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Athlete Management Group's Overview

Total employees3
HeadquartersNew York
Founded2012

Excel Sports Management is an industry-leading, full-service sports agency representing some of the most accomplished and influential athletes and sports personalities worldwide. Founded in 2002, Excel is dedicated to maximizing clients' careers both on and off the field through expert contract negotiation, strategic marketing and endorsements, brand building, and comprehensive client services. They have a strong presence in basketball, baseball, golf, and football, among other sports, and are known for their deep industry relationships and commitment to their clients' long-term success.

Where is Athlete Management Group's Headquarters?

HQ Function

The New York headquarters serves as the central command for the agency's operations, including executive leadership, primary client management across various sports divisions, marketing strategy development, and corporate functions.

Notable Features:

Modern office design within a prominent Manhattan skyscraper, likely featuring open-plan areas for collaboration, private offices for executives, state-of-the-art meeting rooms equipped with A/V technology, and client entertainment spaces. Decor may subtly incorporate sports themes and celebrate client achievements.

Work Culture:

Characterized by a high-energy, dynamic, and results-driven environment. The culture fosters teamwork, innovation, and a relentless dedication to client advocacy, all fueled by a shared passion for sports.

HQ Significance:

Its New York City location provides unparalleled access to major sports leagues (NBA, MLB, NFL, NHL), leading media conglomerates, global brands for endorsement opportunities, and financial institutions, which is critical for a top-tier sports agency.

Values Reflected in HQ: The choice of a prime Manhattan location and a professional, contemporary office environment reflects Excel's commitment to excellence, premier client service, ambition, and its status as a leading firm in the competitive global sports industry.

Location:

Excel Sports Management supports its diverse roster of international athletes and US athletes competing globally by providing on-ground support during international tournaments and events, negotiating cross-border endorsement and marketing deals, and managing global brand-building strategies. Their network and expertise facilitate seamless operations for clients across international markets, ensuring comprehensive representation irrespective of their geographical location or competitive arena.

Street Address:

1700 Broadway, 27th Floor

City:

New York

State/Province:

NY

Country:

USA

Athlete Management Group's Global Presence

Los Angeles, California/USA

Address: 9701 Wilshire Blvd, Suite 800, Beverly Hills, CA 90212, USA

Serves as a vital hub for West Coast-based athletes, facilitates entertainment industry collaborations, and taps into the influential California sports and media landscape.

Miami, Florida/USA

Address: 80 SW 8th Street, Suite 2000, Miami, FL 33130, USA

Supports athletes and partners in the Southeastern USA and acts as a crucial link to Latin American talent, markets, and opportunities.

Chicago, Illinois/USA

Address: 350 N Orleans St, Suite 9000N, Chicago, IL 60654, USA

Provides client services and business development in the Midwest region, capitalizing on Chicago's status as a major sports city and business hub.

Buying Intent Signals for Athlete Management Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Athlete Management Group

As of April 2025, Athlete Management Group' leadership includes:

Jeff Schwartz - Founder & President, Basketball
Casey Close - Partner, Head of Baseball
Mark Steinberg - Partner, Head of Golf
Alan Zucker - Partner, Football & Talent Marketing
Erin Kane - Chief Operating Officer

Investors of Athlete Management Group

Athlete Management Group has been backed by several prominent investors over the years, including:

RedBird Capital Partners

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Excel Sports Management has actively strengthened its executive team over the past year with strategic hires aimed at expanding its service capabilities, particularly in content creation and business development.

New Appointments:

Ryan Holcomb, Ryan Holcomb joined Excel Sports Management as its inaugural Head of Content to build out the agency's capabilities in original content strategy, production, and monetization.

Technology (Tech Stack) used by Athlete Management Group

Discover the tools Athlete Management Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Athlete Management Group Email Formats and Examples

Excel Sports Management typically utilizes standard professional email address formats for its employees. The most common patterns involve combinations of the employee's first name and last name or initials, followed by the company's domain.

Common formats include [first_initial][last]@excelsm.com (e.g., jdoe@excelsm.com) and [first].[last]@excelsm.com (e.g., jane.doe@excelsm.com).

Format

jschwartz@excelsm.com

Example

80%

Success rate

News and media

Sports Business JournalMarch 11, 2024

Excel Sports Management Signs Jason Kelce for Broadcasting Representation

Following his retirement from the NFL, former Philadelphia Eagles center Jason Kelce has signed with Excel Sports Management for representation in his burgeoning broadcasting career. Excel will guide Kelce's transition into media, leveraging their expertise in talent development for on-air roles....more

SporticoJanuary 23, 2024

Excel Sports Management Acquires Action Group to Bolster Golf Division

Excel Sports Management announced its acquisition of Action Group, a prominent golf talent representation and event management firm. This strategic move significantly expands Excel's footprint in the golf world, adding new talent to its roster and enhancing its event management capabilities....more

Sports Business JournalMay 10, 2023

Excel Sports Management hires Ryan Holcomb as Head of Content

Excel Sports Management appointed Ryan Holcomb as its first Head of Content. Holcomb, formerly with AGBO and WME, is tasked with spearheading Excel's efforts to develop original content across various platforms for the agency and its extensive roster of athlete clients....more

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