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B92's Overview

Total employees170
HeadquartersNovi Beograd, Belgrade
Founded1989

B92 is a prominent Serbian news media company headquartered in Belgrade. It operates a popular television channel (B92 TV), a national radio station (Play Radio, formerly Radio B92), and one of the most visited news websites in Serbia (B92.net). Originally established as a youth radio station in 1989, B92 became a significant source of independent news and cultural programming, particularly during the turbulent 1990s in Serbia and the former Yugoslavia. Over the years, it has evolved into a major commercial media house, offering a mix of news, entertainment, sports, and lifestyle content. Despite changes in ownership and focus, B92 remains an influential name in the Serbian media landscape.

Where is B92's Headquarters?

HQ Function

The headquarters serves as the central hub for all B92 operations, including television and radio broadcasting, news production, digital content creation, editorial offices, and corporate administration.

Notable Features:

The facility houses modern television and radio studios, newsrooms, production and post-production units, and administrative offices designed for a dynamic media environment.

Work Culture:

The work culture at B92 is generally characterized as fast-paced and deadline-driven, typical of a news and media organization. There's a strong emphasis on timely content delivery and adapting to the evolving media landscape. Historically, it fostered a spirit of independent journalism and innovation.

HQ Significance:

The Belgrade headquarters is significant as the birthplace and nerve center of a media outlet that has played a crucial role in Serbia's recent history, providing information and diverse programming to a national audience.

Values Reflected in HQ: The headquarters' infrastructure aims to reflect B92's commitment to delivering timely news and engaging content, emphasizing technological capability and efficient workflow for content production and dissemination.

Location:

B92 primarily serves the Serbian market and the Serbian diaspora. Its content, especially news and digital media, is accessible globally via its website B92.net and through online streaming services. While its broadcasting footprint is national, its digital reach is international. It maintains a network of correspondents in key regional and international locations to support its news gathering operations.

Street Address:

Bulevar Zorana Đinđića 64

City:

Novi Beograd, Belgrade

State/Province:

Belgrade City

Country:

Serbia

B92's Global Presence

Belgrade, Serbia (Studio Complex)

Address: Autoput za Zagreb 22, Beograd (possible studio location, distinct from HQ)

Serves as a large-scale production hub for television shows, entertainment programs, and potentially some news segments requiring larger studio spaces.

Buying Intent Signals for B92

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of B92

As of April 2025, B92' leadership includes:

Srđan Milovanović - Owner (Kopernikus Corporation, ultimate owner)
Jasmina Koprivica - Director, B92 TV and Play Radio
Igor Žeželj - CEO of Wireless Media and President of the Board of Directors of Adria Media Group (Closely associated with B92's ownership structure)
Veran Matić - Founder / Chairman of the Board of B92 Fund (Historically key figure, now more involved with the B92 Fund)

Investors of B92

B92 has been backed by several prominent investors over the years, including:

Kopernikus Corporation (Srđan Milovanović)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no widely publicized major executive hires or exits specifically for B92 at the highest operational levels in the last 12 months. Leadership has been relatively stable under the current ownership. Any significant changes would typically be part of broader shifts within the Kopernikus Group's media holdings.

Technology (Tech Stack) used by B92

Discover the tools B92 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

B92 Email Formats and Examples

B92 likely uses standard corporate email formats based on employee names and its domain b92.net. Common formats include first initial and last name, or full name separated by a dot.

[first_initial][last]@b92.net or [first].[last]@b92.net

Format

j.petrovic@b92.net

Example

85%

Success rate

News and media

N1 Info SerbiaOctober 6, 2023

B92 News: Union of Employers: Prva, B92 and Happy in cartel, claim that REM violates the law

The Union of Employers of Serbia (UPS) accused the Regulatory Body for Electronic Media (REM) of violating the law by tolerating what they term as a cartel agreement among televisions with national frequencies – Prva, B92, and Happy. This concerns the pricing of advertising seconds....more

N1 Info SerbiaMarch 1, 2023

B92 News: Serbian media freedom violations up 50 percent in 2022

A report highlighted a 50% increase in media freedom violations in Serbia in 2022, mentioning various pressures on media outlets, including those like B92 operating in the national landscape. While not solely about B92, it contextualizes the environment it operates in....more

b92.net (Official Announcement)December 7, 2020

B92 News: O2.TV becomes B92 TV again

O2.TV, which had previously rebranded from B92 TV, announced its return to the original and widely recognized name B92 TV. This move aimed to leverage the strong brand recognition of B92....more

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