ATS Euromaster is one of the United Kingdom's largest comprehensive tyre distributors and automotive maintenance providers. With an extensive network of over 250 service centres nationwide, they offer a broad range of services including tyre fitting (for cars, vans, trucks, and agricultural vehicles), MOTs, vehicle servicing, brakes, batteries, wheel alignment, and air conditioning recharges. ATS Euromaster serves both private motorists and business fleets, emphasizing safety, quality, and customer service. It is part of the Euromaster Group, a subsidiary of the global tyre manufacturer Michelin.
Serves as the central administrative and operational command for the UK network, overseeing national strategy, finance, marketing, human resources, IT, and management of national fleet accounts.
Modern office facilities at Vantage Point, designed to support a collaborative work environment for central operations and strategic management.
The HQ work culture emphasizes efficiency, customer focus, and technical expertise, reflecting the company's commitment to reliable automotive services. It fosters collaboration among departments to support the extensive national network of service centres and a strong focus on health and safety.
Vantage Point is the nerve centre for ATS Euromaster in the UK, crucial for coordinating one of the nation's largest tyre and vehicle maintenance networks, managing key commercial fleet accounts, and steering the company's overall business strategy and growth.
ATS Euromaster operates primarily within the United Kingdom. However, it is a key part of the Euromaster™ group, which boasts a significant presence across Europe with over 2,500 centres in 17 countries including Germany, France, Spain, and Italy. This European network allows for shared best practices, procurement synergies, and consistent service standards for international fleet customers. The Euromaster Group is wholly owned by Michelin, a leading global tyre manufacturer.
Vantage Point, 20 Upper Portland Street
Birmingham
West Midlands
United Kingdom
Address: Over 250 service centres nationwide
To ensure comprehensive UK-wide coverage for both individual motorists and national/local fleet contracts, offering accessible, localized expertise and rapid response support.
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As of April 2025, ATS Euromaster' leadership includes:
ATS Euromaster has been backed by several prominent investors over the years, including:
ATS Euromaster appointed Webster Morgan as its new Managing Director, effective January 2024, taking over from Mark Holland. This was a significant leadership transition for the company.
Discover the tools ATS Euromaster uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email addresses at ATS Euromaster commonly follow standard corporate patterns, typically using the employee's first and last name. The primary domain is @atseuromaster.co.uk.
[first].[last]@atseuromaster.co.uk
Format
john.smith@atseuromaster.co.uk
Example
80%
Success rate
Tyrepress • December 7, 2023
ATS Euromaster has appointed Webster Morgan as its new managing director, effective 1 January 2024. He succeeds Mark Holland, who is leaving the business after several years at the helm....more
FleetNews • May 23, 2023
ATS Euromaster is implementing IMI Level 2 Electric/Hybrid training for all its technicians across its network of more than 250 centres, preparing its workforce for the growing number of electric and hybrid vehicles....more
AM Online (Automotive Management) • March 31, 2023
ATS Euromaster was recognized at the Fleet News Awards 2023, winning the award for Best Mobile Tyre Fitter, highlighting their excellence in providing on-site tyre services to fleet customers....more
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