Bridge, Preston, PR5 6FN, United Kingdom
Supports the UK and international export markets with locally manufactured heating products, ensuring stringent quality control and efficient product supply.
Address: Hurricane Way, Norwich, Norfolk, NR6 6EA, United Kingdom
Serves as a center of excellence for electric water heating solutions within the BDR Thermea Group, catering to UK and international demand for these specific products.
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As of April 2025, Baxi powered by CDL' leadership includes:
Baxi powered by CDL has been backed by several prominent investors over the years, including:
Over the past year, significant leadership appointments have occurred at the BDR Thermea Group level, enhancing its global operational and regional management capabilities. Baxi UK & Ireland's leadership team has maintained relative stability, focusing on innovation, sustainability initiatives, and customer service excellence, supported by technological advancements with partners like CDL. Specific public announcements for Baxi UK & Ireland executive hires or exits in the last 12 months are limited.
Discover the tools Baxi powered by CDL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Baxi typically utilizes a standard corporate email format common for UK-based companies, primarily using the baxi.co.uk domain. The most prevalent pattern is [first].[last]@baxi.co.uk.
[first].[last]@baxi.co.uk
Format
jane.doe@baxi.co.uk
Example
90%
Success rate
installeronline.co.uk • March 7, 2024
Baxi's Assure Indirect Heat Recovery System (IHRs) was awarded 'Domestic HVAC Product of the Year – Heating Units' at the National HVACR Awards 2024, recognized for its efficiency and innovative design benefiting new build properties....more
hvpmag.co.uk • February 28, 2024
Baxi introduced a new mobile display van to showcase its range of hydrogen-ready boilers and other low-carbon heating technologies to installers and consumers across the United Kingdom, promoting future-ready heating solutions....more
phpi.online • January 23, 2024
Baxi announced that its 200 and 400 Combi boiler ranges are now certified to run on a 20% hydrogen blend, reinforcing its commitment to supporting the UK's transition to lower carbon fuels....more
cdl.co.uk • September 14, 2021
Baxi Customer Support partnered with CDL to implement its Chorus contact centre intelligence platform, aiming to enhance customer service efficiency, gain deeper insights into customer interactions, and improve overall service quality. (Note: Older news, but relevant to 'powered by CDL' context)....more
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