HQ Function

Serves as the global operational hub, coordinating international research projects, developing methodologies, managing key global accounts, and driving strategic initiatives for the B2B market research practice.

Notable Features:

Modern office facilities located in a well-connected business district, designed to foster collaboration, innovation, and client engagement. The space supports a hybrid working model.

Work Culture:

Characterized by a collaborative, intellectually curious, and client-focused environment. Emphasis is placed on deep analytical thinking, continuous learning, and delivering actionable insights. As part of Dentsu, it integrates a global mindset with local market expertise.

HQ Significance:

The Manchester HQ underscores B2B International's British origins and its successful expansion into a global leader in B2B market research. Its integration with Merkle and Dentsu has further amplified its reach and capabilities, making this location a key node in Dentsu's global network.

Values Reflected in HQ: The headquarters' operations and environment likely reflect core values such as expertise, client-centricity, innovation, global collaboration, and a commitment to delivering high-quality, impactful market research.

Location:

B2B International maintains a significant global presence with offices strategically located across North America, Europe, and Asia-Pacific. This network enables them to conduct multi-country research studies seamlessly, offering localized insights with global consistency. Functions supported globally include international project management, primary data collection in diverse markets, advanced analytics, syndicated research, thought leadership development, and bespoke B2B consulting services. Their integration into Dentsu's global network further expands their reach and access to resources worldwide.

Street Address:

Christie L.N, Christie Way

City:

Manchester

State/Province:

Greater Manchester

Country:

United Kingdom