HQ Function

Serves as the central administrative and operational hub for the league, overseeing national competitions (AFL & AFLW), game development, broadcasting rights, commercial partnerships, integrity, and strategic planning for the sport nationwide.

Notable Features:

Located within the Marvel Stadium precinct, offering modern office facilities, state-of-the-art meeting rooms, and direct integration with a major AFL venue. It includes broadcast studios and spaces for media operations.

Work Culture:

A dynamic, fast-paced, and collaborative environment driven by a deep passion for Australian Rules Football. The culture emphasizes teamwork, innovation, high performance, and community engagement, reflecting the spirit of the sport.

HQ Significance:

AFL House is the nerve centre of Australian Rules Football in Australia. Key decisions impacting the sport at all levels, from grassroots initiatives to the elite professional leagues, are made here. It's a symbol of the sport's professionalism and national importance.

Values Reflected in HQ: The headquarters' modern design, integration with a major stadium, and comprehensive facilities reflect the AFL's commitment to professionalism, growth, innovation, and providing a premier sporting experience for all stakeholders.

Location:

While primarily focused on Australia, the AFL cultivates a global presence through several key avenues. These include international broadcast agreements that televise AFL matches in numerous countries, particularly in North America, Europe, and Asia-Pacific. The league has also historically staged exhibition and occasional premiership season matches overseas (e.g., in China, New Zealand, USA). Furthermore, the AFL supports and sanctions affiliated international leagues and grassroots development programs across various continents, promoting 'AFL Global' initiatives to expand the sport's international reach and participation.

Street Address:

140 Harbour Esplanade

City:

Docklands, Melbourne

State/Province:

VIC

Country:

Australia