Audemars Piguet
Audemars Piguet's Overview
Audemars Piguet is a Swiss manufacturer of ultra-luxury watches and clocks, founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux. Still family-owned, the company is highly regarded for its innovative complications, traditional craftsmanship, and iconic designs, most notably the Royal Oak collection. Audemars Piguet has consistently pushed the boundaries of watchmaking, combining ancestral savoir-faire with avant-garde technology. The brand is synonymous with precision, artistry, and exclusivity, catering to a discerning global clientele.
Where is Audemars Piguet's Headquarters?
HQ Function
Global headquarters, encompassing administration, design, R&D, manufacturing of key components, assembly of high complications, and the Musée Atelier Audemars Piguet.
Notable Features:
The modern Musée Atelier Audemars Piguet, designed by Bjarke Ingels Group (BIG), a spiral-shaped glass pavilion seamlessly integrated into the landscape, showcasing historic and contemporary timepieces. The historic Audemars family home and original workshop are also part of the campus.
Work Culture:
A culture deeply rooted in watchmaking tradition, emphasizing precision, meticulous craftsmanship, innovation, and a strong sense of heritage. Employees often share a passion for horology and a commitment to excellence within a family-owned company spirit.
HQ Significance:
Le Brassus is not just a location but the birthplace and spiritual home of Audemars Piguet, vital for maintaining its identity, know-how, and independence. Its presence in the Vallée de Joux reinforces its connection to the origins of Swiss watchmaking.
Values Reflected in HQ: The HQ reflects values of tradition (historic buildings, family ownership), innovation (Musée Atelier, advanced manufacturing), craftsmanship (on-site production), and a deep connection to its natural environment and origins in the Vallée de Joux.
Location:
Audemars Piguet supports its global operations through a network of regional headquarters, exclusive boutiques (including AP Houses and traditional boutiques), and authorized retailers worldwide. Functions supported globally include manufacturing (primarily in Switzerland: Le Brassus, Le Locle, Meyrin), design and R&D (Switzerland), sales and marketing, distribution, after-sales service, client relationship management, and brand experience events across key luxury markets in the Americas, Europe, Middle East, and Asia-Pacific.
Street Address:
Route de France 16
City:
Le Brassus
State/Province:
Vaud
Country:
Switzerland
Audemars Piguet's Global Presence
New York, NY/USA
Address: Audemars Piguet North America, Inc., 40 East 57th Street, 10th Floor, New York, NY 10022
To cater to the significant North American luxury consumer base, manage relationships with authorized dealers and boutiques (including AP Houses), and implement global strategies with local market adaptations.
Singapore/Singapore
Address: Audemars Piguet (Singapore) Pte Ltd, Liat Towers, 541 Orchard Road, #10-02/03, Singapore 238881
To drive brand growth and manage operations in the dynamic and high-growth luxury markets of Asia, adapting to diverse cultural preferences and consumer behaviors in the region.
Hong Kong SAR/China
Address: Audemars Piguet (Hong Kong) Limited, Suite 4101-04, 41/F, Jardine House, 1 Connaught Place, Central, Hong Kong
To lead brand development and commercial activities in Hong Kong, Macau, Taiwan, and mainland China, engaging with a highly sophisticated and knowledgeable clientele.
Buying Intent Signals for Audemars Piguet
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Audemars Piguet
As of April 2025, Audemars Piguet' leadership includes:
Investors of Audemars Piguet
Audemars Piguet has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive change in the past 12 months was the appointment of Ilaria Resta as the new CEO, succeeding François-Henry Bennahmias. This transition was announced in mid-2023 and became effective in January 2024.
Departures
New Appointments:
Technology (Tech Stack) used by Audemars Piguet
Discover the tools Audemars Piguet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Audemars Piguet Email Formats and Examples
Audemars Piguet likely utilizes standard corporate email formats for its employees. Common patterns include first name initial followed by last name, or first name dot last name, all followed by '@audemarspiguet.com'.
[first_initial][last]@audemarspiguet.com or [first].[last]@audemarspiguet.com
Format
jdoe@audemarspiguet.com or jane.doe@audemarspiguet.com
Example
80%
Success rate
News and media
Various (e.g., Bloomberg, Reuters, Hodinkee) • January 2, 2024
Audemars Piguet Welcomes Ilaria Resta as New CEO
Ilaria Resta officially began her tenure as Chief Executive Officer of Audemars Piguet on January 1, 2024, succeeding François-Henry Bennahmias. Resta brings extensive experience from the consumer goods and luxury fragrance industry, notably from Procter & Gamble and Firmenich....more
Monochrome Watches • April 9, 2024
Audemars Piguet Introduces Royal Oak Selfwinding Flying Tourbillon Openworked in New 'Sand Gold' Alloy at Watches & Wonders 2024
At the Watches and Wonders 2024 Geneva show, Audemars Piguet unveiled several novelties, including a new proprietary 18-carat gold alloy named 'Sand Gold'. This innovative material, which offers a hue between white and pink gold, was showcased in a new Royal Oak Selfwinding Flying Tourbillon Openworked model....more
Hodinkee • February 7, 2024
Audemars Piguet Releases First 2024 Novelties, Including a John Mayer Royal Oak Perpetual Calendar
Audemars Piguet launched its initial batch of new timepieces for 2024, highlighted by a much-anticipated Royal Oak Perpetual Calendar limited edition. This model was co-designed with musician and watch collector John Mayer and features a unique 'Crystal Sky' blue dial....more
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