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ATS Euromaster's Overview

Total employees759
HeadquartersBirmingham
Founded1965

ATS Euromaster is one of the United Kingdom's largest comprehensive tyre distributors and automotive maintenance providers. With an extensive network of over 250 service centres nationwide, they offer a broad range of services including tyre fitting (for cars, vans, trucks, and agricultural vehicles), MOTs, vehicle servicing, brakes, batteries, wheel alignment, and air conditioning recharges. ATS Euromaster serves both private motorists and business fleets, emphasizing safety, quality, and customer service. It is part of the Euromaster Group, a subsidiary of the global tyre manufacturer Michelin.

Where is ATS Euromaster's Headquarters?

HQ Function

Serves as the central administrative and operational command for the UK network, overseeing national strategy, finance, marketing, human resources, IT, and management of national fleet accounts.

Notable Features:

Modern office facilities at Vantage Point, designed to support a collaborative work environment for central operations and strategic management.

Work Culture:

The HQ work culture emphasizes efficiency, customer focus, and technical expertise, reflecting the company's commitment to reliable automotive services. It fosters collaboration among departments to support the extensive national network of service centres and a strong focus on health and safety.

HQ Significance:

Vantage Point is the nerve centre for ATS Euromaster in the UK, crucial for coordinating one of the nation's largest tyre and vehicle maintenance networks, managing key commercial fleet accounts, and steering the company's overall business strategy and growth.

Values Reflected in HQ: The headquarters' operational setup likely reflects values of professionalism, operational excellence, reliability, and connectivity, essential for managing a widespread service network and maintaining strong B2B and B2C relationships.

Location:

ATS Euromaster operates primarily within the United Kingdom. However, it is a key part of the Euromaster™ group, which boasts a significant presence across Europe with over 2,500 centres in 17 countries including Germany, France, Spain, and Italy. This European network allows for shared best practices, procurement synergies, and consistent service standards for international fleet customers. The Euromaster Group is wholly owned by Michelin, a leading global tyre manufacturer.

Street Address:

Vantage Point, 20 Upper Portland Street

City:

Birmingham

State/Province:

West Midlands

Country:

United Kingdom

ATS Euromaster's Global Presence

Various, United Kingdom

Address: Over 250 service centres nationwide

To ensure comprehensive UK-wide coverage for both individual motorists and national/local fleet contracts, offering accessible, localized expertise and rapid response support.

Buying Intent Signals for ATS Euromaster

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ATS Euromaster

As of April 2025, ATS Euromaster' leadership includes:

Webster Morgan - Managing Director
Scott Wesson - Operations Director
Jason Chamberlain - Sales Director - Fleet
Rachel McMullen - Retail Director

Investors of ATS Euromaster

ATS Euromaster has been backed by several prominent investors over the years, including:

Michelin Group (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

ATS Euromaster appointed Webster Morgan as its new Managing Director, effective January 2024, taking over from Mark Holland. This was a significant leadership transition for the company.

Departures

Mark Holland, Mark Holland departed from his position as Managing Director.

New Appointments:

Webster Morgan, Webster Morgan appointed as the new Managing Director to lead ATS Euromaster.

Technology (Tech Stack) used by ATS Euromaster

Discover the tools ATS Euromaster uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ATS Euromaster Email Formats and Examples

Email addresses at ATS Euromaster commonly follow standard corporate patterns, typically using the employee's first and last name. The primary domain is @atseuromaster.co.uk.

[first].[last]@atseuromaster.co.uk

Format

john.smith@atseuromaster.co.uk

Example

80%

Success rate

News and media

TyrepressDecember 7, 2023

ATS Euromaster appoints Webster Morgan as new MD

ATS Euromaster has appointed Webster Morgan as its new managing director, effective 1 January 2024. He succeeds Mark Holland, who is leaving the business after several years at the helm....more

FleetNewsMay 23, 2023

ATS Euromaster rolls out EV and hybrid training to all technicians

ATS Euromaster is implementing IMI Level 2 Electric/Hybrid training for all its technicians across its network of more than 250 centres, preparing its workforce for the growing number of electric and hybrid vehicles....more

AM Online (Automotive Management)March 31, 2023

ATS Euromaster wins at Fleet News Awards 2023

ATS Euromaster was recognized at the Fleet News Awards 2023, winning the award for Best Mobile Tyre Fitter, highlighting their excellence in providing on-site tyre services to fleet customers....more

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