Assurance IQ
Assurance IQ's Overview
Assurance IQ, a subsidiary of Prudential Financial, is a direct-to-consumer platform that leverages data science and machine learning to connect individuals with personalized insurance (life, health, auto, home) and financial service solutions. They aim to simplify the process of finding and purchasing these products by offering a wide range of options from various providers through their online platform and licensed agents. Their model focuses on providing choice, transparency, and guidance to consumers navigating complex financial decisions.
Where is Assurance IQ's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, technology development, data science, product innovation, and corporate operations. Key initiatives around platform enhancement and partnership development are driven from here.
Notable Features:
Modern office space designed to foster collaboration and innovation, reflecting its tech-forward approach. Likely features open-plan layouts, agile workspaces, and technology-equipped meeting rooms.
Work Culture:
Characterized by a fast-paced, data-driven, and entrepreneurial spirit, even post-acquisition. There is a strong emphasis on innovation, customer-centricity, and leveraging technology to improve the insurance and financial services landscape.
HQ Significance:
The headquarters is significant as it's the birthplace and ongoing development center of Assurance's innovative technology platform. It remains the core of its operational and strategic leadership, driving its mission to simplify and personalize financial protection.
Values Reflected in HQ: The headquarters likely reflects values such as innovation, agility, customer obsession, and a collaborative, data-first approach in its design and operational ethos.
Location:
Assurance IQ primarily operates and serves customers within the United States. Its platform and services are tailored to the U.S. insurance and financial market regulations and consumer needs. While it leverages technology with global scalability potential, its current market focus is domestic. As a subsidiary of Prudential Financial, which has an extensive global presence, Assurance IQ benefits from broader international insights and corporate support, but its direct customer-facing operations are U.S.-based.
Street Address:
601 108th Ave NE, Suite 1100
City:
Bellevue
State/Province:
WA
Country:
USA
Assurance IQ's Global Presence
Jacksonville, FL, USA
Address: 9000 Southside Blvd, Bldg 100, Ste 1100, Jacksonville, FL 32256
Serves as a key center for managing customer service and sales operations, particularly catering to the Eastern and Southern U.S. time zones and markets. It allows for extended support hours and a diversified talent pool for operational roles.
Lake Mary, FL, USA
Address: 100 W Lake Mary Blvd, Suite 200, Lake Mary, FL 32746
Bolsters operational capacity in the Southeast, providing additional support for customer engagement and sales processes, and contributing to business continuity.
Buying Intent Signals for Assurance IQ
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Assurance IQ
As of April 2025, Assurance IQ' leadership includes:
Investors of Assurance IQ
Assurance IQ has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information suggests relative stability within Assurance IQ's top C-suite executive team over the past 12 months. No major C-level hires or departures have been widely publicized for this specific period. Leadership continuity has been a feature following key appointments made in the preceding year.
Technology (Tech Stack) used by Assurance IQ
Discover the tools Assurance IQ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Assurance IQ Email Formats and Examples
Assurance IQ's email formats generally follow common corporate structures. The most frequently observed pattern is [first].[last]@assurance.com. Understanding these patterns can be useful for professional communication.
[first].[last]@assurance.com (e.g., jane.doe@assurance.com) is the primary format. Another less common but possible format is [first_initial][last]@assurance.com (e.g., jdoe@assurance.com).
Format
jane.doe@assurance.com
Example
85%
Success rate
News and media
Business Wire (Prudential Financial) • May 7, 2024
Assurance IQ, as part of Prudential's U.S. Businesses, Contributes to Strong Q1 2024 Performance
Prudential Financial reported strong sales growth and solid earnings in its U.S. Businesses for the first quarter of 2024. Assurance IQ's performance is a key component of these results, reflecting its ongoing contribution to Prudential's strategy of reaching a wider customer base through its direct-to-consumer digital platform for insurance and financial solutions....more
Company Statements / Industry Reports • February 15, 2024
Assurance IQ Enhances Platform to Simplify Financial Wellness Journey for Consumers
Assurance IQ continues to invest in its technology platform, aiming to further simplify how Americans access and manage their financial wellness and insurance needs. Recent enhancements focus on user experience, personalized recommendations, and broader product accessibility, reinforcing its mission to make financial security more attainable....more
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