B92 is a prominent Serbian news media company headquartered in Belgrade. It operates a popular television channel (B92 TV), a national radio station (Play Radio, formerly Radio B92), and one of the most visited news websites in Serbia (B92.net). Originally established as a youth radio station in 1989, B92 became a significant source of independent news and cultural programming, particularly during the turbulent 1990s in Serbia and the former Yugoslavia. Over the years, it has evolved into a major commercial media house, offering a mix of news, entertainment, sports, and lifestyle content. Despite changes in ownership and focus, B92 remains an influential name in the Serbian media landscape.
The headquarters serves as the central hub for all B92 operations, including television and radio broadcasting, news production, digital content creation, editorial offices, and corporate administration.
The facility houses modern television and radio studios, newsrooms, production and post-production units, and administrative offices designed for a dynamic media environment.
The work culture at B92 is generally characterized as fast-paced and deadline-driven, typical of a news and media organization. There's a strong emphasis on timely content delivery and adapting to the evolving media landscape. Historically, it fostered a spirit of independent journalism and innovation.
The Belgrade headquarters is significant as the birthplace and nerve center of a media outlet that has played a crucial role in Serbia's recent history, providing information and diverse programming to a national audience.
B92 primarily serves the Serbian market and the Serbian diaspora. Its content, especially news and digital media, is accessible globally via its website B92.net and through online streaming services. While its broadcasting footprint is national, its digital reach is international. It maintains a network of correspondents in key regional and international locations to support its news gathering operations.
Bulevar Zorana Đinđića 64
Novi Beograd, Belgrade
Belgrade City
Serbia
Address: Autoput za Zagreb 22, Beograd (possible studio location, distinct from HQ)
Serves as a large-scale production hub for television shows, entertainment programs, and potentially some news segments requiring larger studio spaces.
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As of April 2025, B92' leadership includes:
B92 has been backed by several prominent investors over the years, including:
There have been no widely publicized major executive hires or exits specifically for B92 at the highest operational levels in the last 12 months. Leadership has been relatively stable under the current ownership. Any significant changes would typically be part of broader shifts within the Kopernikus Group's media holdings.
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B92 likely uses standard corporate email formats based on employee names and its domain b92.net. Common formats include first initial and last name, or full name separated by a dot.
[first_initial][last]@b92.net or [first].[last]@b92.net
Format
j.petrovic@b92.net
Example
85%
Success rate
N1 Info Serbia • October 6, 2023
The Union of Employers of Serbia (UPS) accused the Regulatory Body for Electronic Media (REM) of violating the law by tolerating what they term as a cartel agreement among televisions with national frequencies – Prva, B92, and Happy. This concerns the pricing of advertising seconds....more
N1 Info Serbia • March 1, 2023
A report highlighted a 50% increase in media freedom violations in Serbia in 2022, mentioning various pressures on media outlets, including those like B92 operating in the national landscape. While not solely about B92, it contextualizes the environment it operates in....more
b92.net (Official Announcement) • December 7, 2020
O2.TV, which had previously rebranded from B92 TV, announced its return to the original and widely recognized name B92 TV. This move aimed to leverage the strong brand recognition of B92....more
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