Bacardi
Bacardi's Overview
Bacardi Limited is the largest privately held, family-owned spirits company in the world. Founded in Santiago de Cuba in 1862 by Facundo Bacardí Massó, the company is renowned for its iconic BACARDÍ® rum. Today, Bacardi boasts a portfolio of more than 200 brands and labels, including GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands. Bacardi Limited operates in over 170 countries and employs thousands globally, with a strong commitment to heritage, quality, and innovation in the spirits industry.
Where is Bacardi's Headquarters?
HQ Function
Serves as the global corporate headquarters for Bacardi Limited, overseeing strategic direction, global operations, brand management, and financial activities for the multinational spirits company.
Notable Features:
The Bacardi Limited headquarters in Bermuda is a modern, purpose-built office building known for its waterfront location. It reflects the company's global status and premium image.
Work Culture:
The work culture at Bacardi's headquarters is often described as dynamic and collaborative, reflecting its family-owned heritage ('Primos' culture) combined with a global corporate mindset. Emphasis is placed on passion for its brands, entrepreneurship, and a commitment to responsible business practices.
HQ Significance:
The Bermuda headquarters is significant as it centralizes the global governance and strategic leadership for one of the world's largest spirits companies. Its location in Bermuda offers a stable and financially advantageous environment for international business operations.
Values Reflected in HQ: The headquarters reflects Bacardi's values of excellence, global vision, heritage, and a forward-looking approach to business. Its professional environment supports the company's commitment to quality and brand stewardship.
Location:
Bacardi Limited supports a wide range of global functions across its international network. These include manufacturing and distillation (with distilleries and bottling plants in multiple countries like Puerto Rico, Mexico, Scotland, Italy, France, India), global brand marketing and strategy, supply chain and logistics, finance and legal operations, human resources, IT, sales and distribution networks. The company operates in over 170 markets worldwide, tailoring its approach to local consumer preferences while maintaining global brand consistency.
Street Address:
65 Pitts Bay Road
City:
Pembroke
State/Province:
HM 08
Country:
Bermuda
Bacardi's Global Presence
Coral Gables, Florida, USA
Address: 2701 Le Jeune Road, Coral Gables, FL 33134, USA
To lead and grow Bacardi's business in the critical North American market, focusing on consumer engagement, brand building, and strategic partnerships.
Geneva, Switzerland
Address: Route de Meyrin 49, 1211 Meyrin, Switzerland
To drive growth and market presence for Bacardi's portfolio in the diverse European region, adapting global strategies to local consumer preferences and regulatory environments.
Dubai, United Arab Emirates
Address: Office 201, Building 10, Dubai Design District, PO Box 502920, Dubai, UAE
To expand Bacardi's footprint and brand equity in the AMEA region, catering to unique market dynamics and consumer trends.
Shanghai, China
Address: Unit 1501-1505, CITIC Square, 1168 Nanjing West Road, Jing'an District, Shanghai, China
To strengthen Bacardi's presence and capitalize on growth opportunities in the Chinese market, particularly for premium and super-premium spirits.
Buying Intent Signals for Bacardi
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Executive Team of Bacardi
As of April 2025, Bacardi' leadership includes:
Investors of Bacardi
Bacardi has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Bacardi has focused on strengthening its brand leadership, notably with an expanded role for its Chief Marketing Officer for North America to include Global CMO responsibilities for the flagship BACARDÍ rum brand. The company maintains a stable core executive team, with strategic appointments like a new Global Sustainability Director for its Scotch portfolio to bolster its environmental commitments.
New Appointments:
Technology (Tech Stack) used by Bacardi
Discover the tools Bacardi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bacardi Email Formats and Examples
Bacardi Limited commonly uses specific patterns for its corporate email addresses, often combining elements of an employee's name with the company domain '@bacardi.com'. The most prevalent format is the first initial followed by the last name.
[first_initial][last]@bacardi.com
Format
jdoe@bacardi.com
Example
85%
Success rate
News and media
The Spirits Business • May 7, 2024
Bacardi names new global sustainability director for Scotch
Bacardi has appointed Dave Wilson as its new global sustainability director for its Scotch whisky portfolio. Wilson will oversee sustainability initiatives for brands like Dewar's, William Lawson's, and Aberfeldy, based at the company's Glasgow office....more
Bacardi Limited Newsroom • March 12, 2024
Bacardi Celebrates Milestone in Reducing Greenhouse Gas Emissions by 50%
Bacardi Limited announced a significant achievement in its sustainability goals, having cut its greenhouse gas emissions globally by 50% two years ahead of its initial 2025 target. This marks a major step in its 'Good Spirited' environmental program....more
The Drinks Business • February 6, 2024
Bacardi launches ‘Tales of Patrón’ series
Bacardi's Patrón tequila brand has unveiled a new content series called 'Tales of Patrón,' designed to share the stories, traditions, and craftsmanship behind the ultra-premium tequila, highlighting its unique production process and heritage....more
PR Newswire • November 14, 2023
Bacardi Limited Releases Annual Corporate Responsibility Report Highlighting Good Spirited Progress
Bacardi Limited published its annual Corporate Responsibility (CR) Report, showcasing progress in its Environmental, Social & Governance (ESG) commitments. The report details achievements in promoting responsible drinking, empowering people, and protecting the planet....more
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